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51-audience-research

Dung khi can nghien cuu tep truoc khi chay ads — interest va behavior mapping, do rong tep, phan tang cold/warm/hot, va gia thuyet targeting de test. Kich hoat khi user nhac 'nghien cuu audience', 'tep target', 'nham ai', 'interest targeting', 'chon tep chay ads', 'lookalike tu dau'. Khong dung cho — hieu tam ly va ngon ngu khach hang thi dung skill 09-insight-khach-hang; phan bo ngan sach cho tung tep thi dung skill 54-media-plan.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

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Audience Research — Nghien Cuu Tep Cho Ads

Targeting sai = dot tien du copy hay, creative dep. Skill nay la buoc dau tien cua chuoi performance: 51 → 10-tinh-kpi-nguoc → 54-media-plan → 53-tracking-setup → 52-account-structure. Neu chua co insight khach hang, goi 09-insight-khach-hang truoc.

Thu thap thong tin

Doc .agents/product-marketing-context.md va output cua 09-insight-khach-hang neu co. Neu thieu, hoi toi da 4 cau:

  1. San pham / dich vu can chay ads? Gia ban va phan khuc thi truong (mass / mid / premium)?
  2. Da co data khach hang hien tai chua? (tuoi, gioi, dia ly, hanh vi mua, danh sach khach cu / lead cu / pixel data)
  3. Kenh can setup targeting? Meta / TikTok / Google / Zalo / YouTube — va objective chinh: Lead gen / Conversion / Traffic / Awareness?
  4. Ngan sach du kien va KPI target? (CPL / CPMess muc tieu neu da tinh — neu chua, goi 10-tinh-kpi-nguoc)

Nguyen tac

  1. Targeting sai = dot tien. Lam audience research truoc khi viet copy hay len camp — khong lam nguoc.
  2. Khong lam 1 lan roi bo. Update audience profile khi co data campaign thuc te (sau 3-5 ngay chay, so sanh CPL/CPA theo segment).
  3. Cold: test broad truoc, narrow sau. Chi thu hep khi da co data chung minh. Thuat toan hien tai toi uu tot voi tep rong + creative dung.
  4. Khong nhoi qua nhieu interest cung luc. Moi ad set 1 nhom interest ro rang — nhieu interest tron lan thi khong biet cai nao work.
  5. Tep viet dung ngon ngu khach hang. Pain point ghi theo loi khach noi, khong viet nhu marketer.
  6. Audience size toi thieu cho cold: 100K-500K. Tep qua nho → CPM cao, nhanh bao hoa; qua rong khong co creative dan loi → loang.

Quy trinh

Buoc 1 — Core audience profile

Tong hop tu data khach hien tai (CRM, page insight, don hang) + insight tu 09-insight-khach-hang:

Hang mucChi tiet
Tuoi[khoang tuoi chinh + khoang phu]
Gioi tinh[ti le nam/nu theo data thuc]
Dia ly[tinh/thanh uu tien — theo kha nang giao hang/phuc vu]
Thu nhap uoc tinh[khop voi muc gia san pham]
Nghe nghiep / vai tro[nhom chinh]
Thiet bi chinhMobile / Desktop / Ca hai

Buoc 2 — Psychographic & behavior

  • Pain points chinh: 3-5 diem, viet dung ngon ngu khach hang.
  • Motivation mua: ho mua vi muon dat gi / tranh gi.
  • Online behavior: nen tang hay dung, gio online peak theo tung kenh (sang/trua/toi), loai content hay tuong tac (video / carousel / static / text).

Buoc 3 — Targeting settings theo kenh

Chi lam cho kenh se chay. Moi kenh output 1 block san setup:

  • Meta Ads: Age range, Gender, Locations; Detailed targeting 10-15 interests lien quan (chia nhom de test rieng); Behaviors; Exclusions (khach da mua, lead da submit); danh gia Broad vs Narrow.
  • TikTok Ads: Age, Gender, Interests, Behaviors (video lien quan da xem), Device iOS/Android.
  • Google Ads: In-market audiences; Custom intent 10-15 keywords; Affinity; Customer match neu co danh sach.
  • Zalo Ads: Do tuoi, gioi, dia ly, nghe nghiep, thiet bi.
  • YouTube Ads: Custom intent (keywords video khach hay xem), Placement (kenh/video cu the), Topics.

