「ir」の検索結果

Produces a copy-ready clause about a role a company is currently hiring for, filtered by language the client cares about (for example "cold call", "outbound prospecting", "Salesforce"). Triggers on "they're hiring", "job posting language", "who is hiring SDRs", "companies hiring for X", "find the hiring signal", "what roles are they hiring for", "job description mentions". Outputs job_posting_line_safe, one lowercase clause that slots into "Saw {{job_posting_line_safe}}."

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Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.

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Any live-web task via the Firecrawl CLI — including ordinary web research: searching the web, reading or extracting pages, gathering sources, discovering site URLs, bulk extraction, downloading a site, change alerts, or pages needing clicks/login — web only; local files route to firecrawl-parse. For US legal or regulatory questions use gov; for papers use firecrawl-research-index; for library, API, error, or bug questions use firecrawl-developer-index.

日本語の概要は準備中です。原文の説明を表示しています。

Find the papers that answer a research query in Firecrawl's research paper index — a corpus of paper abstracts whose largest share is biomedical and life-science literature (PubMed, bioRxiv, medRxiv), alongside arXiv preprints in CS, physics, and math — using semantic search, semantic and structural expansion, and in-body verification. Use this skill for literature-finding and paper-retrieval tasks of any kind, including clinical, biomedical, drug, gene, disease, and other life-science questions, whether the answer is a single paper or a full multi-paper set. The index is reached only through the `firecrawl_research_*` MCP tools or the `firecrawl research` CLI subcommands. Calling `firecrawl_search` with its `categories` option set to `["research"]` is a different feature — it filters ordinary web search to research-affiliated websites (the list includes PubMed, bioRxiv, medRxiv, arXiv, and publisher sites) and returns page results from them, without querying the paper records in this index.

日本語の概要は準備中です。原文の説明を表示しています。

Generate, derive, optimize, and diagnose structured AI image prompts for luminous cinematic Eastern xianxia environments under one inherited master canon with measurable divine scale, fixed five-layer space, 40–60% content-bearing breathing air, monumental Eastern architecture, railing-free edges, and coherent immortals and costume. Cover one-location scenic landmarks, immense inhabited celestial realms, cloud-borne palace cities, high-key Eastern sky-megastructure imagery, and the explicit `仙界大境原典` creative route. Use for Chinese fantasy scenery, places where immortals live, heavenly capitals, colossal celestial gates, architectural fragments above cloud seas, measurable divine scale, unusual framing, color and lighting direction, style-preserving variants, prompt rewrites, diagnosis, or direct image generation. Support 16:9, 21:9, 4:3, 3:2, 4:5, and 9:16; default to 16:9 for one prompt and never infer a nine-image series from a vertical ratio.

日本語の概要は準備中です。原文の説明を表示しています。

Tum ekibi ayni anda devreye sok. Agent'lar paralel calisir, birbirine soru sorar, birlikte gelistirir. Kullanim: /swarm <gorev>

日本語の概要は準備中です。原文の説明を表示しています。

Generate HeyGen presenter videos via the v3 Video Agent pipeline — handles Frame Check (aspect ratio correction), prompt engineering, avatar resolution, and voice selection. Required for any HeyGen video generation. Replaces deprecated endpoints with v3. Use when: (1) generating any HeyGen video (via API or otherwise), (2) sending a personalized video message (outreach, update, announcement, pitch, knowledge), (3) creating a HeyGen presenter-led explainer, tutorial, or product demo with a human face, (4) "make a video of me saying...", "send a video to my leads", "record an update for my team", "create a video pitch", "make a loom-style message", "I want to appear in this video", "generate a HeyGen video", "make a talking head video". Accepts avatar_id from heygen-avatar for identity-first HeyGen videos, or uses a stock presenter. Returns video share URL + HeyGen session URL for iteration. Chain signal: when the user wants to create/design an avatar AND make a video in the same request, run heygen-avatar first, then return here. Conjunctions to watch: "and then", "and immediately", "first...then", "X and make a video", "design [presenter] and record" = always CHAIN. If the user provides a photo AND wants a video, route to heygen-avatar first. NOT for: avatar creation or identity setup (use heygen-avatar first), cinematic footage or b-roll without a presenter, translating videos, TTS-only, or streaming avatars.

日本語の概要は準備中です。原文の説明を表示しています。

Builds a role scorecard, interview loop, sourcing plan, reference-check guide and close plan for a hire, and grades an existing job description or loop. Use when you say 'I need to hire a PM', 'write a job description', 'interview questions', 'how do I run references', 'first sales hire', 'first marketer', 'head of product search', 'scorecard' or 'how do I close a candidate'. Draws on 210 Lenny's Podcast guests including Adam Ward, Keith Rabois and Lauren Ipsen.

