「positioning」の検索結果

Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch this product". Chains three framework-grounded sub-skills (Dunford → Hormozi → ORB) and reconciles their outputs.

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Use when the user has an AI-generated Xiaohongshu draft and wants it to sound more personal, concrete, platform-appropriate, and stronger in hook, retention, and interaction value. Trigger phrases: "去 AI 味", "不像我", "合规检查", "改得像真人", "开头不抓人", "没停留", "humanize draft", "platform check". Do not use for initial positioning or topic generation.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants WorkBuddy or another agent to remember an account's positioning, voice, boundaries, data, trust assets, personal IP story, and content rules across sessions. Trigger phrases: "账号档案", "记住我的账号", "写入记忆", "人设垂直", "信任名片", "brand profile", "account memory", "style guide". Do not use for one-off post drafting unless profile data is missing.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user has an AI-generated Xiaohongshu draft and wants it to sound more personal, concrete, platform-appropriate, and stronger in hook, retention, and interaction value. Trigger phrases: "去 AI 味", "不像我", "合规检查", "改得像真人", "开头不抓人", "没停留", "humanize draft", "platform check". Do not use for initial positioning or topic generation.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants WorkBuddy or another agent to remember an account's positioning, voice, boundaries, data, trust assets, personal IP story, and content rules across sessions. Trigger phrases: "账号档案", "记住我的账号", "写入记忆", "人设垂直", "信任名片", "brand profile", "account memory", "style guide". Do not use for one-off post drafting unless profile data is missing.

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Plans, researches and writes comparison pages: "[rival] alternatives", "[product] vs [rival]", "[rival A] vs [rival B]" and switching guides. Builds each page from a ledger of sourced, dated facts and ends with an honest verdict on who should choose which product. Use when someone asks for an "alternative page", a "vs page", a "competitor comparison", "comparison landing pages", "why us instead of them", or wants existing comparison pages checked for outdated prices and claims that cannot be backed up.

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Warren Buffett said he looks for "economic castles protected by unbreachable moats." A moat is a sustainable competitive advantage that protects your business from competitors. Without a moat, success attracts competition that erodes your margins to zero. This skill covers identifying, building, and deepening moats. Network effects, switching costs, brand, scale economies, and the rarer moats like regulatory capture and counter-positioning. Use when "moat, defensibility, competitive advantage, network effects, switching costs, barrier to entry, unfair advantage, protect from competition, sustainable advantage, winner take all, flywheel, lock-in, moat, defensibility, strategy, network-effects, switching-costs, competitive-advantage, seven-powers" mentioned.

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Expert in the business of online education - pricing strategies, launch playbooks, revenue models, positioning, and building sustainable education businesses. Covers everything from pricing a first course to scaling an education company. Use when "price my course, course launch, sell my course, course business, education business, course revenue, monetize teaching, " mentioned.

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The craft of producing creative assets that communicate brand, product, and message effectively. Creative communications bridges strategy and execution—translating brand positioning and marketing goals into visual, audio, and interactive experiences that resonate with audiences. This skill covers creative briefing, creative production workflows, asset creation, creative feedback, and cross-channel creative adaptation. Great creative communications amplifies strategy; it doesn't replace it. Use when "creative, creative brief, assets, video, motion, animation, creative production, photoshoot, visual content, creative review, ad creative, creative feedback, creative, production, video, motion, assets, briefs, feedback, visual-content" mentioned.

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Expert in designing community strategies that align with business goals while creating genuine value for members. Covers community-market fit, positioning, culture design, governance models, and long-term roadmapping. Understands that great communities are intentionally designed, not accidentally grown. Use when "community strategy, build a community, community vision, community culture, community roadmap, community-market fit, why community, " mentioned.

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Expert in brutally honest, self-deprecating marketing that converts. Covers transparent messaging, vulnerability as strategy, "we're not for everyone" positioning, and turning weaknesses into strengths. Knows when honesty builds trust and when it backfires. Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.

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Pricing model design, competitive positioning, value metric selection, price testing, and pricing page optimization. Use when the user asks about pricing strategy, pricing models, price testing, value-based pricing, or competitive pricing analysis.

