「market」の検索結果

Produces a copy-ready clause about a company adding people to one specific department in the last 6 months, plus the department-level headcount counts that drive the segment gate. Triggers on "they're hiring", "hiring surge", "growing their sales team", "scaling the team", "headcount growth", "who added SDRs", "companies that just built a marketing team". Outputs hiring_surge_line, a lowercase second-person clause that completes "Noticed <line>."

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Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

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Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.

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Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.

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Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.

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Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch strategy", "pre-launch brand", "brand rollout", "introducing our brand to the market", or is ready to take a new or refreshed brand from internal to external. Also use for soft launches, hard launches, and phased rollouts.

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Use when the user mentions the Higgsfield CLI (binaries `higgsfield` / `higgs` / `hf`, `higgsfield auth login`, `higgsfield generate create`, `higgsfield workflow`, the `@higgsfield/cli` npm package), the Higgsfield MCP custom connector (`mcp.higgsfield.ai/mcp`) or its bundled workflows (`get_workflow_instructions` — character-sheet, thumbnail-generation, ugc-* videos, faceless-video, narrator, subtitles, product-photoshoot, brand-asset-creation, ad-multiplier, video-editing / Higgsedit, website-builder-flow), Higgsfield's bundled skills repo (`higgsfield-ai/skills` — `higgsfield-generate`, `higgsfield-soul-id`, `higgsfield-product-photoshoot`, `higgsfield-brandkit`, `higgsfield-marketplace-cards`, `higgsfield-websites`, `higgsfield-video-explainer`, `higgsfield-youtube-thumbnail`, invoked as `/higgsfield:generate` etc.), or asks how this skill coexists with those tools (`do I need both`, `how does this work with the CLI/MCP/skills`, `should Higgsfield's workflow do this or you`).

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Use when the user mentions GPT Image 2.0 or GPT Image 2.5, gpt-image-2, gpt-image-2.5, gpt_image_2_5, GPT-Image-2 prompts, the Flare / Sunburst variants, a transparent-background image, or wants to generate an image with GPT Image 2.0 or 2.5. Covers when to prefer GPT Image 2.5 over 2.0 (transparent background, xhigh/max quality, extra aspect ratios — from platform and OpenAI facts), the CLI-vs-MCP disagreement on gpt_image_2, the three-format prompt taxonomy (Format A structured JSON for UI mockups and layout-dense images; Format B dense cinematic prose for single-subject scenes; Format C auto-derive meta-prompt for theme-only concepts), per-format craft patterns, output conventions, the 6-item pre-delivery checklist, and cross-surface workflow context (companion static-ads-workflow.md for ad recreation; higgsfield-marketing-studio cross-surface-workflow.md §3 for ms_image / DTC Ads Higgsfield-native alternative).

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Frameworks from Kim & Mauborgne for creating uncontested market space and making competition irrelevant. Use when reframing competitive strategy, escaping commoditization, designing a new category, or applying Strategy Canvas, ERRC, Six Paths, Three Tiers of Noncustomers, Buyer Utility Map, or Strategic Sequence. Includes selection-bias caveats and inline decline notes for iconic cases that later collapsed.

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Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.

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Designs a deliberate sequence of offers (attraction, upsell, downsell, continuity) so a new customer generates enough cash within ~30 days to fund acquiring the next one - Alex Hormozi's client-financed acquisition. Use when customers buy once and never again, when CAC eats all the profit, when you can't afford to advertise profitably, when the business grows but cash shrinks, when you sell one product at one price, when deciding what to sell first or next, or when structuring upsells, downsells, payment plans, trials, and continuity. Covers the 30-day payback rule, attraction/upsell/downsell/continuity offer types, and cash-flow sequencing for validated markets.

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Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.

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Applies Steve Blank's Customer Development methodology from The Four Steps to the Epiphany. Use when a startup is searching for customers and a business model before scaling. Covers Customer Discovery, Customer Validation, Customer Creation, and Company Building. Triggers include 'we built it but no one's buying', 'should we hire salespeople yet', 'how do we find our first customers', 'we're burning cash and sales aren't scaling', 'are we in a new or existing market', 'when do we scale'. NOT for companies that have already crossed the chasm into mainstream (use Crossing the Chasm instead), not for optimizing an existing sales funnel, not for product development methodology (this is its companion, not replacement).

日本語の概要は準備中です。原文の説明を表示しています。

Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).

日本語の概要は準備中です。原文の説明を表示しています。

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).

日本語の概要は準備中です。原文の説明を表示しています。

Use this skill when the user wants an evidence-based research memo, literature review, market/policy/technical landscape, or a multi-source decision brief with citations, trade-offs, and a clear conclusion. Best for tasks that need synthesis across multiple external sources, iterative follow-up research, or a reusable written artifact. Do not use for quick factual lookups, single-source summaries, simple Q&A, summarizing one document the user already provided, plan-only requests where the user explicitly defers the actual research, or when the user wants a short answer with no need for cited evidence (a short but evidence-backed conclusion is still a brief memo, which this skill covers). Chinese trigger examples: "帮我调研", "深度研究", "综述报告", "技术选型分析", "竞品研究", "政策分析".

