「playbook」の検索結果

Decides whether a company publishes public self-serve pricing and extracts its plan tiers, price points and feature axis. Triggers on "do they have a pricing page", "is their pricing public", "filter out enterprise quote-only companies", "what do they charge", "find their plans", "self-serve vs sales-led". Outputs a structured pricing record per domain. The copy-ready pricing clause is OFF by default and runs only when a campaign brief asks for it.

日本語の概要は準備中です。原文の説明を表示しています。

Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.

日本語の概要は準備中です。原文の説明を表示しています。

Produces a copy-ready clause about a company adding people to one specific department in the last 6 months, plus the department-level headcount counts that drive the segment gate. Triggers on "they're hiring", "hiring surge", "growing their sales team", "scaling the team", "headcount growth", "who added SDRs", "companies that just built a marketing team". Outputs hiring_surge_line, a lowercase second-person clause that completes "Noticed <line>."

日本語の概要は準備中です。原文の説明を表示しています。

Produces a copy-ready clause about a role a company is currently hiring for, filtered by language the client cares about (for example "cold call", "outbound prospecting", "Salesforce"). Triggers on "they're hiring", "job posting language", "who is hiring SDRs", "companies hiring for X", "find the hiring signal", "what roles are they hiring for", "job description mentions". Outputs job_posting_line_safe, one lowercase clause that slots into "Saw {{job_posting_line_safe}}."

日本語の概要は準備中です。原文の説明を表示しています。

Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>."

日本語の概要は準備中です。原文の説明を表示しています。

Turns one customer case study into the tightest list of companies that would read that case study and see themselves. Decomposes WHY the case-study company resonates into concrete attributes, translates those attributes into database filters, intersects them with a lookalike anchor, then widens with a model judge. Triggers on "find more companies like our best customer", "who would our case study land with", "lookalikes of X", "build a list around this case study", "companies like our happiest client", "expand this list, it is too small". Outputs a filter set plus one merge field naming which case study to cite.

日本語の概要は準備中です。原文の説明を表示しています。

Produces a copy-ready clause about someone who recently started or changed into their current job title. Triggers on "who just started", "new in role", "recently promoted", "new VP of X", "job change signal", "people who just took the seat". Outputs new_in_role_line, a lowercase clause that completes "Saw <line>."

日本語の概要は準備中です。原文の説明を表示しています。

Finds a prospect company's own case-study or customer-stories page and pulls one named customer off it, so email 1 can open with "saw your work with Intercom". Triggers on "case study", "customer stories", "who are their clients", "saw your work with X", "name-drop one of their customers", "logos on their site". Outputs case_study_line, a short clause that finishes the sentence "Saw ...".

日本語の概要は準備中です。原文の説明を表示しています。

Decides which named technologies a company actually runs on its website, verified against the live site. Triggers on "find companies using Shopify", "they're on HubSpot", "tech stack targeting", "technographics", "who uses Klaviyo", "companies running WordPress". Outputs a per-domain verdict (tech_confirmed plus the verified stack and its evidence); the copy-ready clause is OFF by default and runs only when the operator asks for one.

日本語の概要は準備中です。原文の説明を表示しています。

The 3-bullet creative ideas email. Produces three per-company bullets that each sit in a slot the operator defined up front, so the model fills in the company detail and never invents a new idea. Triggers on "creative ideas campaign", "three ideas email", "I had a few ideas for you", "3 bullets", "use cases for their business", "what could they build with us". Outputs creative_idea_1, creative_idea_2, creative_idea_3 plus a rendered bullet block.

日本語の概要は準備中です。原文の説明を表示しています。

Resolve a company domain to its verified official social profile URLs (LinkedIn, X, Facebook, Instagram, YouTube, TikTok). Triggers on "find their LinkedIn", "get the company LinkedIn URL", "find their Instagram", "we need social handles for this list", "which companies have a TikTok", "social links for the TAM". Outputs one canonical profile URL per platform, or an empty string when the company genuinely has no account.

