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pagination

Audit paginated archives, product lists, and search results. Check canonical tags, which identify each page’s preferred URL, and verify consistent pagination links so search crawlers can reach later pages, including content behind infinite scroll.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

원문원문 설명 보기

Use when auditing paginated content (blog archives, product category pages, search results). Applies to any site with lists or grids of content split across multiple pages.

설치 방법 보기

이럴 때 유용합니다

  • Review canonical tags on blog archive pages
  • Check pagination URLs in product lists
  • Verify crawlable links for infinite scroll
  • Fix later pages that canonicalize to page one

포함된 파일(2)

  • SKILL.md2.7 KB
  • references/rule.md5.0 KB

SKILL.md(원문)

설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.

Use canonicals on paginated pages

Incorrect pagination canonicalization can prevent pages 2, 3, etc. from being indexed, removing valuable content from search results and breaking user journeys from search queries that match content on later pages.

Quick Reference

  • Each paginated page (/page/2, /page/3) should self-canonicalize to its own URL
  • Do NOT canonicalize all paginated pages to page 1 — this is a common mistake
  • Google dropped support for rel=prev/next in 2019 — don't rely on it
  • Use consistent URL patterns for pagination (?page=2 or /page/2, never both)
  • Infinite scroll and load-more UIs still need crawlable paginated URLs or links

Check

Find paginated page sequences (URLs with ?page=, /page/, /p/, or numbered suffixes). For each page, check the canonical tag. Verify that each page self-canonicalizes (page 2 canonical-url = page 2 URL). Flag any paginated page that incorrectly points canonical-url to page 1. If the UI uses infinite scroll or "load more", verify equivalent crawlable pagination links exist.

Fix

Update canonical tags so each paginated page self-references. For /category?page=2, set <link rel='canonical' href='https://example.com/category?page=2' />. Remove any canonical pointing paginated pages to the first page unless those pages genuinely have duplicate content. Add crawlable paginated URLs or fallback links for infinite-scroll interfaces.

Explain

Pagination canonical tags tell Google which URL is the preferred version of each page. Setting all paginated pages to canonical-url to page 1 tells Google that pages 2, 3, etc. are duplicates of page 1 — so Google stops indexing them. Content that only appears on page 3 (for example) then becomes unreachable from search.

Code Review

Identify paginated URL patterns (URLs with page=, /page/, /p/ parameters). For each paginated page beyond page 1, check the canonical tag. Flag any page 2+ that has a canonical pointing to page 1 (the base URL). Verify that page 1 has a self-referencing canonical. Check that pagination URL format is consistent (no mixing of ?page= and /page/). For JS-driven infinite scroll, verify there is still a crawlable path to page 2+ via real links or paginated URLs.


For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/pagination

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