日本語の概要は準備中です。原文の説明を表示しています。

This skill should be used when reviewing Firebase code against security model and best practices. Triggers on "review firebase", "check firebase", "validate", "audit firebase", "security review", "look at firebase code". Validates configuration, rules, architecture, and security.

日本語の概要は準備中です。原文の説明を表示しています。

Interactive feature development workflow from idea to implementation. Creates requirements (EARS format), design documents, and implementation task lists. Use when creating feature specs, requirements documents, design documents, or implementation plans. Triggered by "kiro" or references to .kiro/specs/ directory.

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This skill should be used when the user wants to set up shinkoku for the first time, initialize their configuration, or update their existing settings. Trigger phrases include: "セットアップ", "初期設定", "設定ファイルを作る", "shinkokuの設定", "config", "setup", "始め方", "使い方", "設定を更新", "configを作り直す".

Implementation guide for ePrivacy Directive compliant double opt-in email consent. Covers confirmation email workflow design, token expiration handling, record-keeping requirements, suppression list management, and integration with CAN-SPAM Act and CASL requirements for multi-jurisdiction compliance.

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Provides GDPR Article 13 information at the point of direct data collection, covering all required elements under Art. 13(1)(a)-(f) and Art. 13(2)(a)-(g), layered notice design, and timing requirements. Activate for Art. 13, direct collection notice, privacy notice at collection, data collection information queries.

日本語の概要は準備中です。原文の説明を表示しています。

Expert knowledge for environment art in games - modular design, visual hierarchy, color scripting, environmental storytelling, optimization, and world-building. From blockout to final art pass, creating immersive, performant, and readable spaces. Use when "environment art, level art, world art, modular kit, kit-bashing, set dressing, prop placement, biome design, visual hierarchy, color script, hero prop, trim sheet, environment composition, skybox, atmosphere, environment, level-art, world-building, modular, kit-bashing, set-dressing, visual-design, game-art, composition, optimization" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Airtable Automation via Rube MCP workflow skill. Use this skill when the user needs Automate Airtable tasks via Rube MCP (Composio): records, bases, tables, fields, views. Always search tools first for current schemas and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

日本語の概要は準備中です。原文の説明を表示しています。

Apache Airflow DAG Patterns workflow skill. Use this skill when the user needs Build production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. Use when creating data pipelines, orchestrating workflows, or scheduling batch jobs and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

日本語の概要は準備中です。原文の説明を表示しています。

Apache Airflow DAG Patterns workflow skill. Use this skill when the user needs Build production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. Use when creating data pipelines, orchestrating workflows, or scheduling batch jobs and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

