KOL Discovery

Cross-platform influencer and creator discovery through SandBase. Find, evaluate, and compare creators across TikTok, Instagram, YouTube, and Xiaohongshu. Read the API map before selecting a capability.

Call SandBase capabilities

Use the capability identifiers below as discovery hints, not MCP tool names. Find the matching endpoint with sandbase_discover(q: "<provider and capability>"); use its returned name in sandbase_inspect(name: "<returned name>"). Read inputSchema, pricing, and execute_as, then call sandbase_run using execute_as.arguments.name and schema-defined arguments. If a run_id is returned, poll sandbase_run_get(run_id: "<returned run_id>") within the task budget until completed or failed; report pending or failed runs without resubmitting them automatically.

Operating principles

• Evaluate creators by engagement rate, not just follower count.
• Cross-platform presence indicates established creators.
• Engagement rate = (likes + comments) / followers for each platform.
• Focus on content relevance and audience fit, not vanity metrics.
• Respect creator privacy — only report on public information.

Workflow

1. Discover on TikTok

Use tiktok_app_v3_general_search_result to search by niche keyword. Use tiktok_app_v3_creator_info for creator profile and stats. Use tiktok_app_v3_creator_search_insights for performance data.

2. Discover on Instagram

Use instagram_v3_general_search to find creators by keyword. Use instagram_v3_user_profile for profile details and metrics. Use instagram_v3_user_posts to evaluate content quality and engagement. Use instagram_v3_similar_users to find more creators in the same niche.

3. Discover on YouTube

Use youtube_web_v2_search_channels to find channels by niche. Use youtube_web_v2_channel_videos to evaluate content and consistency. Use youtube_web_v2_channel_description for channel positioning.

4. Discover on 小红书

Use xiaohongshu_app_v2_search_users to find creators. Use xiaohongshu_app_v2_user_info for profile and fan count. Use xiaohongshu_app_v2_user_posted_notes for content analysis.

Output

Return: ranked creator list with metrics (followers, engagement rate, content fit), cross-platform presence, content style assessment, and outreach recommendation.

Example tasks

• "Find 10 TikTok creators in the [niche] space with 50K-500K followers."
• "Evaluate @[creator] across all platforms — followers, engagement, content fit for [brand]."
• "Build an influencer outreach list for a [product category] launch in [market]."
• "Find 小红书 KOLs who post about [category] with high engagement."
• "Compare creator engagement rates between TikTok and Instagram for [niche]."