Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
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Platform-specific organic social strategy, calendars, and community building.
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|---|---|---|---|---|
| B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate | |
| Twitter/X | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves | |
| TikTok | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
| YouTube | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
| Threads | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |
| Pillar | % of Content | Examples |
|---|---|---|
| Educational | 40% | How-tos, tutorials, tips, frameworks, guides |
| Thought Leadership | 25% | Opinions, predictions, industry analysis, hot takes |
| Social Proof | 25% | Case studies, testimonials, results, behind-the-scenes |
| Promotional | 10% | Product launches, offers, CTAs, announcements |
# [Month] Content Calendar
## Monthly Theme: [Theme]
## Goals: [Metric targets]
| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |
## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)
| Metric | What It Measures | Good Benchmark |
|---|---|---|
| Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) |
| Reach | Unique viewers | Growing month-over-month |
| Impressions | Total views | 5-10x follower count |
| Follower growth | Net new followers | 2-5% monthly growth |
| Click-through rate | Link clicks / impressions | >1% |
| Saves/bookmarks | Content value signal | Growing trend |
| Share rate | Shares / reach | >1% = viral potential |
| Reply rate | Comments / impressions | >0.5% |
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A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) specialist. Optimize content and websites to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and other LLM-powered search experiences. Use when the user asks about AI search optimization, AEO, GEO, AI Overviews, appearing in AI answers, LLM citations, or optimizing for generative search.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.