「messaging」の検索結果

Applies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paid ads', 'how do we test traction channels', 'what channels work at our stage'. NOT for product development (use Lean Startup), not for positioning/messaging (use Obviously Awesome), not for pricing (use Monetizing Innovation), not for enterprise sales methodology (use SPIN Selling).

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Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a message isn't landing. The six principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) diagnose and fix communication failures. Triggers include 'how do I make this memorable', 'my pitch isn't landing', 'people forget what we told them', 'how do I tell a better story', 'our training materials are boring', 'how do I present data compellingly', 'nobody remembers our message', 'how do I get people to care about this', 'my writing is too abstract'. NOT for channel selection (use Traction), not for brand messaging structure (use StoryBrand), not for positioning (use Obviously Awesome).

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Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.

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Build a WhatsApp marketing strategy — WhatsApp Business setup, broadcast campaigns, automated flows, customer service, drip sequences, and conversational marketing. Use when the user says "WhatsApp marketing", "WhatsApp Business", "WhatsApp campaigns", "WhatsApp broadcasts", "WhatsApp automation", "WhatsApp drip", "market on WhatsApp", "WhatsApp for business", "WhatsApp chatbot", "WhatsApp customer service", "WhatsApp API", "messaging marketing India", or wants to use WhatsApp as a marketing and customer communication channel. Especially relevant for brands in India, the Middle East, Southeast Asia, Brazil, and Africa.

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Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.

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Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.

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Use when running in-app message campaigns, triggering/suppressing messages, configuring opt-in data collection, testing on specific devices, or handling message callbacks.

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Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'go-to-market', 'GTM plan', 'product launch plan', 'we are launching a new product', 'beachhead segment', 'how do we launch this course'. Also use when the user has a finished product and no route to the first customers. Not for — the day-by-day execution checklist, see `60-launch-playbook-global`; the ongoing period plan, see `00-marketing-plan-global`; one campaign inside the launch, see `02-campaign-brief-global`; positioning first, see `58-positioning-global`.

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Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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Configure gRPC, RabbitMQ, and monorepo contract patterns for NestJS microservices. Use when setting up gRPC service-to-service calls, RabbitMQ event-driven messaging, shared contract libraries, or microservice exception handling in NestJS.

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Integrate Android app notifications using Firebase Cloud Messaging and NotificationCompat. Use when setting up FCM, notification channels, or client-side notification taps; defer Flutter, server sends, WorkManager orchestration, and generic Intent handling.

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Comprehensive R package for command-line interface styling, semantic messaging, and user communication. Use this skill when working with R code that needs to: (1) Format console output with inline markup and colors, (2) Display errors, warnings, or messages with cli_abort/cli_warn/cli_inform, (3) Show progress indicators for long-running operations, (4) Create semantic CLI elements (headers, lists, alerts, code blocks), (5) Apply themes and customize output styling, (6) Handle pluralization in user-facing text, (7) Work with ANSI strings, hyperlinks, or custom containers. Also use when migrating from base R message/warning/stop, debugging cli code, or improving existing cli usage.

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Design Microsoft Orleans systems from each primitive's purpose and failure model. USE FOR: grains, digital twins, state versus databases, transactions, messaging, streams, timers, reminders, Durable Jobs, stateless workers, grain services, startup, and hosting. DO NOT USE FOR: other actor stacks, batches, relational-only CRUD, or advice without an Orleans decision. INVOKES: inspect version and topology, choose the primitive, implement, and validate.

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Use when you need to design or implement Kafka messaging in Spring Boot — including topic design, producer/consumer implementation, JSON serialization with Boot factory customizers, Testcontainers `@ServiceConnection` integration tests, retries and dead-letter topics, idempotency, and error handling. This should trigger for requests such as Add Kafka in Spring Boot; Review Spring Kafka consumers; Improve retries and DLT in Spring Kafka; Configure Spring Kafka topics serializers or listener containers; Add Spring Kafka dead-letter topic handling. Part of Plinth Toolkit

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Use when you need Kafka messaging in Micronaut — including @KafkaClient and @KafkaListener design, @Serdeable serialization, topic/partition strategy, TestPropertyProvider integration tests, retries and dead-letter processing, and error handling. This should trigger for requests such as Add Kafka in Micronaut; Review Micronaut Kafka listeners; Improve retry and failure handling for Micronaut Kafka; Configure Micronaut Kafka clients listeners or SerDes; Add Micronaut Kafka retry or dead-letter handling. Part of Plinth Toolkit

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Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.

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Automatically fetch YouTube video transcripts, generate structured summaries, and send full transcripts to messaging platforms. Detects YouTube URLs and provides metadata, key insights, and downloadable transcripts.

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Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy. Use when you say 'launch plan', 'how do I get press', 'pitch a reporter', 'announce funding', 'go-to-market for a feature', 'Product Hunt', 'press release', 'launch messaging' or 'we shipped and nobody noticed'. Draws on 394 insights from 124 Lenny's Podcast guests, led by Emilie Gerber, Lulu Cheng Meservey and Jason Feifer.

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Library of in-product message patterns, triggers, and targeting rules.

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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

日本語の概要は準備中です。原文の説明を表示しています。

This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging

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Coordinates Claude agent teams via filesystem protocol. Use when orchestrating parallel agents with task dependencies. Do not use for single-agent tasks.

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Applies event-driven async messaging to decouple producers and consumers. Use when designing real-time or multi-subscriber systems needing loose coupling.

日本語の概要は準備中です。原文の説明を表示しています。