广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +
日本語の概要は準備中です。原文の説明を表示しています。
swaylq/master-skill☆ 1552026年9月6日 更新
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans.
日本語の概要は準備中です。原文の説明を表示しています。
Infrasity-Labs/dev-gtm-claude-skills☆ 1362026年6月29日 更新
Managing Linear issues, projects, and teams. Use when working with Linear tasks, creating issues, updating status, querying projects, or managing team workflows.
日本語の概要は準備中です。原文の説明を表示しています。
wrsmith108/linear-claude-skill☆ 1342026年7月18日 更新
Applies the epidemiological and aging research frameworks of Tamara B. Harris (epidemiologist, National Institutes of Health). Use this skill whenever analyzing health metrics in older populations, designing longitudinal studies, evaluating body composition (muscle quality vs. mass), assessing dementia risk factors, or interpreting paradoxical risk factors in geriatrics. Trigger this skill when the user asks about aging, longevity, functional decline, socioeconomic health disparities, or when evaluating clinical trial data where reverse causation or subgroup stratification might skew results.
日本語の概要は準備中です。原文の説明を表示しています。
K-Dense-AI/mimeographs☆ 1302026年8月19日 更新
Applies the developmental psychopathology and longitudinal research frameworks of Terrie E. Moffitt (psychologist, Duke University). Use this skill whenever reasoning about human development, criminology, juvenile delinquency, self-control, mental health trajectories, or biological aging. Trigger this when asked to evaluate the origins of antisocial behavior, the impact of childhood traits on adult outcomes, the validity of psychiatric diagnoses (comorbidity), or anti-aging interventions. Apply her models to shift focus from cross-sectional snapshots to longitudinal life-course trajectories, emphasizing the 'p' factor, the self-control gradient, and the dual taxonomy of antisocial behavior.
日本語の概要は準備中です。原文の説明を表示しています。
K-Dense-AI/mimeographs☆ 1302026年8月19日 更新
Suede-owned earned-media discipline. Use when building a media list, validating a story angle, drafting a journalist pitch, preparing a press kit, evaluating newsjacking, or answering a reporter request. NOT FOR: directory submissions (use suede-directory-submissions), launch packaging (use suede-launch-packaging), social publishing (use suede-social), or contacting anyone without approval.
日本語の概要は準備中です。原文の説明を表示しています。
JasonColapietro/suede-creator-skills☆ 1272026年10月12日 更新
Suede Labs skill that finds and organizes the rights gaps in a creator project before packaging: ownership, contributors, splits, samples, licenses, provenance, metadata, licensing readiness, and royalty-routing readiness, each marked confirmed or unknown against an evidence trail. Use when a song, release, or creative project needs a rights check before registry, licensing, sync, or payout discussion; when splits, sample clearance, or chain of title are unclear; or when someone asks whether they have the rights to release, license, or get paid for a work. Organizes evidence only: clears no rights, confirms no ownership, moves no money, writes to no registry. NOT FOR: building the transfer package itself (use suede-rights-passport); linting a release folder's files and metadata (use suede-release-linter); a sync one-sheet or pitch (use suede-sync-packaging).
日本語の概要は準備中です。原文の説明を表示しています。
JasonColapietro/suede-creator-skills☆ 1272026年10月12日 更新
Suede-owned launch packaging and install verification. Use when finished software work needs a clean public package (README, docs page, install command, release note, GitHub Pages update, skill-pack release, MCP server, or launch/social copy) or when a release needs handoff notes, an install fails, a public user cannot add a skill, a raw-vs-blob URL returns HTML, or `@personal` or a local plugin alias leaks into public docs. Verifies the live URL and runs the exact install command from a clean temporary directory before anything is called live. NOT FOR: product, course, or artist campaign launches (use suede-campaign-in-a-box or suede-marketing-plan); writing announcement copy from scratch (use suede-copy); MCP tool-catalog QA (use suede-mcp-qa); landing-page conversion work (use suede-site-alchemy).
日本語の概要は準備中です。原文の説明を表示しています。
JasonColapietro/suede-creator-skills☆ 1272026年10月12日 更新
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
日本語の概要は準備中です。原文の説明を表示しています。
manojbajaj95/claude-gtm-plugin☆ 1062026年9月18日 更新
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.
日本語の概要は準備中です。原文の説明を表示しています。
nota-america/forgecat-agent-profiles☆ 902026年9月24日 更新
Medium-native long-form research, author-assistance, writing, editing, review, topic discovery, publication matching, and packaging workflow. Use when creating, outlining, researching, revising, auditing, or packaging Medium stories, essays, tutorials, reviews, explainers, comparisons, case studies, publication submissions, Medium 长文, Medium 选题, Medium Topics, or Medium publishing packs that need original author perspective, narrative craft, relevant topics, responsible AI disclosure, and reader-centered distribution readiness.
日本語の概要は準備中です。原文の説明を表示しています。
flaqai/Awesome_SEO_Writing_Skill☆ 892026年8月13日 更新
LinkedIn-native long-form article and newsletter writing workflow for LinkedIn and Google-to-LinkedIn topic discovery, business-depth research, professional thought leadership, evidence-led drafting, final humanization, discussion design, SEO settings, auditing, and publish-ready packaging. Use when creating, outlining, researching, enriching, rewriting, humanizing, auditing, or packaging LinkedIn Articles, LinkedIn newsletters, LinkedIn long-form posts, LinkedIn thought leadership, LinkedIn B2B articles, LinkedIn 长文, LinkedIn 专栏, LinkedIn 话题调研, LinkedIn 商务内容, 去 AI 化编辑, or LinkedIn 发布包.
