Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.

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Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 90 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.

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Client reporting, quality assurance, and financial operations management. Handles KPI frameworks, compliance audits, budget tracking, and launch checklists. Use when: managing client dashboards, ensuring brand compliance, conducting QA reviews, tracking marketing spend, ensuring GDPR/CAN-SPAM compliance, handling a request to delete someone's data across the marketing stack, deciding whether an AI voice or AI presenter has to be disclosed, proofreading deliverables. Also triggers on: client reporting, QA, quality assurance, brand compliance, marketing budget, financial tracking, legal compliance, GDPR, CAN-SPAM, proofreading, launch checklist, right to erasure, right to be forgotten, data deletion request, DSAR, someone asked us to delete their data, do we delete or suppress, suppression list, they unsubscribed and we emailed them again, we deleted them and they came back, restored a backup and re-emailed people, custom audience still has deleted contacts, California Delete Act, DROP, data broker deletion, enrichment records disappearing

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Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry, newsjacking, rapid response, should we comment on this news story, expert commentary, reactive comment, source request, Qwoted, is this newsworthy.

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Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, copywriting, edit this copy, improve this landing page copy, fix this headline, tighten this paragraph, rewrite without losing our voice, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce. Also owns the customer academy and customer education: online courses, onboarding curriculum, tutorials, certification programs, digital credentials and badges, exam and pass-mark design, course freshness when the product UI changes, and whether the academy should sit behind a login. Triggers on: customer academy, customer education, online course, course library, learning path, curriculum, tutorial, certification program, certified users, digital badge, Open Badges, recertification, exam, pass mark, LMS, Skilljar, our tutorial shows the old UI, our course is out of date, should the academy be gated, do certified customers renew better.

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Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.

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