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social-listening-brief

Research public social conversations about a brand, product, person, or topic. Get a report with cited themes, representative posts, positive and negative signals, limits on interpretation, and recommended actions.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

원문원문 설명 보기

Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.

실행 점수 미검증

설치 방법 보기

이럴 때 유용합니다

  • Review public discussion about a brand
  • Find product complaints and praise
  • Summarize recent conversations about a topic
  • Compare reactions across social platforms

포함된 파일(1)

  • SKILL.md2.5 KB

SKILL.md(원문)

설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.

Social Listening Brief

Overview

Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.

When to Use

Use this skill when the user asks:

  • what are people saying about X?
  • monitor this brand/topic/category
  • find complaints or praise about a product
  • summarize recent social discussion
  • compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads

Useful Sources

  • Reddit search, subreddit search, posts, comments
  • TikTok search top/keyword/hashtag and comments
  • YouTube search, transcripts, comments
  • Instagram reels search and hashtag search
  • LinkedIn post search
  • Threads search
  • Google search when platform search is not enough

Workflow

  1. Define topic, aliases, competitor names, and date window.
  2. Search multiple relevant sources, not every source blindly.
  3. Keep URLs, dates, platform, engagement metrics, and exact quotes.
  4. Cluster conversations into themes.
  5. Separate positive, negative, neutral, and mixed signals.
  6. Highlight representative examples and action items.

Output Format

# Social Listening Brief: {topic}

## Executive Summary
- Main takeaway:
- Conversation volume: Low/Medium/High
- Sentiment: Positive/Neutral/Negative/Mixed
- Confidence: High/Medium/Low

## Top Themes
| Theme | Sentiment | Evidence | Representative quote/source |
|---|---|---|---|

## Notable Posts
- [source](url) — why it matters

## Risks / Opportunities
- ...

## Recommended Actions
1. ...

Common Pitfalls

  • Do not pretend this is exhaustive social monitoring. It is public-data research.
  • Do not average sentiment across very different communities without caveats.
  • Do not use engagement as a proxy for truth.

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