Audit internal links after URL migrations, domain changes, or site rebuilds. Trace redirects, record source pages and final destinations, and guide link updates so visitors and search crawlers reach the destination without extra redirect requests.
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Use when auditing internal link structure after a URL migration, domain change, or site rebuild. Applies to any site that has had redirects in place for more than a month.
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Internal links that point to redirect URLs add latency, waste crawl budget, and pass less PageRank to the destination than a direct link would—reducing the ranking potential of linked pages.
Crawl internal links across the site. For each <a href='...'> tag, follow the URL and check the HTTP response code. Flag any internal link that resolves to a 301 or 302 redirect rather than a direct 200 response. Report the source page, linked URL, and the final destination URL after following the redirect.
For each internal link pointing to a redirect URL: update the href attribute to point directly to the final destination URL (the 200-status URL after following all redirects). Keep the redirect in place for external links, but update all internal links to point directly to the canonical-url destination.
When Googlebot follows a link to a URL that then redirects to another URL, PageRank is partially lost at each hop. Google has stated that redirects dilute PageRank. Additionally, linking to redirect URLs wastes crawl budget since Googlebot must make multiple requests to reach the final content. Updating internal links to point directly to destination URLs passes full PageRank and improves crawl efficiency.
For each internal <a href='...'> link, follow the URL and check the HTTP response code. If the response is 301 or 302, record the Location header and continue following. Report all internal links that resolve via one or more redirects before reaching a 200 response. Include: source page, link href, each redirect URL in the chain, and final destination URL.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/rules/seo/redirect-chains
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Create and review custom 404 pages that help visitors recover from broken or moved links through search and navigation. Check the rendered page and HTTP response so missing content returns a proper 404 status.
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Audit or create a dedicated About page that explains a website’s purpose and identifies its people or organization. Review the rendered output and supporting information, including expertise and contact details, to find gaps.
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Review and add automated accessibility checks for components, pages, and continuous integration workflows. Use axe-based tools to detect structural and attribute issues, while identifying checks that still need keyboard or screen reader testing.
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Review sign-in, registration, multi-factor authentication, and account recovery for accessibility barriers. Find blocked paste, difficult code entry, and inaccessible backup methods, then suggest authentication paths that support password managers, autofill, or device approval.
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Review form errors, success messages, and live updates so screen reader users receive important notifications. Check the HTML delivered to the browser, announcement settings, display duration, and dismissal controls, then identify specific elements that need changes.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review HTML tables so screen reader users can understand how headers and data relate. Check header markup, table descriptions, and merged cells, then identify specific fixes and ways to verify them.
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