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tiktok-ads

TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.

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thatrebeccarae/claude-marketing
연동 도구TikTok
설치 방법 보기

포함된 파일(4)

  • SKILL.md5.6 KB
  • EXAMPLES.md1.6 KB
  • LICENSE1.0 KB
  • REFERENCE.md203 B

SKILL.md(원문)

설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.

TikTok Ads

TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/

Campaign Objectives

ObjectiveOptimization GoalBest For
ReachMaximum impressionsBrand awareness, launches
TrafficLink clicksBlog, landing page visits
Video Views6s or 2s viewsContent promotion, retargeting pools
Community InteractionFollowers, profile visitsAccount growth
Lead GenerationIn-app form submissionsB2C lead capture
App PromotionInstalls, in-app eventsMobile app growth
Website ConversionsPurchase, signup, add-to-cartE-commerce, SaaS
Product Sales (Shop)TikTok Shop purchasesSocial commerce

Ad Formats

FormatSpecsBest For
In-Feed Ads9:16 vertical, 5-60s, sound onStandard performance ads
Spark AdsBoost organic posts (yours or creators)Authenticity, social proof
TopViewFull-screen on app open, up to 60sMaximum reach, launches
Branded Hashtag ChallengeCustom hashtag + landing pageUGC, viral campaigns
Branded EffectsCustom AR filters/stickersInteractive engagement
Collection AdsProduct cards below videoE-commerce browsing
Dynamic Showcase Ads (DSA)Auto-generated from catalogRetargeting, catalog scale
TikTok Shop AdsVideo Shopping Ads, Live ShoppingDirect social commerce

Creative Best Practices

The TikTok Creative Formula

Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)
  1. Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
  2. Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
  3. Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
  4. Vertical video — 9:16 only. Never letterboxed horizontal
  5. Text overlays — 73% of top-performing ads use on-screen text
  6. Fast pacing — Cut every 2-3 seconds. Static shots die
  7. Creator-led > brand-polished — UGC-style consistently outperforms studio creative

Creative Fatigue

  • Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
  • Maintain 3-5 active creatives per ad group
  • Test new hooks on proven body/CTA structures
  • Monitor frequency: >3 weekly = fatigue risk

Targeting

Interest & Behavior

  • Interest categories (broader, for prospecting)
  • Video interaction (liked, commented, shared similar content)
  • Creator interaction (followed similar creators)
  • Hashtag interaction (engaged with relevant hashtags)

Custom Audiences

  • Website traffic (Pixel)
  • App activity
  • Customer file (email/phone upload)
  • Engagement (video views, ad interaction, profile visits)
  • TikTok Shop (shoppers, cart abandoners)

Lookalike Audiences

  • Based on any custom audience source
  • Broad/Narrow/Balanced options
  • Minimum source: 1,000 users

Smart Targeting

  • Automatic audience expansion when optimization allows
  • Works well for conversion campaigns with sufficient data
  • Requires 50+ conversions per week for optimal learning

Benchmarks

MetricGoodAveragePoor
CTR (In-Feed)>1.5%0.8-1.5%<0.8%
CPC<$0.80$0.80-1.50>$1.50
CPM<$8$8-15>$15
Video view rate (6s)>15%8-15%<8%
CVR (e-commerce)>2%1-2%<1%
ROAS (e-commerce)>3x1.5-3x<1.5x
Cost per lead<$15$15-40>$40

Pixel & Events API

TikTok Pixel Setup

  • Base pixel on all pages
  • Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
  • Custom events for specific actions (signup, demo request)
  • Enhanced matching (email, phone) for better attribution

Events API (Server-Side)

  • Complements pixel for iOS 14.5+ signal loss
  • Deduplicate with pixel via event_id parameter
  • Recommended for all advertisers running conversion campaigns

Audit Checklist

  • Campaign structure: no more than 3-5 ad groups per campaign
  • Each ad group has 3-5 active creatives
  • Pixel firing correctly on all conversion events
  • Events API configured alongside pixel
  • Budget allows 50+ conversions per week per ad group (for learning phase)
  • Creative refreshed within last 14 days
  • No audience overlap between ad groups
  • Exclusions applied (purchasers, existing customers)
  • Attribution window set appropriately (7-day click, 1-day view standard)
  • Catalog connected (if e-commerce)

Integration with Other Skills

  • facebook-ads — Cross-platform creative and audience strategy
  • google-ads — Full-funnel paid media coverage
  • account-structure-review — Multi-platform structural audit
  • wasted-spend-finder — Identify wasted TikTok spend
  • copywriting-frameworks — Script ad hooks and CTAs

리뷰

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