Add or review Product structured data, machine-readable product details, on shop pages. Check names, images, prices, availability, and ratings against visible content, then validate the markup for eligibility to show enhanced Google search results.
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Use when auditing e-commerce product pages or implementing structured data for a shop. Applies to any page selling or describing a specific product.
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Product schema enables Google to show price, availability, ratings, and review count directly in search results—rich results have significantly higher click-through rates than standard blue links.
Check each product page for a JSON-LD script block with @type 'Product'. Verify it includes: name, image, description, and an offers property with price, priceCurrency, and availability. Check that prices in schema match the visible page prices. Validate with Google's Rich Results Test.
Add a Product JSON-LD block to each product page. Required: name, image (array of URLs), description, offers.price, offers.priceCurrency, offers.availability. Recommended: aggregateRating (ratingValue, reviewCount), brand, sku, gtin13/gtin8/mpn.
Product structured data enables Google Shopping-style rich results in organic search, showing price, star ratings, and stock status directly in the SERP. These rich results have higher visual prominence and click-through rates. Without schema, Google can only show a plain blue link for your product pages.
Find JSON-LD blocks with @type 'Product'. Verify required fields: name, image (must be absolute URL array), description, offers.price (numeric), offers.priceCurrency (ISO 4217 code), offers.availability (schema.org URL). Check that offers.price matches the visible price on the page. Validate that aggregateRating.reviewCount > 0 if rating is present. Run through Google's Rich Results Test.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
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Create and review custom 404 pages that help visitors recover from broken or moved links through search and navigation. Check the rendered page and HTTP response so missing content returns a proper 404 status.
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Audit or create a dedicated About page that explains a website’s purpose and identifies its people or organization. Review the rendered output and supporting information, including expertise and contact details, to find gaps.
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Review and add automated accessibility checks for components, pages, and continuous integration workflows. Use axe-based tools to detect structural and attribute issues, while identifying checks that still need keyboard or screen reader testing.
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Review sign-in, registration, multi-factor authentication, and account recovery for accessibility barriers. Find blocked paste, difficult code entry, and inaccessible backup methods, then suggest authentication paths that support password managers, autofill, or device approval.
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Review form errors, success messages, and live updates so screen reader users receive important notifications. Check the HTML delivered to the browser, announcement settings, display duration, and dismissal controls, then identify specific elements that need changes.
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Review HTML tables so screen reader users can understand how headers and data relate. Check header markup, table descriptions, and merged cells, then identify specific fixes and ways to verify them.
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