Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.
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Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
The best SaaS GTM strategies:
When invoked, apply the guidelines in rules/ organized by:
strategy-* — GTM fundamentals, motions, positioningcontent-* — Content systems, pillars, distributionbrand-* — Personal brand vs business brandplatform-* — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)growth-* — Audience building, community, virality| Motion | Best For | Key Metric |
|---|---|---|
| Product-Led (PLG) | Self-serve, low ACV | Activation rate |
| Sales-Led | Enterprise, high ACV | SQL → Close rate |
| Community-Led | Developer tools, platforms | Community engagement |
| Content-Led | Thought leadership, SEO | Organic traffic |
| Founder-Led | Early stage, trust-building | Founder reach |
┌─────────────┐
│ Pillar │ ← Long-form (blog, video, podcast)
│ Content │
├─────────────┤
│ Derivative │ ← Clips, threads, carousels
│ Content │
├─────────────┤
│ Atomic │ ← Single posts, quotes, stats
│ Content │
└─────────────┘
┌─────────────────────────────────────────┐
│ BUSINESS BRAND │
│ (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│ PERSONAL BRANDS │
│ (Founders, employees, advocates) │
│ ┌─────┐ ┌─────┐ ┌─────┐ │
│ │ CEO │ │ CTO │ │ Dev │ │
│ └─────┘ └─────┘ └─────┘ │
└─────────────────────────────────────────┘
| Platform | Audience | Content Type | Cadence | Half-Life |
|---|---|---|---|---|
| B2B professionals | Text, carousels, video | 3-5x/week | 24-48 hours | |
| X/Twitter | Tech, media, thought leaders | Text, threads, memes | 3-10x/day | 20 minutes |
| TikTok | Gen Z, consumers, SMB | Short video | 1-3x/day | 7 days |
| YouTube | Researchers, learners | Long video, Shorts | 1-2x/week | Years |
| Newsletter | Engaged subscribers | Long-form, curated | 1x/week | N/A (inbox) |
| Podcast | Commuters, learners | Audio conversations | 1x/week | Months |
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Expert full-cycle enterprise sales strategist for B2B SaaS. Use when planning sales strategy, pipeline management, deal progression, account planning, competitive displacement, or territory optimization. Covers multi-threading, executive engagement, champion development, buying committee navigation, and complex deal orchestration. Use for enterprise selling, account expansion, land-and-expand, and quota attainment.
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Expert Architecture Decision Record (ADR) creation and lifecycle management based on Olaf Zimmermann's methodology. Use when creating ADRs, reviewing architectural decisions, evaluating decision readiness, writing MADR templates, assessing decision quality, or managing ADR logs. Covers the full lifecycle from readiness (START criteria) through creation, MADR formatting, completion (ECADR criteria), and ongoing maintenance.
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Hand off code review to OpenAI Codex CLI. Use when asked to "review code with codex", "codex review", "get a second opinion on code", "review my changes", "review this PR", or when you want AI-powered code review from a different model perspective.
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Expert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.
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Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
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Master orchestrator that chains all Remotion video creation skills together in a single automated pipeline. Takes a creative brief and produces a complete, production-ready Remotion video project. Use when starting a new video from scratch, when asked to "create a video", "make a video", "build a complete video", or "video from idea to code".
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