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seo-vs-ads

Compare Google Ads search terms with Search Console rankings to find overlapping spend and gaps in organic coverage. Separate potentially avoidable costs from defensible bidding, estimate savings, and identify content opportunities supported by ad conversions.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

원문원문 설명 보기

Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".

Ryze-AI-Adgent/open-seo-mcp-skills

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설치 방법 보기

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  • Reviewing ad spend on terms with strong organic rankings
  • Assessing brand bidding alongside competitor activity
  • Planning SEO content from converting paid search terms
  • Estimating savings from reducing overlapping ad spend

포함된 파일(1)

  • SKILL.md2.3 KB

SKILL.md(원문)

설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.

SEO vs Ads

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.

Workflow

  1. Paid search terms. google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)
  2. Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
  3. Join on query and bucket:
    • Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
    • Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
    • Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
    • Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
  4. Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).

Output

Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.

Fallback

If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.

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