SEO: Universal SEO Analysis Skill for Wove

Comprehensive SEO analysis across all industries. Orchestrates 13 specialized sub-skills using Wove's browser tools for real-page execution with JavaScript context.

Wove Tools Available

Tool	Purpose
web_open	Open browser widget with URL
web_read_text	Clean text extraction by CSS selector
web_read_html	Raw HTML extraction (meta tags, head, structure)
web_seo_audit	Full audit: JSON-LD, OG, meta, headings, alt text, links
web_exec_js	Execute JavaScript in page context (Performance API, DOM)
web_click	Click elements by CSS selector
web_type_input	Type into inputs (test search, forms)
web_press_key	Simulate key presses (Enter, Tab, Escape)
term_run_command	Terminal commands (curl, DNS, SSL checks)

Key advantage over CLI-based SEO tools: Real browser context with JavaScript execution. web_exec_js can measure Performance API, count DOM elements, check computed styles, run PerformanceObserver -- things curl/wget cannot do.

Quick Reference

Command	What it does
/seo audit <url>	Full website audit with category delegation
/seo page <url>	Deep single-page analysis
/seo sitemap <url or generate>	Analyze or generate XML sitemaps
/seo schema <url>	Detect, validate, and generate Schema.org markup
/seo images <url>	Image optimization analysis
/seo technical <url>	Technical SEO audit (9 categories)
/seo content <url>	E-E-A-T and content quality analysis
/seo geo <url>	AI Overviews / Generative Engine Optimization
/seo local <url>	Local SEO (GBP, NAP, citations, reviews, local schema)
/seo plan <business-type>	Strategic SEO planning
/seo programmatic [url|plan]	Programmatic SEO analysis and planning
/seo hreflang [url]	Hreflang/i18n SEO audit and generation

Orchestration Logic

When the user invokes /seo audit:

1. Open URL with web_open
2. Run web_seo_audit on homepage for baseline (JSON-LD, OG, meta, headings, links)
3. Detect business type from homepage signals
4. Detect industry vertical (for local businesses)
5. Run sub-skill checks by category
6. Aggregate into SEO Health Score (0-100)
7. Generate prioritized action plan (Critical > High > Medium > Low)

For individual commands, load the relevant sub-skill directly.

Industry Detection

Detect business type from homepage signals:

• SaaS: /pricing, /features, /integrations, /docs, "free trial", "sign up"
• Local Service: phone number, address, service area, Google Maps embed -> auto-run seo-local
• E-commerce: /products, /collections, /cart, "add to cart", Product schema
• Publisher: /blog, /articles, Article schema, author pages, publication dates
• Corporate: /case-studies, /portfolio, /industries, client logos

For local businesses, detect vertical:

• Restaurant: /menu, reservations, cuisine types
• Healthcare: insurance, appointments, NPI, HIPAA
• Legal: attorney, practice areas, bar admission
• Home Services: service area, emergency, licensed/insured
• Real Estate: listings, MLS, properties, agent bio
• Automotive: inventory, VIN, test drive, dealership

Quality Gates

Read references/quality-gates.md for thresholds per page type. Hard rules:

• WARNING at 30+ location pages (enforce 60%+ unique content)
• HARD STOP at 50+ location pages (require user justification)
• Never recommend HowTo schema (deprecated Sept 2023)
• FAQPage: only gov/health for Google rich results (Aug 2023); existing on commercial sites -> Info priority (AI citation benefit); new FAQPage -> not recommended for Google
• All Core Web Vitals use INP, never FID
• WARNING at 100+ programmatic pages, HARD STOP at 500+ without audit

Reference Files

Load on-demand as needed (do NOT load all at startup):

• references/cwv-thresholds.md: Core Web Vitals thresholds, LCP subparts, measurement
• references/schema-types.md: All supported schema types with deprecation status (Feb 2026)
• references/eeat-framework.md: E-E-A-T criteria (Sept 2025 QRG + Dec 2025 core update)
• references/quality-gates.md: Content length minimums, uniqueness thresholds
• references/local-seo-signals.md: Local ranking factors, review benchmarks, citation tiers
• references/local-schema-types.md: LocalBusiness subtypes, industry schema, citation sources

Scoring Methodology

SEO Health Score (0-100)

Category	Weight
Technical SEO	22%
Content Quality	23%
On-Page SEO	20%
Schema / Structured Data	10%
Performance (CWV)	10%
AI Search Readiness	10%
Images	5%

Priority Levels

• Critical: Blocks indexing or causes penalties (immediate fix)
• High: Significantly impacts rankings (fix within 1 week)
• Medium: Optimization opportunity (fix within 1 month)
• Low: Nice to have (backlog)

Sub-Skills

1. seo-audit -- Full website audit
2. seo-page -- Deep single-page analysis
3. seo-technical -- Technical SEO (9 categories)
4. seo-content -- E-E-A-T and content quality
5. seo-schema -- Schema markup detection and generation
6. seo-images -- Image optimization
7. seo-sitemap -- Sitemap analysis and generation
8. seo-geo -- AI Overviews / GEO optimization
9. seo-local -- Local SEO (GBP, NAP, citations, reviews)
10. seo-plan -- Strategic planning with industry templates
11. seo-programmatic -- Programmatic SEO analysis
12. seo-hreflang -- Hreflang/i18n audit and generation