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maxim:brand

Maxim Brand Intelligence — brand identity, voice architecture, visual identity systems, messaging frameworks, brand consistency enforcement. Activate for brand strategy, brand audits, brand guidelines, tone of voice, asset compliance, color palette, typography specs. Powered by Maxim behavioral science layer.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd

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포함된 파일(2)

SKILL.md4.3 KB
mxm-WRAPPER.md2.1 KB

SKILL.md(원문)

설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.

Maxim Brand Intelligence

Maxim behavioral layer active. Behavioral science applied to every output. External reference: community-packs/ui-ux-pro-max/.claude/skills/brand/

Agents in This Skill

1. brand-strategist

Owns brand positioning, architecture, and competitive differentiation.

Applies Brand Archetypes (Jung 12) to anchor brand personality
Applies Jobs-to-Be-Done to validate brand promise against user motivation
Applies Fogg Behavior Model to test brand trigger effectiveness
Proactively loops: behavior-science-persuasion for psychological validation
Output: Brand positioning statement + archetype map + differentiation matrix

2. brand-voice-architect

Owns tone of voice, language system, and messaging framework.

Applies Cialdini's 6 Principles to embed persuasion into brand language
Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)

3. brand-guardian

Enforces brand consistency across all touchpoints and assets.

Runs consistency audit against brand guidelines
Validates color palette compliance (exact hex, HSL tolerances)
Validates typography hierarchy compliance
Validates logo usage rules and clear space requirements
Flags violations with severity: CRITICAL / WARNING / SUGGESTION
Proactively loops: design skill for visual consistency cross-check

4. brand-sync-operator

Syncs brand identity to all downstream design systems.

Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
References external scripts: community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/
- inject-brand-context.cjs — inject brand into prompts
- sync-brand-to-tokens.cjs — sync brand → tokens
- validate-asset.cjs — validate asset compliance
- extract-colors.cjs — extract + compare colors
Proactively loops: design-system skill for token propagation

Maxim Behavioral Framing

Core Principle: Brand is a cognitive shortcut (Kahneman System 1). Every brand element must:

Reduce cognitive load while building recognition
Trigger emotional resonance before rational evaluation
Create consistency that compounds into trust over time

Framework Selection by Task:

Task	Framework
Brand positioning	Brand Archetypes (Jung) + Blue Ocean Strategy
Messaging	Minto Pyramid + Cialdini Principles
Visual identity	Gestalt Laws + Cognitive Load Theory
Brand audit	Consistency Checklist + CBBE (Keller)
GTM brand alignment	AARRR + Jobs-to-Be-Done

Dispatch

Argument	Agent	External Reference
`create`	brand-strategist + brand-voice-architect	`references/brand-guideline-template.md`
`update`	brand-sync-operator	`references/update.md`
`audit`	brand-guardian	`references/consistency-checklist.md` + `references/approval-checklist.md`
`voice`	brand-voice-architect	`references/voice-framework.md` + `references/messaging-framework.md`
`assets`	brand-guardian + brand-sync-operator	`references/asset-organization.md` + `references/color-palette-management.md`

Proactive Agent Loops

Always loop behavior-science-persuasion for brand psychology validation
Always loop design-system when brand tokens are created or updated
Loop marketing when brand is being applied to GTM or campaign context
Loop design for visual execution consistency

Confidence Tagging

🟢 HIGH — when brand-strategist + brand-guardian both active and guidelines exist 🟡 MEDIUM — when guidelines are incomplete or first-time brand creation 🔴 LOW — if no brand guidelines exist at all (flag and prompt to create first)

리뷰

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로그인 없이 쓸 수 있습니다. 사용 후기, 질문, 작동하지 않은 환경 등을 편하게 남겨 주세요.

아직 댓글이 없습니다. 첫 댓글을 남겨 보세요.

같은 저장소의 스킬

academic-pptx

무료

Use this skill whenever the user wants to create or improve a presentation for an academic context — conference papers, seminar talks, thesis defenses, grant briefings, lab meetings, invited lectures, or any presentation where the audience will evaluate reasoning and evidence. Triggers include: 'conference talk', 'seminar slides', 'thesis defense', 'research presentation', 'academic deck', 'academic presentation'. Also triggers when the user asks to 'make slides' in combination with academic content (e.g., 'make slides for my paper on X', 'create a presentation for my dissertation defense', 'build a deck for my grant proposal'). This skill governs CONTENT and STRUCTURE decisions. For the technical work of creating or editing the .pptx file itself, also read the pptx SKILL.md.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

adp

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Redpanda's Agentic Data Plane: governance infrastructure for building, running, and governing AI agents and MCP servers, plus a proxying AI Gateway for LLM providers, operated via `rpk ai` and the ADP API. Use when creating or managing AI agents (managed or self-managed) via `rpk ai agent` or `AgentRegistryService`; configuring MCP servers (remote or managed catalog, code mode, auth); setting up LLM providers or querying models via `rpk ai llm`/`rpk ai model` or the AI Gateway proxy; or configuring budgets, guardrails, or Cedar access-control policies through the governance APIs. Also covers reading agent transcripts and spending insights, and wiring OAuth clients or providers to the aigw Authorization Server. For the separate rpk cloud mcp control-plane MCP server, see `/redpanda:rpk-cloud`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

무료

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

ads-apple

무료

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

ads-competitor

무료

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

ads-dna

무료

Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

skillmds/skillmd2492026년 10월 20일 업데이트

skillmds의 스킬 모두 보기

이 스킬의 문제 신고

설치

명령으로 설치

npx skills add https://github.com/skillmds/skillmd --skill maxim:brand

터미널에 붙여 넣고 실행합니다(Node.js 필요). Claude Code, Codex 등 설치할 에이전트를 고를 수 있습니다.

에이전트에게 부탁하기

다음 Agent Skill을 설치해 주세요.
https://github.com/skillmds/skillmd/tree/main/plugins/brand-identity-kit/skills/maxim-brand

먼저 SKILL.md와 첨부 파일의 내용을 확인해 수상한 처리(외부 전송, 인증 정보 읽기 등)가 없는지 확인한 뒤 Claude Code는 ~/.claude/skills/maxim:brand/, Codex는 ~/.agents/skills/maxim:brand/ 에 배치해 주세요.

이 문장을 그대로 Claude Code나 Codex에 보내면 내용을 확인한 뒤 설치해 줍니다.

GitHub에서 소스 보기

저장소: skillmds/skillmd
스타: 249
포크: 3
카테고리: 테스트·보안
라이선스: MIT
원문 언어: 영어
최종 업데이트: 2026년 10월 20일

스킬은 에이전트를 위한 지시와 스크립트의 묶음입니다. cccskills는 내용의 안전성을 보증하지 않습니다. 설치하기 전에 내용을 확인하세요.