日本語の概要は準備中です。原文の説明を表示しています。
flaqai/Awesome_SEO_Writing_Skill☆ 892026年8月13日 更新
Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API keys, automations, events, viewing API request logs, or setting up the Resend SDK. Always use this skill when the user mentions Resend, even for simple tasks like "send an email with Resend" — the skill contains critical gotchas (idempotency keys, webhook verification, template variable syntax) that prevent common production issues.
日本語の概要は準備中です。原文の説明を表示しています。
code-with-antonio/browser-automation-app☆ 882026年7月18日 更新
Skill for developing messaging channel adapters via WASM Plugins and managing routing, session state, pairing codes, and accounts in internal/channels/.
日本語の概要は準備中です。原文の説明を表示しています。
actonos/actonos☆ 802026年8月31日 更新
Act as a product-manager copilot that turns evidence into product decisions and artifacts: backlogs and prioritization, PRDs and user stories, metrics and OKRs, experiments, launch plans, feedback triage, and pricing/packaging, kept in a per-product workspace. Use whenever the user wants to decide what to build, spec it, or ship it: "write a PRD for…", "prioritize our backlog", "what should we build next", "plan OKRs", "define our north star metric", "design an A/B test", "plan the launch", "triage this customer feedback", "platform or feature?", in any language ("viết PRD", "ưu tiên tính năng nào", "quản lý sản phẩm", "プロダクト管理", "产品经理"), even when they never say "product manager". Also use when the user returns to a product workspace this skill created (a directory holding `product.md`, `state.md`, and `decisions.md`). Not for deep user discovery (design-thinking), desk market facts (market-researcher), or company-level bets (strategy-board).
tronghieu/agent-skills☆ 772026年10月12日 更新
Provides dependency management and supply chain security practices for auditing vulnerabilities, checking licenses, assessing dependency health, and managing upgrades safely. Use when auditing packages, reviewing security, managing dependencies, or when user mentions 'audit', 'vulnerability', 'dependency', 'supply chain', 'npm audit', 'license', 'bundle size'.
日本語の概要は準備中です。原文の説明を表示しています。
Tibsfox/gsd-skill-creator☆ 712026年7月20日 更新
MLOps and the production ML lifecycle -- model packaging and serving, CI/CD for ML, experiment tracking, model registries, reproducibility, production monitoring for data and concept drift, retraining pipelines, A/B and shadow deployment, and rollback. Covers batch vs online/real-time inference, REST endpoints, feature stores, data and version pinning, deterministic pipelines, performance-decay detection, and retraining triggers. Use when deploying models to production, serving predictions, monitoring for data or concept drift, setting up ML CI/CD, tracking experiments, managing a model registry, or planning retraining, shadow rollout, and rollback.
日本語の概要は準備中です。原文の説明を表示しています。
Tibsfox/gsd-skill-creator☆ 712026年7月20日 更新
Unified messaging via Beeper Desktop MCP. Search chats, send messages, manage conversations across all networks (iMessage, WhatsApp, Signal, Telegram, Discord, Slack, etc.)
日本語の概要は準備中です。原文の説明を表示しています。
plurigrid/asi☆ 672026年7月10日 更新
Unified messaging via three access tiers — MCP (live API), beeper-cli (authenticated CLI), and direct SQLite→DuckDB (full archive). Search, analyze, and act across all networks.
日本語の概要は準備中です。原文の説明を表示しています。
plurigrid/asi☆ 672026年7月10日 更新
Configures pyproject.toml and Python packaging using PEP 517/518/621/660/723 standards. Use when creating or updating pyproject.toml, selecting a build backend (hatchling/setuptools/flit), configuring ruff, ty, mypy, pytest, or coverage tool sections, setting up dependency constraints or optional extras, defining CLI entry points, configuring pre-commit hooks, establishing src-layout directory structure, or preparing a package for PyPI publishing.
日本語の概要は準備中です。原文の説明を表示しています。
Jamie-BitFlight/claude_skills☆ 672026年10月13日 更新
Use when the user wants a last30days-style pre-research pass in Deepline: discover the critical public, private, CRM, workflow, social, and web data sources for a research/enrichment job; compare provider coverage; estimate Deepline credit cost; recommend the source plan before building or running the workflow; or build custom language/messaging from buyer, competitor, community, and CRM evidence. Triggers: pre-research, source discovery, provider strategy, research data sources, ScrapeCreators, X/Twitter data, Reddit comments, public and private datasets, CRM data, workflow data, custom language, messaging language, pain language.
日本語の概要は準備中です。原文の説明を表示しています。
getaero-io/gtm-eng-skills☆ 662026年10月13日 更新
Codified expertise for demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation at multi-location retailers. Informed by demand planners with 15+ years experience managing hundreds of SKUs. Includes forecasting method selection, ABC/XYZ analysis, seasonal transition management, and vendor negotiation frameworks. Use when forecasting demand, setting safety stock, planning replenishment, managing promotions, or optimizing inventory levels.
日本語の概要は準備中です。原文の説明を表示しています。
ComeOnOliver/skillshub☆ 652026年6月24日 更新
Codified expertise for managing carrier portfolios, negotiating freight rates, tracking carrier performance, allocating freight, and maintaining strategic carrier relationships. Informed by transportation managers with 15+ years experience. Includes scorecarding frameworks, RFP processes, market intelligence, and compliance vetting. Use when managing carriers, negotiating rates, evaluating carrier performance, or building freight strategies.
日本語の概要は準備中です。原文の説明を表示しています。
ComeOnOliver/skillshub☆ 652026年6月24日 更新
Инструкции для автора шаблона IWE: staging-канал (обкатка → FMT), авторские правила L3, Extensions Gate. Загружать при: staging / promote / author / шаблон / extensions / L3.
日本語の概要は準備中です。原文の説明を表示しています。
TserenTserenov/FMT-exocortex-template☆ 632026年10月14日 更新