日本語の概要は準備中です。原文の説明を表示しています。

Triage playbook for when cold email deliverability breaks. Decision-tree guidance for "I landed in spam", "bounce rate spiked", "domain blacklisted", "inbox blocked in warmup", "reply rate dropped". Tells you what to check first, what to fix, and how long the fix takes. Pair with /email-deliverability-audit for diagnosis.

日本語の概要は準備中です。原文の説明を表示しています。

Produces a copy-ready sentence about a company's funding round, and the list-building filters that select companies which have ever raised or raised recently. Triggers on "raised a round", "recently funded", "companies that raised", "Series A list", "VC backed", "post funding outreach", "who just raised". Outputs funding_line, a COMPLETE sentence including the leading "Saw" and the trailing period, so an empty value renders as nothing at all.

日本語の概要は準備中です。原文の説明を表示しています。

Names 2 other right-fit people at the prospect's own company so an email can ask "is this you or them?" without ever naming the person being emailed. Triggers on "name two other people at the company", "who else works there", "should I be talking to someone else", "colleague name variable", "other prospects line", "wrong person CTA". Outputs other_prospects, a ready-to-drop phrase like "Jeff Barg or Rob Cook".

日本語の概要は準備中です。原文の説明を表示しています。

Turns the raw company-name string on a lead row into the short human form a person would say out loud, so it can be dropped into email copy. Triggers on "clean these company names", "company name variable", "strip the LLC and Inc", "the company names look robotic", "normalize company names for the campaign". Outputs company_clean, one short string per row.

日本語の概要は準備中です。原文の説明を表示しています。

Fetches the most recent usable LinkedIn post from a company page OR a person's profile and stores the post content itself, with an optional AI personalization line on top. Triggers on "what did they post about", "recent LinkedIn post", "social signal", "reference their content", "they posted about X", "what is this person posting", "engage with their content". Outputs social_post_text (the raw post) plus social_post_url and social_post_days_ago; social_post_line only when the operator asks for one.

日本語の概要は準備中です。原文の説明を表示しています。

Private label launch playbook — product selection, branding, supplier management, differentiation strategy

日本語の概要は準備中です。原文の説明を表示しています。

Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.

日本語の概要は準備中です。原文の説明を表示しています。

Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity. Use when designing new products, validating pricing for SaaS/B2B/B2C launches, choosing between subscription/usage/freemium models, fixing post-launch sales below plan, diagnosing failed launches as Feature Shock/Minivation/Hidden Gem/Undead, or when product teams say 'let's price it later'. Not for pure commodities or cost-plus regulated environments.

日本語の概要は準備中です。原文の説明を表示しています。

Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a message isn't landing. The six principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) diagnose and fix communication failures. Triggers include 'how do I make this memorable', 'my pitch isn't landing', 'people forget what we told them', 'how do I tell a better story', 'our training materials are boring', 'how do I present data compellingly', 'nobody remembers our message', 'how do I get people to care about this', 'my writing is too abstract'. NOT for channel selection (use Traction), not for brand messaging structure (use StoryBrand), not for positioning (use Obviously Awesome).

日本語の概要は準備中です。原文の説明を表示しています。

Applies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paid ads', 'how do we test traction channels', 'what channels work at our stage'. NOT for product development (use Lean Startup), not for positioning/messaging (use Obviously Awesome), not for pricing (use Monetizing Innovation), not for enterprise sales methodology (use SPIN Selling).

日本語の概要は準備中です。原文の説明を表示しています。

Startup diagnostic router. Use FIRST when a founder doesn't know where to start, has multiple overlapping problems, or asks a vague question like 'what's wrong with my startup', 'why aren't people buying', 'what should I focus on', 'where do I even begin', 'nothing is working'. Routes to the right framework from the 15 available skills — or tells you when no framework fits and you just need to go talk to people. This is the entry point. Use it before reaching for any specific skill.

日本語の概要は準備中です。原文の説明を表示しています。

Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).

日本語の概要は準備中です。原文の説明を表示しています。

April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.

日本語の概要は準備中です。原文の説明を表示しています。