Site Architecture

Plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.

Before Planning

Product context: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it first and tailor output to it; only ask for what it doesn't cover.

Gather this context (ask if not provided):

1. Business Context

• What does the company do?
• Primary audiences?
• Top 3 site goals? (conversions, SEO traffic, education, support)

2. Current State

• New site or restructuring?
• If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
• Existing URLs that must be preserved (for redirects)?

3. Site Type

SaaS marketing site, content/blog, e-commerce, documentation, hybrid (SaaS + content), or small business/local.

4. Content Inventory

• How many pages exist or are planned?
• Most important pages? (by traffic, conversions, or business value)
• Planned sections or expansions?

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Site Types and Starting Points

Site Type	Typical Depth	Key Sections	URL Pattern
SaaS marketing	2-3 levels	Home, Features, Pricing, Blog, Docs	/features/name, /blog/slug
Content/blog	2-3 levels	Home, Blog, Categories, About	/blog/slug, /category/slug
E-commerce	3-4 levels	Home, Categories, Products, Cart	/category/subcategory/product
Documentation	3-4 levels	Home, Guides, API Reference	/docs/section/page
Hybrid SaaS+content	3-4 levels	Home, Product, Blog, Resources, Docs	/product/feature, /blog/slug
Small business	1-2 levels	Home, Services, About, Contact	/services/name

For full page hierarchy templates: See references/site-type-templates.md

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Page Hierarchy Design

The 3-Click Rule

Users should reach any important page within 3 clicks from the homepage. Not absolute, but critical pages buried 4+ levels deep signal a problem.

Flat vs Deep

Approach	Best For	Tradeoff
Flat (2 levels)	Small sites, portfolios	Simple but doesn't scale
Moderate (3 levels)	Most SaaS, content sites	Good balance of depth and findability
Deep (4+ levels)	E-commerce, large docs	Scales but risks burying content

Rule of thumb: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.

Hierarchy Levels

Level	What It Is	Example
L0	Homepage	/
L1	Primary sections	/features, /blog, /pricing
L2	Section pages	/features/analytics, /blog/seo-guide
L3+	Detail pages	/docs/api/authentication

ASCII Tree Format

Use this format for page hierarchies:

Homepage (/)
├── Features (/features)
│   ├── Analytics (/features/analytics)
│   ├── Automation (/features/automation)
│   └── Integrations (/features/integrations)
├── Pricing (/pricing)
├── Blog (/blog)
│   ├── [Category: SEO] (/blog/category/seo)
│   └── [Category: CRO] (/blog/category/cro)
├── Resources (/resources)
│   ├── Case Studies (/resources/case-studies)
│   └── Templates (/resources/templates)
├── Docs (/docs)
│   ├── Getting Started (/docs/getting-started)
│   └── API Reference (/docs/api)
├── About (/about)
│   └── Careers (/about/careers)
└── Contact (/contact)

ASCII vs Mermaid: ASCII for quick hierarchy drafts, text-only contexts, simple structures; Mermaid for visual presentations, complex relationships, showing nav zones or linking patterns.

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Navigation Design

Navigation Types

Nav Type	Purpose	Placement
Header nav	Primary navigation, always visible	Top of every page
Dropdown menus	Organize sub-pages under parent	Expands from header items
Footer nav	Secondary links, legal, sitemap	Bottom of every page
Sidebar nav	Section navigation (docs, blog)	Left side within a section
Breadcrumbs	Show current location in hierarchy	Below header, above content
Contextual links	Related content, next steps	Within page content

Header Navigation Rules

• 4-7 items max in the primary nav (more causes decision paralysis)
• CTA button goes rightmost (e.g., "Start Free Trial," "Get Started")
• Logo links to homepage (left side)
• Order by priority: most important/visited pages first
• Mega menus: limit to 3-4 columns

Footer Organization

Group footer links into columns:

• Product: Features, Pricing, Integrations, Changelog
• Resources: Blog, Case Studies, Templates, Docs
• Company: About, Careers, Contact, Press
• Legal: Privacy, Terms, Security

Breadcrumb Format

Home > Features > Analytics
Home > Blog > SEO Category > Post Title

Breadcrumbs mirror the URL hierarchy; every segment is a clickable link except the current page.

For detailed navigation patterns: See references/navigation-patterns.md

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URL Structure

Design Principles

1. Readable by humans — /features/analytics not /f/a123
2. Hyphens, not underscores — /blog/seo-guide not /blog/seo_guide
3. Reflect the hierarchy — URL path should match site structure
4. Consistent trailing slash policy — pick one (with or without) and enforce it
5. Lowercase always — /About should redirect to /about
6. Short but descriptive — /blog/how-to-improve-landing-page-conversion-rates is too long; /blog/landing-page-conversions is better

URL Patterns by Page Type

Page Type	Pattern	Example
Homepage	/	example.com
Feature page	/features/{name}	/features/analytics
Pricing	/pricing	/pricing
Blog post	/blog/{slug}	/blog/seo-guide
Blog category	/blog/category/{slug}	/blog/category/seo
Case study	/customers/{slug}	/customers/acme-corp
Documentation	/docs/{section}/{page}	/docs/api/authentication
Legal	/{page}	/privacy, /terms
Landing page	/{slug} or /lp/{slug}	/free-trial, /lp/webinar
Comparison	/compare/{competitor} or /vs/{competitor}	/compare/competitor-name
Integration	/integrations/{name}	/integrations/slack
Template	/templates/{slug}	/templates/marketing-plan