日本語の概要は準備中です。原文の説明を表示しています。

Manage capa CLI configuration — `capabilities.yaml` / `capabilities.json`, skills, MCP servers, tools, hooks, sub-agents, rules, plugins, AGENTS.md / CLAUDE.md, security options, tool exposure modes, `capa wrap` shadow workspaces, `--passthrough` native writes, registries (including Claude marketplaces), activity traces, and the local Web UI. Use whenever the user edits the capabilities file, runs any `capa` command (init, install, add, wrap, clean, sh, start/stop/restart/status, auth, upgrade, cache, registry), wires up an MCP server, adds a skill from GitHub / GitLab / a registry / a remote URL / a local path, configures secrets via `${VarName}` placeholders, installs lifecycle hooks, defines sub-agents, or troubleshoots a failed install. Use even when the user only names a fragment ("add a skill", "wire up brave search", "wrap cursor", "block this phrase in skills") without saying "capa" — if a `capabilities.yaml` or `capabilities.json` lives at the project root, this is almost certainly the right skill. If the project does NOT yet have a capabilities file, point at the `bootstrap` skill instead.

日本語の概要は準備中です。原文の説明を表示しています。

Find affiliate programs in the OpenAffiliate registry, then confirm every term on the brand's own page and report each one with a verbatim quote and its source URL. Use this skill when the user wants affiliate terms they can rely on: before signing up, before publishing a review or comparison, when a listing looks outdated, or when two sources disagree. Also trigger for: "verify this affiliate program", "is X's affiliate commission still 30%", "what's the cookie length for X", "check the affiliate terms", "does X have an affiliate program", "find a recurring program and confirm the terms", "is this commission rate real", "source for X's affiliate terms", "fact-check this affiliate program", "what does X pay affiliates".

日本語の概要は準備中です。原文の説明を表示しています。

Scan social platforms for top-performing content by engagement before you create anything. Use this skill when the user wants to see what content is winning in a niche, find viral content patterns, research what's working on YouTube/TikTok/X/Reddit, benchmark engagement, discover content gaps, or says "what content is working for [topic]", "show me top performing content about [keyword]", "what's trending in [niche]", "find viral content about [product]", "content research for [keyword]", "what gets views in [niche]", "engagement analysis for [topic]", "scout the competition", "what videos are getting the most views about [keyword]", "social listening for [topic]", "trending content in [niche]", "top content analysis", "what hooks work for [keyword]", "content intelligence", "find winning formats".

日本語の概要は準備中です。原文の説明を表示しています。

Replace with when the AI should activate this skill. Be pushy — cover multiple phrasings so the AI activates for a wide range of user prompts.

日本語の概要は準備中です。原文の説明を表示しています。

Analyze website traffic, global rank, engagement metrics, and traffic sources for any domain. Use this skill to evaluate affiliate program websites, compare competitor traffic, assess advertiser strength, or understand where an audience comes from. Triggers on: "analyze traffic for [domain]", "how much traffic does [site] get", "compare traffic between [site A] and [site B]", "is [program] worth promoting based on traffic", "traffic analysis", "website analytics for [domain]", "where does [site] get traffic", "check if [advertiser] is legit", "evaluate [program] website health", "SimilarWeb analysis", "traffic sources for [domain]", "how popular is [site]", "website rank", "domain authority check", "compare affiliate program websites".

日本語の概要は準備中です。原文の説明を表示しています。

Write paid ad copy for affiliate offers across ad platforms. Triggers on: "write ad copy", "Facebook ad for affiliate", "Google Ads copy", "TikTok ad script", "Pinterest ad", "paid traffic to affiliate", "create ad campaign", "ad headlines", "ad descriptions", "scale with paid ads", "run ads for my affiliate link", "write Facebook ad", "Google Search ad copy".

日本語の概要は準備中です。原文の説明を表示しています。

Monitor existing content for ranking drops and trigger refresh workflows. Triggers on: "check for content decay", "which content needs updating", "content refresh", "ranking drops", "traffic decline", "stale content", "content audit", "what to refresh", "outdated content", "content performance check", "update old articles", "declining rankings", "content maintenance", "refresh priority list", "which articles are losing traffic", "SEO content audit".

日本語の概要は準備中です。原文の説明を表示しています。

Design irresistible affiliate offers using the Hormozi Grand Slam framework. Triggers on: "create an offer for", "design my offer", "grand slam offer", "make an irresistible offer", "why should someone buy through my link", "offer framework", "value proposition for", "Hormozi offer", "offer stack", "make my offer irresistible", "craft an offer", "what makes my offer different", "offer design", "increase perceived value".

日本語の概要は準備中です。原文の説明を表示しています。