Buoc 4 — Phan tang cold / warm / hot

TierDinh nghiaSignalNguon
HotVao LP, add to cart, mo form, inbox chua chotPixel events, inboxMeta, Google, CRM
WarmXem video >50%, engage page/post, click link, followEngagement custom audienceMeta, TikTok
ColdChua biet brandInterest / behavior / broad / LALTat ca kenh

Quy tac: cold va warm/hot phai nam o campaign khac nhau, message khac nhau (xem 56-retargeting-plan). Luon exclude warm/hot khoi campaign cold de data sach.

Buoc 5 — Lookalike seed

SeedSize toi thieuLAL %PlatformMuc tieu
Khach da mua>=1001-3%MetaTim nguoi giong khach tot nhat
Lead chat luong>=5001-5%MetaScale lead gen
Video viewer 75%>=1000Broad LALTikTokScale awareness
Email list>=3001-5%MetaMo rong tu CRM

Seed cang chat (khach mua > lead > viewer) thi LAL cang chat luong. Khong tao LAL tu seed duoi nguong size.

Buoc 6 — Gia thuyet targeting de test

Moi gia thuyet 1 dong, dang "Neu target [X] thi [metric] se [Y] vi [Z]" — chuyen cho 19-ab-test-setup va 52-account-structure de len ad set:

#Gia thuyetBien testMetric doUu tien
1Broad + creative manh re hon interestBroad vs InterestCPLCao
2[Interest nhom A] sat pain hon [nhom B]Interest A vs BCPL, CTRCao
3LAL 1% khach mua chat hon LAL 3%LAL %CPL, close rateTrung binh
4[Age segment X] chuyen doi tot honAge splitCPLThap

Toi da 3-5 ad set test cung luc — nhieu hon thi budget loang, khong du data ket luan.

Cau truc ket qua

Ten file: audience-research-[ten-san-pham]-[YYYYMMDD].md

# Audience Research — [San pham]
Ngay: [YYYY-MM-DD] · Kenh: [Meta/TikTok/...] · Objective: [Lead/Conversion/...]

## 1. Core audience profile
| Tuoi | Gioi | Dia ly | Thu nhap | Nghe nghiep | Thiet bi |

## 2. Psychographic & behavior
- Pain points: [3-5, ngon ngu khach hang]
- Motivation: [muon gi / tranh gi]
- Online behavior: [nen tang, gio peak, format ua thich]

## 3. Targeting settings theo kenh
### Meta: [age/gender/location/interests theo nhom/behaviors/exclusions]
### TikTok: [...] · Google: [...] · Zalo: [...]

## 4. Audience tiers
| Tier | Audience | Signal | Campaign su dung |

## 5. Lookalike seeds
| Seed | Size | LAL % | Platform | Muc tieu |

## 6. Gia thuyet targeting (chuyen cho A/B test)
| # | Gia thuyet | Bien test | Metric | Uu tien |

## 7. Ghi chu do rong tep
- Audience size uoc tinh tung ad set: [so] — cold nen o 100K-500K
- Overlap can tranh: [cac tep de trung nhau]

Sau khi co data thuc te

  • Sau 3-5 ngay chay: so sanh CPL/CPA theo tung audience segment, ghi lai winner/loser vao profile.
  • Tep thang → nhan sang LAL/broad tuong tu (xem 55-scaling-ads). Tep thua → ghi ly do, khong test lai y het.
  • Moi ky (thang) doi chieu lai profile voi data CRM: lead tu tep nao chot tot nhat — CPL re chua chac lead chat.

Lien ket skill

  • 09-insight-khach-hang: chay truoc — cung insight, pain, ngon ngu khach hang.
  • 08-nghien-cuu-doi-thu: xem doi thu dang target ai, angle nao (Ads Library).
  • 10-tinh-kpi-nguoc: tinh CPL max / budget truoc khi len plan.
  • 54-media-plan: dung audience nay de phan bo kenh va budget.
  • 52-account-structure: chuyen targeting settings thanh cau truc ad set.
  • 56-retargeting-plan: chi tiet phan tang warm/hot va message theo tang.

Checklist chat luong

  • Profile dua tren data thuc (CRM, page insight, khao sat) — khong doan
  • Pain points viet dung ngon ngu khach hang, khong phai ngon ngu marketer
  • Targeting settings du cho tung kenh se chay, san paste vao Ads Manager
  • Co du 3 tang cold/warm/hot + quy tac exclude giua cac tang
  • LAL seed du size toi thieu, ghi ro % test
  • Co 3-5 gia thuyet targeting kem bien test va metric do
  • Audience size cold trong khoang 100K-500K (hoac ghi ro ly do lech)
  • Co ke hoach update profile sau 3-5 ngay chay thuc te

리뷰

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같은 저장소의 스킬

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

minhnv0807/ai-business-skills6252026년 9월 12일 업데이트

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