Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
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Expert guidance for the three pillars of SaaS product-led growth:
Product marketing is the intersection of product, positioning, and psychology. The best product marketing:
When invoked, apply the guidelines in the rules/ directory organized by:
trial-* - Trial acquisition and signup optimizationactivation-* - Onboarding and time-to-first-value strategiesconversion-* - Upgrade paths and monetization tacticsEach rule includes:
When optimizing, focus in this order:
Focus on the job the user is hiring your product to do, not features.
Identify behavioral signals that indicate a user is ready to buy.
Minimize the time between signup and the user experiencing core value.
Land with one use case, expand to adjacent jobs within the organization.
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Expert full-cycle enterprise sales strategist for B2B SaaS. Use when planning sales strategy, pipeline management, deal progression, account planning, competitive displacement, or territory optimization. Covers multi-threading, executive engagement, champion development, buying committee navigation, and complex deal orchestration. Use for enterprise selling, account expansion, land-and-expand, and quota attainment.
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Expert Architecture Decision Record (ADR) creation and lifecycle management based on Olaf Zimmermann's methodology. Use when creating ADRs, reviewing architectural decisions, evaluating decision readiness, writing MADR templates, assessing decision quality, or managing ADR logs. Covers the full lifecycle from readiness (START criteria) through creation, MADR formatting, completion (ECADR criteria), and ongoing maintenance.
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Hand off code review to OpenAI Codex CLI. Use when asked to "review code with codex", "codex review", "get a second opinion on code", "review my changes", "review this PR", or when you want AI-powered code review from a different model perspective.
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Expert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.
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Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
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Master orchestrator that chains all Remotion video creation skills together in a single automated pipeline. Takes a creative brief and produces a complete, production-ready Remotion video project. Use when starting a new video from scratch, when asked to "create a video", "make a video", "build a complete video", or "video from idea to code".
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