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Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/. For writing the individual posts, see linkedin-post, newsletter-writer or content-writer. For the campaign this sits inside, see campaign-brief. For the end-of-month review, see retro.

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Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/. For a short-form post, see linkedin-post. For the newsletter, see newsletter-writer. For improving an existing draft, see copy-review.

日本語の概要は準備中です。原文の説明を表示しています。

Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/. For the promotion emails, see email-nurture. For the deck, see ppt-maker. For the social promotion plan, see social-calendar.

日本語の概要は準備中です。原文の説明を表示しています。

Write personalized pitch emails to journalists, podcasters, newsletter writers, and analysts using AIDA adapted for media pitching and Ryan Holiday's journalist psychology from "Trust Me I'm Lying." Different from press releases (use /press-release-writer for those). Use when the user asks to pitch a journalist, pitch a reporter, "get coverage in X", media outreach, podcast pitch, analyst briefing request, or wants to land a story. Reads brand voice and positioning from knowledge/. For the press release itself, see press-release-writer. For the underlying customer story, see case-study-writer.

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Diagnose why a landing page, homepage, pricing page, or signup form is not converting, and produce a ranked fix list with a test plan. Runs a structured audit across motivation, value clarity, friction, anxiety, and CTA hierarchy rather than giving generic design opinions. Use when the user says "why isn't this page converting", "improve our conversion rate", "CRO", "conversion audit", "this page isn't working", "high traffic low signups", "people bounce", "review our landing page", or shares a URL and asks what is wrong with it. For rewriting the words only, see copy-review. For writing a new page from scratch, see landing-page-writer. For the statistics of running the test afterwards, see growth-experiment.

日本語の概要は準備中です。原文の説明を表示しています。

Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Build branded PowerPoint decks (.pptx) for pitches, internal updates, sales decks, customer QBRs, board updates, conference talks using the Pyramid Principle and SCQA framework (Barbara Minto, The Minto Pyramid Principle). Every deck starts with the answer - conclusion on slide 2, evidence after. Slide titles are conclusions, not topics. Use when the user asks for a deck, presentation, slides, pitch deck, sales deck, board deck, QBR, "make slides for X", or "build a presentation". Uses templates/ for brand assets. Generates structured slide content with speaker notes. For the narrative content of the deck, see thought-leadership-writer or campaign-brief. For a case study slide, see case-study-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.

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Generate A/B copy variants grounded in Eugene Schwartz's awareness and market-sophistication stages and John Caples' tested-headline discipline. Every variant declares its angle, the awareness stage it targets, and a falsifiable hypothesis, and the skill recommends which pair to test first and what delta counts as signal. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", "which version is better", or wants to test copy before publishing. For reviewing copy that already exists, see copy-review. For sample size and stopping rules, see growth-experiment. For diagnosing a page rather than its words, see page-cro. For full paid ad sets by platform, see ad-campaign-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Review and improve marketing copy that already exists - a page, an email, an ad, a post, a deck slide - using a fixed six-pass edit. Produces a marked-up diagnosis, a rewritten version, and a per-pass score so the user can see what changed and why. Use when the user says "review this copy", "improve this", "make this better", "tighten this", "edit this page", "does this copy work", "why is this flat", "punch this up", "proofread", or pastes existing copy and asks for feedback. Also use when copy is on-brand but underperforming. For writing new copy from nothing, see content-writer or landing-page-writer. For diagnosing a page's conversion problem beyond its words, see page-cro. For voice consistency rules, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Design and document a marketing growth experiment. Use when the user says "run a growth experiment", "test this channel", "growth test", "I want to experiment with [channel]", "traction experiment", "acquisition experiment", "let's test if [channel] works for us", "bullseye framework", "which channels should we try", "run a traction test", or wants to systematically test a marketing or acquisition channel before committing budget. For page-level conversion hypotheses, see page-cro. For copy variants to test, see ab-copy-writer. For recording the result, see retro.

日本語の概要は準備中です。原文の説明を表示しています。

Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

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Create and maintain the shared knowledge/ context files that every other marketing skill reads - brand voice, ICP personas, positioning, KPIs, and the learnings log. Run this once per company or client before using any other marketing skill. Use when the user says "set up brand context", "onboard my brand", "set up the marketing knowledge base", "the skills don't know my brand", "update our positioning", "our voice has changed", "add a new persona", or when any marketing skill reports that a knowledge/ file is missing. Also use when output sounds generic or off-brand. For writing a positioning statement as a standalone document, see positioning-doc. For deep persona research from raw sources, see customer-research.

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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

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Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.

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Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc.

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Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers. For the underlying positioning, see positioning-doc. For applying the message to a page, see landing-page-writer. For checking live copy against it, see copy-review.

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Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.

日本語の概要は準備中です。原文の説明を表示しています。

Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

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Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say", "we need real quotes", "analyse these call transcripts", "read our support tickets", "build a persona from data", "find what customers complain about", or when a persona is marked provisional. For structuring the finished persona into the knowledge base, see brand-context. For the JTBD persona template itself, see customer-persona.

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Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。