Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity). Use when improving how content is discovered and cited by AI assistants.
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Optimization for AI-powered search engines.
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
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Use when working with the 1Password CLI (`op` command) for secrets management, retrieving API keys, injecting secrets into development environments, or any task involving 1Password vault operations. Triggers on: "1password", "op command", "secrets management", "api keys from vault", "op run", "op read", "service account token".
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Browser automation CLI for AI agents. Use when the user needs to interact with websites, including navigating pages, filling forms, clicking buttons, taking screenshots, extracting data, testing web apps, or automating any browser task. Triggers include requests to "open a website", "fill out a form", "click a button", "take a screenshot", "scrape data from a page", "test this web app", "login to a site", "automate browser actions", or any task requiring programmatic web interaction.
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Create and manage teams of specialized AI agents that work together on tasks. Use when setting up multi-agent workflows, agent squads for content/marketing/research pipelines, configuring heartbeat-based agent coordination, or managing agent personalities via SOUL.md files. Enables orchestration of multiple OpenClaw sessions as a coordinated team with shared task systems (Linear, Trello, etc.).
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Create algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use when users request generative art, algorithmic art, flow fields, or particle systems. Create original works rather than copying existing artists.
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CSS and UI animation patterns for responsive, polished interfaces. Use when implementing hover effects, tooltips, button feedback, transitions, or fixing animation issues like flicker and shakiness.
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Use when starting creative work (features, components, functionality, or behavior changes) to clarify user intent, requirements, and design before implementation.
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