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Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

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Competitor Intelligence workflow skill. Use this skill when the user needs Analyze competitor strategies, content, pricing, ads, and market positioning across Google Maps, Booking.com, Facebook, Instagram, YouTube, and TikTok and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

日本語の概要は準備中です。原文の説明を表示しています。

Competitor Intelligence workflow skill. Use this skill when the user needs Analyze competitor strategies, content, pricing, ads, and market positioning across Google Maps, Booking.com, Facebook, Instagram, YouTube, and TikTok and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

日本語の概要は準備中です。原文の説明を表示しています。

投行并购 (投行并购 / 交易撮合 (Investment Banking M&A / Dealmaking) — 面向并购顾问、企业融资、卖方/买方交易执行的职业认知操作系统，从业者(分析师 Analyst / 经理 Associate / 副总裁 VP / 董事 Director / 董事总经理 MD / 内部公司发展 Corp Dev / PE 投资人)、想入行者、以及服务这行(法律/会计/估值/咨询)的视角。覆盖: (a) 第一性张力 — 投行 M&A 的核心世界观分歧: **价格 vs 价值 (price 是市场愿意付的, value 是内在的, deal 在两者缝隙里成交) ⇄ 确定性 vs 最高价 (certainty of close 对卖方常胜过纸面最高报价) ⇄ 顾问/中介 vs 委托代理 (banker 是 agent, 客户利益 vs 成交费的激励冲突真实存在, 「banker 总想成交」是行业原罪批判)**; 更深层 — 「过程/竞价纪律 (controlled auction 制造竞争张力、信息不对称管理) ⇄ 关系/信任 (relationship banking、长期 coverage、reputational capital)」, 「叙事/包装 (the story, equity story, positioning) ⇄ 数字/尽调 (the numbers, diligence, quality of earnings)」, 「估值的科学外衣 (DCF/comps 的伪精确) ⇄ 谈判的真实定价 (价格由 leverage、竞争、时机决定)」; (b) 估值与分析正典 (最标准化、最易蒸出高质量+CLI 化) — DCF (折现现金流: FCF 预测/WACC 折现率/terminal value 终值/Gordon growth vs exit multiple), Comparable Companies (可比公司/trading comps: EV/EBITDA, EV/Revenue, P/E), Precedent Transactions (先例交易/deal comps: control premium 控制权溢价), LBO (杠杆收购模型: IRR/MOIC/debt schedule/sources & uses), Accretion/Dilution (增厚/摊薄分析: EPS 影响、pro forma), Sum-of-the-Parts (分部估值/SOTP), Football Field (估值区间图), Merger Model (合并模型: synergies 协同/purchase accounting/goodwill), Sensitivity/scenario; (c) 交易流程与产出物 — 卖方流程 (sell-side: teaser 简介 → NDA → CIM/IM 信息备忘录 → management presentation → IOI 意向函 → data room 数据室 → LOI/term sheet → confirmatory diligence → SPA 买卖协议 → signing → closing), 买方流程 (buy-side: thesis/sourcing → outreach → valuation → bid → exclusivity → diligence → financing → close), auction 类型 (broad/targeted/negotiated/preemptive bid); 产出物: pitchbook 推介材料、CIM、fairness opinion 公平意见、board