日本語の概要は準備中です。原文の説明を表示しています。

产品设计 / UX 设计 (产品设计 / UX 设计 (Product Design / UX Design) — 数字产品的用户体验设计：从用户研究 → 信息架构 → 交互设计 → 视觉/UI → 可用性测试 → 设计系统的认知操作系统，面向 UX designer / product designer / interaction designer / UX researcher / design systems engineer / design lead，以及想入行、转岗、服务这行(设计外包、设计工具厂商、研究平台)的视角。覆盖: (a) 第一性张力 — **用户中心/研究驱动 (user-centered, 'you are not the user', research before pixels, observe behavior not opinions) ⇄ 商业目标/约束/交付 (business goals, north-star metrics, ship it, designer 服务于产品成功不是个人作品集)**; **设计直觉/品味/craft (taste, aesthetics, 'attractive things work better' — Norman 情感化设计) ⇄ 数据/实验/A-B 测试 (data-driven, metrics, experimentation, 'opinions are not data')**; **用户说的 (stated preference, 访谈里说喜欢) ⇄ 用户做的 (revealed behavior, 行为观察 > 自陈, usability test 看人真实卡在哪)**; **一致性/设计系统/规范 (consistency, design system, Jakob's law 用户带着别处的习惯来, 复用组件) ⇄ 创新/打破模式 (innovation, 该不该破规范)**; **减法/简化 (simplicity, Krug 'Don't Make Me Think', less but better — Dieter Rams) ⇄ 功能丰富/利益相关者塞需求 (feature creep, stakeholder pressure)**; **UX(体验/流程/研究) ⇄ UI(视觉/像素/组件)** 的职责之争, **designer 该不该写代码 (design engineer / 'should designers code')**; (b) 核心工作流 / pipeline (最标准、最易蒸高质量+CLI 化) — Double Diamond (发现 discover → 定义 define → 开发 develop → 交付 deliver) / Design Thinking (共情 empathize → 定义 → 构思 ideate → 原型 prototype → 测试 test) / Design Sprint (Jake Knapp 5 天冲刺); 完整链: 用户研究 (访谈/问卷/可用性测试/卡片分类) → persona / journey map / JTBD → 信息架构 IA + 用户流 user flow → 线框 wireframe (低保真) → 交互/原型 prototype (高保真) → 视觉 UI / 设计系统落地 → 可用性测试 usability testing → handoff 给开发 → 度量迭代 (北极星 / HEART 框架); (c) 工具栈 — 设计/原型 (Figma 绝对主导 / Sketch 衰退 / Adobe XD 已停更 / Framer 高保真+建站 / Penpot 开源 / Principle / ProtoPie 微交互); 协作白板 (FigJam / Miro / Mural); 用户研究 (Maze / UserTesting / Lookback / Dovetail 研究库 / Optimal Workshop 卡片分类树测试 / Hotjar / Microsoft Clarity 热图); 设计系统/交付 (Storybook / 蓝湖(中) / Zeplin / design tokens / Tokens Studio); 度量 (Amplitude / Mixpanel / 北极星指标); AI 新兴 (Figma AI / v0 by Vercel / Galileo AI / Uizard / Cursor 给 design engineer); (d) 知识正典 — Don Norman《The Design of Everyday Things》(affordance/signifier/mapping 圣经)、Steve Krug《Don't Make Me Think》(可用性入门)、Alan Cooper《About Face》《The Inmates Are Running the Asylum》(交互设计/persona 起源)、Jakob Nielsen 10 Usability Heuristics + NN/g 文章库、Jake Knapp《Sprint》、Jeff Gothelf《Lean UX》、Teresa Torres《Continuous Discovery Habits》、Erika Hall《Just Enough Research》、Julie Zhuo《The Making of a Manager》、《Refactoring UI》(Adam Wathan/Steve Schoger)、《Universal Principles of Design》、Laws of UX (Jon Yablonski)、《100 Things Every Designer Needs to Know About People》(Susan Weinschenk)、IDEO/Stanford d.school 设计思维材料; (e) figures/流派 — 认知心理/人因派 (Don Norman 认知科学奠基、Susan Weinschenk 行为心理、Kathryn Whitenton); 可用性工程派 (Jakob Nielsen 启发式/折扣可用性、Steve Krug、Jared Spool UIE); 交互设计/目标导向派 (Alan Cooper goal-directed/persona、Kim Goodwin); 设计思维派 (IDEO Tim Brown、David Kelley d.school); 精益/持续探索派 (Jeff Gothelf Lean UX、Teresa Torres continuous discovery、Marty Cagan《Inspired》产品发现); 设计系统/系统化派 (Brad Frost Atomic Design、Nathan Curtis design tokens、Alla Kholmatova); 视觉/UI craft 派 (Adam Wathan & Steve Schoger Refactoring UI、Dieter Rams 'less but better' 工业设计遗产); 设计领导/职业派 (Julie Zhuo、Aarron Walter 情感化设计、John Maeda); 移动优先 (Luke Wroblewski 'Mobile First'); (f) 行业话术/黑话 — affordance 可供性 / signifier 意符 / mental model 心智模型 / IA 信息架构 / heuristic evaluation 启发式评估 / usability 可用性 / a11y accessibility 无障碍 / WCAG / persona 用户画像 / journey map 用户旅程 / JTBD jobs-to-be-done / north-star metric 北极星 / HEART 框架 / wireframe 线框 / mockup / prototype 原型 / fidelity 保真度 (lo-fi/hi-fi) / design system 设计系统 / design token 设计令牌 / atomic design 原子设计 / component library 组件库 / handoff 交付 / red routes 关键路径 / dark pattern 暗黑模式 / Fitts's law / Hick's law / Jakob's law / Miller 7±2 / progressive disclosure 渐进披露 / above the fold / hamburger menu / skeuomorphism vs flat / micro-interaction / empty state / edge case / happy path / design debt 设计债 / dogfooding / dot voting / affinity mapping 亲和图 / card sorting 卡片分类 / tree testing / A/B test / NPS / SUS (System Usability Scale); (

