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product-thinking

Run structured product thinking exercises before writing a spec. Use this skill when: - You need to think through a feature idea before writing a PRD - You want to run the 11-star experience exercise for a feature - You need a positioning statement using Geoffrey Moore's framework - You want to define product principles and success vision for a new feature - You have a raw feature idea and need to turn it into a structured brief

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  • SKILL.md3.7 KB
  • references/11-star-framework.md2.4 KB

SKILL.md(원문)

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Product Thinking

Interactive skill that builds product thinking through 5 structured exercises. Outputs a Product Thinking Brief that feeds into spec writing.

This is the "thinking before writing" layer — run this BEFORE drafting any spec.

Workflow

  1. Gather context — Ask user for: feature idea, target users, motivation
  2. Read source files — Personas, product context, feedback, competitors (only relevant files)
  3. Run 5 exercises — Present findings, get user validation at each step
  4. Write brief — Output to file or print

The 5 Exercises

Exercise 1: Problem Statement

Answer four questions with evidence:

DimensionWhat to Answer
WhoSpecific persona (not generic "users")
EvidenceCite feedback, pilot data, research — not assertions
Impact if unsolvedQuantify or describe the cost of inaction
Why unsolvedTechnical, behavioral, or systemic barriers

Exercise 2: 11-Star Experience Ladder

For THIS specific feature, describe star levels 1, 3, 5, 7, 9, 11. Identify realistic target for current phase.

See references/11-star-framework.md for the full framework.

Output: Table + "Target Star Level: {N} — {rationale}"

Exercise 3: Positioning Statement

Geoffrey Moore's framework:

"For [target users], who [need/pain], [product/feature] is a [category] that [key benefit]. Unlike [competitors], it [differentiator]."

  • Pull target users from persona files
  • Include "current manual process" as a competitor if no direct competitor exists

Exercise 4: Product Principles

Define 3-5 guardrails for this feature:

PrincipleDescriptionFollowing ItViolating It
e.g., "Offline-first"Works without internetAuto-sync when connectedRequire internet for core flow

Exercise 5: Success Vision

Answer in 2-3 paragraph narrative:

  • Done well in 6 months — Describe the ideal outcome
  • Behavior change expected — How will users act differently?
  • Kill criteria — What evidence would make us kill this feature?

Output Format

# Product Thinking Brief — {Feature Name}

**Date:** {DD-MM-YYYY}
**Author:** [your name]

## 1. Problem Statement
[table from Exercise 1]

## 2. 11-Star Experience
[table from Exercise 2]
**Target Star Level:** {N} — {rationale}

## 3. Positioning Statement
> For [target users], who [need/pain]...

## 4. Product Principles
[table from Exercise 4]

## 5. Success Vision
[narrative from Exercise 5]

## Next Step
Use this brief as input for your PRD/spec writing skill.

Anti-Patterns

  • Don't skip the problem statement — it's the foundation
  • Don't set target star level above 7 for early phases — be realistic
  • Don't write generic principles — they should be specific enough to be falsifiable
  • Don't skip kill criteria — knowing when to stop is as important as knowing what to build

Quality Checklist

  • Problem statement has evidence, not just assertions
  • 11-star ladder is specific to THIS feature, not generic
  • Positioning statement names a real competitor or current process
  • Principles are falsifiable (you can tell when they're violated)
  • Kill criteria are defined

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