Add a Blog Post

Use this skill when the user wants to add a new post document. The post will appear on /blog (if published) and at /blog/[slug] for the public.

When to use this skill

• Use this when the user says "write a blog post", "publish a post", "new article", "draft a post", or "I have a blog idea".
• Use this when the user wants to schedule a post for the future.

Workflow

1. Direct the user to Content → Pages → Blog → Posts in the studio.
2. Click Create new.
3. Fill the form with the following fields:
   • Title — required. Used in the slug.
   • Slug — auto-generated, lowercase + hyphens only.
   • Excerpt — 40-280 chars. Used in the blog card and meta description.
   • Body — rich text (Portable Text). Use the editor's headings, lists, and inline marks.
   • Main image — required for the blog card. Add alt text (4+ chars).
   • Published at — date the post went live. Defaults to now.
   • Publish at — optional scheduled publish time. Empty = publishes immediately.
   • Published — toggle to true when ready. The Stale badge will turn on if not edited in 30+ days.
   • Featured — toggles the post to the top of the blog list.
   • Author — reference to an Author document.
   • Categories — array of references to Category documents.
   • Tags — array of free-text strings.
4. Reading time is auto-computed from the body word count. The user will see it as a read-only field once they have any body content.
5. Open the Presentation tool, select this post, and confirm the blog post page renders.
6. Publish — click Publish in the top-right. Use Publish & Revalidate if the marketing site's /blog and /blog/[slug] should refresh.

Scheduling a post

Set publishAt to a future datetime and published = false. The scheduled-publish Sanity Function will flip the toggle at that time.

Common mistakes

• Setting published = true while still drafting — the post will show on /blog immediately.
• Missing alt text on the main image (the SEO inspector will flag it).
• Using the same slug as an existing post — the slug validator will block it.

Related

• schedule-a-blog-post
• use-ai-assist (for writing help)
• use-status-badges
• publish-and-revalidate