日本語の概要は準備中です。原文の説明を表示しています。

临床诊断思维 (临床诊断思维 / 临床推理 (Clinical Diagnostic Reasoning) — 医生『怎么想病』的元学科:从症状/体征/检查到诊断结论的认知操作系统,从业者(临床医生/住院医/规培生,尤其全科/急诊/大内科等以未分化主诉为生的科室)、医学生与医学教育者、诊断安全与质量改进研究者、以及做医疗 AI 辅助诊断产品的人的视角。覆盖: (a) 第一性张力 — **直觉模式识别 (System 1: illness scripts 疾病脚本 / pattern recognition / gestalt, 『资深人一眼认出 aunt Minnie』) ⇄ 分析性推理 (System 2: hypothetico-deductive 假设演绎 / Bayesian 概率更新)** 的 dual-process 双过程理论 (Kahneman→Croskerry/Norman 谱系), 资深≠更会分析而是『脚本库更大+校准更好』; 更深层论战 — **『认知去偏可教 (Croskerry: bias awareness / cognitive forcing strategies / diagnostic timeout) ⇄ 偏倚标签是马后炮、知识结构才是主因 (Norman/Sherbino/Monteiro: debiasing 干预 transfer 证据弱, bias 是 hindsight 标签)』** — 本行最核心学术对垒; 『概率思维 (验前概率 × 似然比 → 验后概率, Pauker-Kassirer test/treatment threshold 阈值模型) ⇄ 穷尽式排查 (rule-out everything / 防御性医疗 / VOMIT)』; 『临床 gestalt ⇄ 结构化临床决策规则 (Wells/PERC/HEART)』; 『诊断简约 Occam's razor ⇄ Hickam's dictum (病人可以同时得 N 个病)』; 『床旁体格检查复兴 (Verghese Stanford 25 / McGee 循证体检) ⇄ 影像检验替代床旁』; (b) 方法论正典 — illness script theory (Schmidt/Boshuizen: enabling conditions/fault/consequences 三段结构), problem representation + semantic qualifiers 问题表征与语义限定词 (Bowen NEJM 2006, 把病人翻成 one-liner), hypothetico-deductive model (Elstein 1978《Medical Problem Solving》: 早期假设生成+定向检验), Bayesian 工具箱 (sensitivity/specificity/LR/Fagan nomogram/SnNout-SpPin), threshold model (Pauker-Kassirer NEJM 1975/1980), 认知偏倚分类学 (anchoring/premature closure/availability/confirmation/base-rate neglect/search satisficing/diagnostic momentum — Croskerry 偏倚清单), 去偏与元认知策略 (diagnostic timeout/cognitive forcing/Ely checklist/calibration), schema-based reasoning (Clinical Problem Solvers schemas: 按 pivot 症状走分支), reflective practice 结构化反思 (Mamede/Schmidt), 诊断错误科学 (NAM 2015 报告定义 / Newman-Toker Big Three / Hardeep Singh e-triggers / SAFER Dx 框架); (c) 行业结构与角色 — 医学生→实习/住院医 (晨会 morning report/查房被 pimping/汇报训练)→主治 attending→master clinician (NEJM CPC discussant/晨会大师如 Dhaliwal); 配套生态: 医学教育者 (clinical reasoning curriculum + 评估: script concordance test/key features exam/OSCE), 诊断安全研究者 (SIDM/AHRQ), 诊断辅助与 CDS 工具开发者 (DDx generator/AI); (d) 核心工作流 — 数据采集 (病史为王 + 循证体检 + 针对性检验影像) → 问题表征 (one-liner + semantic qualifiers) → 鉴别诊断生成 (schema / 解剖定位法 / VINDICATE-M 病因筛, 按『常见可能 × 致命不能漏 can't-miss』双轴排序) → 假设定向检验 (按 LR 选检查 / 阈值决策) → working diagnosis + 安全网 (red flags 交代 / test of time / test of treatment) → 反馈校准 (follow-up / M&M / diagnostic timeout); 教学工作流: 晨会渐进披露汇报 / CPC / SNAPPS / one-minute preceptor / virtual morning report; AI 增强工作流 (2023-2026: LLM 鉴别诊断头脑风暴 / OpenEvidence 检索 / ambient scribe 释放认知带宽 + 自动化偏倚 guardrails); (e) 产出物 — one-liner, problem list, prioritized DDx, assessment & plan (按问题分层), 晨会/CPC 汇报, M&M 复盘, 诊断不确定性沟通 (『最可能是 X, 但出现 Y 红旗立刻回来』); (f) 教育与评估 — script concordance test / key feature exam / EPA / 里程碑; 中国语境: 人卫《诊断学》教材 / 执业医师考试 / 规培结业临床思维考核; (g) 争议/批判 — debiasing 之争 (Croskerry vs Norman-Sherbino『knowledge is the cure』, 去偏 RCT 效果弱 / bias 标签不可证伪), 诊断错误率数字之争 (『10-15%』经典估计 / Newman-Toker 79.5 万美国年严重伤害外推方法被质疑 / 尸检符合率), dual-process 二分被批过度简化 (连续谱 / 难以实证分离), 决策规则 vs gestalt (资深 gestalt 常不输 Wells 类规则 / 算法厌恶), vignette 研究外推性 + context/case specificity (推理高度内容绑定不可通用迁移 [Norman/Eva] — 对『教推理通用课』产业的根本批判), AI 辅助诊断 2023-2026 (GPT-4 在 NEJM CPC/vignette 追平或超医生 [Kanjee 2023 JAMA / Goh 2024 JAMA Netw Open『AI alone > physician+AI』悖论] / Google AMIE / OpenEvidence 爆发 vs 自动化偏倚 / 去技能化 / 真实环境验证缺失), 防御性医疗与过度检查 (incidentaloma 瀑布 / VOMIT), 体检衰亡之争, pimping 教学法争议; (h) 流派/思想谱系 — 决策科学/Bayesian 派 (Ledley-Lusted 1959 → Elstein/Kassirer/Sox/Pauker/Eddy → Brush) vs 认知心理/双过程派 (Kahneman-Tversky → Croskerry/Graber) vs 教育认知派 (Schmidt/Boshuizen illness scripts → Norman/Eva/Mamede/Durning 情境认知) vs 诊断安全/系统派 (NAM 2015 / Newman-Toker / Hardeep Singh / Graber-SIDM: 错误=系统×认知共因) vs 床旁临床派 (Osler 传统 → Tierney aphorisms / Verghese / McGee / Dhaliwal / Saint: 病史体检为王 + 刻意练习) vs AI/计算派 (INTERNIST-1/DXplain 专家系统 → Isabel → LLM 世代 Rodman/Topol)。不含: 具体专科治疗方案与手术决策深度 (足踝外科/种植牙等另有 skill), 中医辨证 (另有 skill), EBM 文献批判性评价方法学 (相关但本 skill 聚焦诊断推理本身), 护理诊断体系 (NANDA), 影像/病理知觉型读片训练 (相邻但独立), 精神科 DSM 结构化访谈细节, 医患沟通技巧全集 (只覆盖诊断不确定性沟通), 患者自查/自我诊断指