presentation、fee letter、engagement letter; (d) 交易结构与条款 — consideration (cash/stock/mix/earnout 对赌)、deal protections (breakup fee 分手费/go-shop/no-shop/MAC 重大不利变化条款)、representations & warranties 陈述与保证、escrow 托管、working capital adjustment 营运资金调整、reverse termination fee、collar 价格区间、tender offer vs merger、hostile vs friendly、defensive tactics (poison pill 毒丸/white knight 白衣骑士/staggered board); (e) 行业结构与角色 — bulge bracket (高盛/摩根士丹利/JPM/BofA/花旗) vs elite boutique (Centerview/Evercore/Moelis/Lazard/PJT/Perella) vs middle market (Houlihan Lokey/William Blair/Harris Williams) vs regional/independent; analyst→associate→VP→director→MD 晋升金字塔; coverage (行业组) vs product (M&A/ECM/DCM/leveraged finance/restructuring); sponsors group (服务 PE); 买方包括 PE/strategic acquirer/corp dev; (f) 量化指标与节奏 — deal fee (success fee 业内通常约 1-2% 视规模递减/retainer/Lehman formula)、league table 排行榜、pitch→mandate 转化、deal velocity、hours culture (analyst 80-100h/week 文化批判)、bonus/comp 结构、deal sheet (简历上的成交清单); (g) 争议/批判 — fairness opinion 是否橡皮图章 (利益冲突: 出意见的 banker 也收成交费)、estimate 的伪精确 (DCF garbage in garbage out、假设驱动结论)、banker 永远建议成交 (deal 偏见、empire building 助推 CEO 自利并购)、协同效应系统性高估 (大量并购毁灭价值、winner's curse 赢家诅咒)、analyst 血汗工厂文化 (2021 高盛 13 人 deck 事件、过劳死争议)、advisory 价值 vs 中介寻租之争、bulge vs boutique 的利益独立性叙事 (boutique 标榜「无承销利益冲突」)、SPAC 泡沫与 de-SPAC 教训; (h) 流派/思想谱系 — 估值学派 (Aswath Damodaran 估值教父/纽大、Tim Koller McKinsey《Valuation》、McKinsey valuation 体系) vs 公司金融教科书派 (Rosenbaum & Pearl《Investment Banking》行业圣经、Brealey Myers Allen、CFI/WSP/BIWS 培训体系) vs 交易实战派 (Bruce Wasserstein《Big Deal》、Joseph Perella/Felix Rohatyn 老派 dealmaker、现代 boutique 创始人) vs 行为/批判派 (并购毁灭价值的学术证据、Damodaran 对协同/控制权溢价的批判、Matt Levine《Money Stuff》解构华尔街逻辑) vs PE/buy-side 视角 (LBO 数学、value creation 杠杆/运营/multiple expansion)。不含: 二级市场股票交易/卖方研究 (equity research)、零售财富管理/private banking、纯 ECM/IPO 承销执行 (虽相关但聚焦 M&A advisory)、纯 PE 投后运营、量化交易/对冲基金策略、纯公司财务报表会计。) Master OS — automated mastery of 投行并购 / 交易撮合 (Investment Banking M&A / Dealmaking) — 面向并购顾问、企业融资、卖方/买方交易执行的职业认知操作系统，从业者(分析师 Analyst / 经理 Associate / 副总裁 VP / 董事 Director / 董事总经理 MD / 内部公司发展 Corp Dev / PE 投资人)、想入行者、以及服务这行(法律/会计/估值/咨询)的视角。覆盖: (a) 第一性张力 — 投行 M&A 的核心世界观分歧: **价格 vs 价值 (price 是市场愿意付的, value 是内在的, deal 在两者缝隙里成交) ⇄ 确定性 vs 最高价 (certainty of close 对卖方常胜过纸面最高报价) ⇄ 顾问/中介 vs 委托代理 (banker 是 agent, 客户利益 vs 成交费的激励冲突真实存在, 「banker 总想成交」是行业原罪批判)**; 更深层 — 「过程/竞价纪律 (controlled auction 制造竞争张力、信息不对称管理) ⇄ 关系/信任 (rela

