Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.
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Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
Great GTM copy does three things:
When invoked, apply the guidelines in rules/ organized by:
voice-* — Tone, personality, and brand vs personal voiceemail-* — Marketing emails, sequences, newsletterscontent-* — Blog posts, articles, thought leadershipsocial-* — LinkedIn, Twitter/X, social contentClassic funnel for structured persuasion. Best for landing pages and sales emails.
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
Paint the transformation. Best for case studies and testimonial-style content.
| Voice | When to Use | Characteristics |
|---|---|---|
| Brand formal | Enterprise, regulated industries | Professional, precise, authoritative |
| Brand conversational | B2B SaaS, modern companies | Friendly, clear, helpful |
| Personal professional | LinkedIn, thought leadership | Expert but approachable |
| Personal casual | Twitter/X, community | Authentic, opinionated, human |
| Type | Goal | Key Metric |
|---|---|---|
| Cold email | Get a reply | Reply rate |
| Nurture email | Build trust | Click rate |
| Newsletter | Retain attention | Open rate over time |
| Blog post | Educate + SEO | Time on page, shares |
| LinkedIn post | Build authority | Engagement, follows |
| Twitter/X | Spark conversation | Replies, retweets |
| Launch announcement | Generate excitement | Signups, coverage |
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Expert full-cycle enterprise sales strategist for B2B SaaS. Use when planning sales strategy, pipeline management, deal progression, account planning, competitive displacement, or territory optimization. Covers multi-threading, executive engagement, champion development, buying committee navigation, and complex deal orchestration. Use for enterprise selling, account expansion, land-and-expand, and quota attainment.
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Expert Architecture Decision Record (ADR) creation and lifecycle management based on Olaf Zimmermann's methodology. Use when creating ADRs, reviewing architectural decisions, evaluating decision readiness, writing MADR templates, assessing decision quality, or managing ADR logs. Covers the full lifecycle from readiness (START criteria) through creation, MADR formatting, completion (ECADR criteria), and ongoing maintenance.
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Hand off code review to OpenAI Codex CLI. Use when asked to "review code with codex", "codex review", "get a second opinion on code", "review my changes", "review this PR", or when you want AI-powered code review from a different model perspective.
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Expert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.
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Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
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Master orchestrator that chains all Remotion video creation skills together in a single automated pipeline. Takes a creative brief and produces a complete, production-ready Remotion video project. Use when starting a new video from scratch, when asked to "create a video", "make a video", "build a complete video", or "video from idea to code".
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