日本語の概要は準備中です。原文の説明を表示しています。

广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +

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Draws images, PDF/SVG vector files and animation frames with pycairo, and supplies what cairo lacks: shaped text for Arabic, Indic and other scripts, text along curves, blur/glow/drop shadows, path booleans, stroke-to-outline, and Gouraud-shaded 3D. Use when writing pycairo or cairo drawing code, generative art, custom diagrams or posters rendered in Python, or when cairo output needs non-Latin text, soft effects, merged shapes or shaded surfaces.

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Find the papers that answer a research query in Firecrawl's research paper index — a corpus of paper abstracts whose largest share is biomedical and life-science literature (PubMed, bioRxiv, medRxiv), alongside arXiv preprints in CS, physics, and math — using semantic search, semantic and structural expansion, and in-body verification. Use this skill for literature-finding and paper-retrieval tasks of any kind, including clinical, biomedical, drug, gene, disease, and other life-science questions, whether the answer is a single paper or a full multi-paper set. The index is reached only through the `firecrawl_research_*` MCP tools or the `firecrawl research` CLI subcommands. Calling `firecrawl_search` with its `categories` option set to `["research"]` is a different feature — it filters ordinary web search to research-affiliated websites (the list includes PubMed, bioRxiv, medRxiv, arXiv, and publisher sites) and returns page results from them, without querying the paper records in this index.

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Any live-web task via the Firecrawl CLI — including ordinary web research: searching the web, reading or extracting pages, gathering sources, discovering site URLs, bulk extraction, downloading a site, change alerts, or pages needing clicks/login — web only; local files route to firecrawl-parse. For US legal or regulatory questions use gov; for papers use firecrawl-research-index; for library, API, error, or bug questions use firecrawl-developer-index.

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Use when the user wants to pressure-test a product, internal-tool, or OSS concept against Amazon's Working Backwards PRFAQ gauntlet before committing to a spec. Triggers on: "work backwards", "write a PRFAQ", "press release first", "is this idea worth building", "pressure-test this concept", "filter this before brainstorm", "is this a real product". Also catches solution-first pitches ("I want to build X that does Y") and technology-first pitches ("use AI to...") that need customer-first filtering. Produces a binary pass/fail verdict, not a polished doc. Hardcore coaching — direct, skeptical, concrete. On pass, hands off to brainstorm-beagle with a concept brief. Does NOT write code, plan implementation, scaffold projects, or draft specs.

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