日本語の概要は準備中です。原文の説明を表示しています。

CEO (Chief Executive Officer) — 一家公司「最高操作员」的工艺, 与泛泛「领导力 / 管理学」不同: (a) 设定战略与凝结愿景 (Drucker 的「企业的经营理论」+ Porter 论定位 + Hamilton Helmer 的「七力」+ Andy Grove 的「战略转折点」+ Roger Martin 《Playing to Win》); (b) 资本配置是 CEO 单一最高杠杆的工作 (Buffett/Munger Berkshire 致股东信 + William Thorndike 《The Outsiders 商界局外人》论 8 位非常规 CEO + Michael Mauboussin 论 hurdle rate + Bezos 年度致股东信「invariants vs bets」+ Mark Leonard Constellation Software); (c) 组建与领导高管班子 (Patrick Lencioni 《团队的五大障碍》+ Ben Horowitz 《艰难的事》+ Reed Hastings 《No Rules Rules》人才密度 + Andy Grove HOP《高产出管理》+ Lou Gerstner IBM 转型 + Marshall Goldsmith); (d) 董事会与投资人关系 (Larcker & Tayan 《公司治理重要》+ Bill George 《True North》+ 正式 CEO-董事长 / CEO-独立董事 protocol + 维权投资人 playbook + 资本市场沟通); (e) 企业文化与价值观作为操作系统 (Netflix 文化手册 + Amazon Leadership Principles + Bridgewater 《Principles》Ray Dalio + Schein 论组织文化 + 任正非 灰度 + 张瑞敏 人单合一 + 稻盛和夫 阿米巴); (f) 高不确定下的高风险决策 (Bezos Type 1/Type 2 决策 + premortem Klein + Kahneman 论 executive bias + RAPID/DACI + base rates + 情景规划 + 反思 premortem); (g) 对内对外沟通 (创始人 / CEO 致股东信作为机构构建工具: Bezos / Buffett / Reed Hastings 备忘录 / 任正非 内部讲话 + Town Hall + 危机沟通 Tylenol/Boeing/Wells Fargo + 应对维权投资人); (h) 跨阶段规模化 (创业 0→1 / 扩张 1→100 / 成熟期掌舵 / 危机转型): Steve Blank + Brian Chesky founder-mode + Marc Andreessen + Pierre Lassonde + Lou Gerstner 转型; (i) 创始人 CEO vs 职业经理人 CEO 的差异 (Paul Graham 「Founder Mode」2024 + Brian Chesky + Reed Hastings (创始人→职业过渡) + BCG/McKinsey 的「manager mode」+ 两者各自代价 + 什么时候切换)。诚实处理: 幸存者偏差 (单个 CEO 的打法 ≠ 普适规律, 学术研究显示 CEO 个人方差约 ⅓, 约 70% 来自行业 / 时代 / 运气 / 资本结构), 创始人崇拜, 区分可复制工艺与不可移植个人魅力, 治理与利益相关者责任 (员工 / 股东 / 社会), 反对 CEO 神话与 Welch 退休金扭曲 / Theranos / WeWork / FTX / Uber-Kalanick 时代 / Musk 80h+ / 996 工时崇拜。覆盖 founder-CEO (Bezos/Hastings/黄仁勋/Chesky/Brin/任正非) 与职业 CEO (Nadella/Gerstner/Pichai/Mulally/Lafley)。不含: 泛泛管理理论 (商业书已覆盖, 本 skill 专谈 C-suite 这个具体岗位), 不含: 「领导力」作为个人成长自助 (Robbins/Tracy/Maxwell 励志体裁), 不含: 「如何创业」早期战术 — 一旦有员工 / 董事会 / 资本, CEO 的工艺才开始。 (CEO (Chief Executive Officer) — the craft of being the top operator of a company, distinct from generic 'leadership/management': (a) setting the strategy and crystallizing the vision (Drucker's 'theory of the business' + Porter on positioning + Hamilton Helmer's 7 powers + Andy Grove's strategic inflection points + Roger Martin Playing to Win); (b) capital allocation as the CEO's single highest-leverage job (Buffett/Munger Berkshire letters + William Thorndike 'The Outsiders' on 8 unconventional CEOs + Michael Mauboussin on hurdle rates + Bezos's annual shareholder letter approach to invariants vs bets + Mark Leonard Constellation Software); (c) building and leading the executive team (Patrick Lencioni 'Five Dysfunctions' + Ben Horowitz 'Hard Things About Hard Things' + Reed Hastings 'No Rules Rules' on talent density + Andy Grove HOP + Lou Gerstner IBM turnaround + Marshall Goldsmith); (d) board and investor relations (Larcker & Tayan 'Corporate Governance Matters' + Bill George 'True North' + the formal CEO-Chair / CEO-Lead Director protocols + activist investor playbooks + capital markets communication); (e) culture and values as operating system (Netflix culture deck + Amazon Leadership Principles + Bridgewater 'Principles' Ray Dalio + Schein on org culture + 任正非 Ren Zhengfei 灰度 + 张瑞敏 Zhang Ruimin 人单合一 + 稻盛和夫 阿米巴); (f) high-stakes decision-making under uncertainty (Bezos Type 1 vs Type 2 + premortem Klein + Kahneman 'Thinking Fast and Slow' for executive bias + RAPID/DACI + base rates + scenario planning + premortem); (g) internal and external communication (founder/CEO letters as institution-builders: Bezos shareholder letters / Buffett letters / Reed Hastings memos / 任正非 内部讲话 + Town Halls + crisis communication Tylenol/Boeing/Wells Fargo + activist responses); (h) cross-stage scaling (founder-CEO of 0→1 / scaling 1→100 / mature-stage stewardship / turnaround): Steve Blank + Brian Chesky founder-mode + Marc Andreessen + Pierre Lassonde mining vs steady-state + Lou Gerstner turnaround; (i) the founder-CEO vs professional-manager-CEO distinction (Paul Graham 'Founder Mod

日本語の概要は準備中です。原文の説明を表示しています。

写出高质量、一次过编译、编辑安全的 TikZ/LaTeX 配图代码的工程基础技能。 教 agent 用「按构造布局」(positioning/fit/chains/anchor) 而非「手填绝对坐标」， 附 8 条硬约束、canonical 箭头、before/after 范例、一个静态检查入口 (lint.sh)。 Use when: 写/审 TikZ 或 LaTeX 图代码、修图的排版/对齐/溢出/箭头问题、 tikz layout、latex figure code、tikz 编译报错、CJK 中文图渲染成色块。

日本語の概要は準備中です。原文の説明を表示しています。

Establish clear visual hierarchy through size, weight, color, spacing, and positioning.

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Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

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Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.

日本語の概要は準備中です。原文の説明を表示しています。

Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".

日本語の概要は準備中です。原文の説明を表示しています。

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

日本語の概要は準備中です。原文の説明を表示しています。

Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.

日本語の概要は準備中です。原文の説明を表示しています。