Common Mistakes

• Dates in blog URLs — /blog/2024/01/15/post-title adds no value; use /blog/post-title
• Over-nesting — /products/category/subcategory/item/detail is too deep; flatten where possible
• Changing URLs without redirects — every old URL needs a 301 to its new URL, or you lose backlink equity and break bookmarks and inbound links
• IDs in URLs — /product/12345 isn't human-readable; use slugs
• Query parameters for content — /blog?id=123 should be /blog/post-title
• Inconsistent patterns — don't mix /features/analytics and /product/automation; pick one parent

Breadcrumb-URL Alignment

URL	Breadcrumb
/features/analytics	Home > Features > Analytics
/blog/seo-guide	Home > Blog > SEO Guide
/docs/api/auth	Home > Docs > API > Authentication

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Visual Sitemap Output (Mermaid)

Use Mermaid graph TD for visual sitemaps — it makes hierarchy relationships clear and can annotate navigation zones.

Basic Hierarchy

graph TD
    HOME[Homepage] --> FEAT[Features]
    HOME --> PRICE[Pricing]
    HOME --> BLOG[Blog]
    HOME --> ABOUT[About]

    FEAT --> F1[Analytics]
    FEAT --> F2[Automation]
    FEAT --> F3[Integrations]

    BLOG --> B1[Post 1]
    BLOG --> B2[Post 2]

With Navigation Zones

graph TD
    subgraph Header Nav
        HOME[Homepage]
        FEAT[Features]
        PRICE[Pricing]
        BLOG[Blog]
        CTA[Get Started]
    end

    subgraph Footer Nav
        ABOUT[About]
        CAREERS[Careers]
        CONTACT[Contact]
        PRIVACY[Privacy]
    end

    HOME --> FEAT
    HOME --> PRICE
    HOME --> BLOG
    HOME --> ABOUT

    FEAT --> F1[Analytics]
    FEAT --> F2[Automation]

For more Mermaid templates: See references/mermaid-templates.md

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Internal Linking Strategy

Link Types

Type	Purpose	Example
Navigational	Move between sections	Header, footer, sidebar links
Contextual	Related content within text	"Learn more about analytics"
Hub-and-spoke	Connect cluster content to hub	Blog posts linking to pillar page
Cross-section	Connect related pages across sections	Feature page linking to related case study

Internal Linking Rules

1. No orphan pages — every page needs at least one internal link pointing to it
2. Descriptive anchor text — "our analytics features" not "click here"
3. 5-10 internal links per 1000 words of content (approximate guideline)
4. Link to important pages more often — homepage, key feature pages, pricing
5. Use breadcrumbs — free internal links on every page
6. Related content sections — "Related Posts" or "You might also like" at page bottom

Hub-and-Spoke Model

For content-heavy sites, organize around hub pages:

Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)

Each spoke links back to the hub; the hub links to all spokes; spokes link to each other where relevant.

Link Audit Checklist

• Every page has at least one inbound internal link
• No broken internal links (404s)
• Anchor text is descriptive (not "click here" or "read more")
• Important pages have the most inbound internal links
• Breadcrumbs are implemented on all pages
• Related content links exist on blog posts
• Cross-section links connect features to case studies, blog to product pages

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Output Format

A site architecture plan includes these deliverables:

1. Page Hierarchy (ASCII Tree)

Full site structure with URLs at each node, in the ASCII tree format above.

2. Visual Sitemap (Mermaid)

graph TD diagram of page relationships, with subgraphs for nav zones where helpful.

3. URL Map Table

Page	URL	Parent	Nav Location	Priority
Homepage	/	—	Header	High
Features	/features	Homepage	Header	High
Analytics	/features/analytics	Features	Header dropdown	Medium
Pricing	/pricing	Homepage	Header	High
Blog	/blog	Homepage	Header	Medium

4. Navigation Spec

• Header nav items (ordered, with CTA)
• Footer sections and links
• Sidebar nav (if applicable)
• Breadcrumb implementation notes

5. Internal Linking Plan

• Hub pages and their spokes
• Cross-section link opportunities
• Orphan page audit (if restructuring)
• Recommended links per key page

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Task-Specific Questions

1. Is this a new site or are you restructuring an existing one?
2. What type of site is it? (SaaS, content, e-commerce, docs, hybrid, small business)
3. How many pages exist or are planned?
4. What are the 5 most important pages on the site?
5. Are there existing URLs that need to be preserved or redirected?
6. Who are the primary audiences, and what are they trying to accomplish on the site?

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Related Skills

• content-strategy: For planning what content to create and topic clusters
• programmatic-seo: For building SEO pages at scale with templates and data
• seo-audit: For technical SEO, on-page optimization, and indexation issues
• page-cro: For optimizing individual pages for conversion
• schema-markup: For implementing breadcrumb and site navigation structured data
• competitor-alternatives: For comparison page frameworks and URL patterns