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Map who is winning an SEO market with measured data — recurring SERP domains, organic footprints, winning content themes, backlink authority, and the gaps worth attacking. Use this skill for market-level questions ("who ranks for X", "how competitive is this space", "where are the SEO openings") before committing to keyword targets or content themes. For one named competitor, use openseo-competitor-analysis instead. Triggers: "competitive landscape seo", "who ranks for", "seo market map", "how competitive is", "serp competitors".

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Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand names, capture competitor search traffic, create a compare page, or build a competitive content hub. Even if they just say 'how do we compete with X' or 'we need to show up when people search for [competitor]', this skill applies. Owns the individual alternatives / vs / comparison page. For a batch roadmap of many pages with a phase tracker, see /seo-machine. For programmatic SEO and templated content at scale, see /seo-content.

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Generate enriched ICP-based lead lists with Exa Agent, including structured scoring and CSV output. Use when generating leads, building prospect lists, finding companies to sell to, outbound research, or ICP-based company discovery. Triggers on leads, lead gen, prospect list, find companies, ICP, outbound list. Distinct from lead-magnet (content asset that captures emails).

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Trigger when: (1) User mentions "manim" or "Manim Community" or "ManimCE", (2) Code contains `from manim import *`, (3) User runs `manim` CLI commands, (4) Working with Scene, MathTex, Create(), or ManimCE-specific classes. Best practices for Manim Community Edition - the community-maintained Python animation engine. Covers Scene structure, animations, LaTeX/MathTex, 3D with ThreeDScene, camera control, styling, and CLI usage. NOT for ManimGL/3b1b version (which uses `manimlib` imports and `manimgl` CLI).

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Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.

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Trigger when: (1) User mentions "manimgl" or "ManimGL" or "3b1b manim", (2) Code contains `from manimlib import *`, (3) User runs `manimgl` CLI commands, (4) Working with InteractiveScene, self.frame, self.embed(), ShowCreation(), or ManimGL-specific patterns. Best practices for ManimGL (Grant Sanderson's 3Blue1Brown version) - OpenGL-based animation engine with interactive development. Covers InteractiveScene, Tex with t2c, camera frame control, interactive mode (-se flag), 3D rendering, and checkpoint_paste() workflow. NOT for Manim Community Edition (which uses `manim` imports and `manim` CLI).

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First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /cmo's foundation flow which spawns 3 research agents in parallel. The user never has to type /mktg-setup directly — /cmo auto-routes here on first run.

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Structured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches and recommends the best path forward with a specific next-skill handoff. Even vague frustration like 'nobody knows about my product' or 'how do I get users' should trigger this when no specific channel or tactic is mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.

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When the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use when the user mentions 'launch plan', 'go to market', 'GTM', 'Product Hunt', 'beta launch', 'how do I launch', 'pre-launch', 'launch checklist', 'distribution plan', 'release strategy', 'feature announcement', or is about to ship something and needs a distribution plan. Even vague requests like 'I'm almost done building, what now?' or 'how do I get users?' should trigger this skill. Make sure to use this whenever someone is planning ANY kind of product or feature release, even if they don't say 'launch' explicitly — if they're thinking about getting something in front of users, this is the skill. This is the STRATEGIC planner — for operational platform submissions and directory launches, see /startup-launcher instead.

日本語の概要は準備中です。原文の説明を表示しています。

Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.

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Build applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.

日本語の概要は準備中です。原文の説明を表示しています。

Design, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content, or set up on Substack, Beehiiv, Ghost, or ConvertKit. Triggers on 'newsletter', 'editorial', 'weekly email', 'subscriber growth', 'newsletter template', 'email digest', 'Substack', 'Beehiiv', 'newsletter strategy', 'newsletter issue', 'recurring email', or 'email content'. Even if they just say 'I want to email my audience regularly' or 'start a weekly email', this is the skill. Covers curated, editorial, and hybrid formats with referral programs, platform guidance, and engagement metrics.

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Trigger when: (1) User wants to create an educational/explainer video, (2) User has a vague concept they want visualized, (3) User mentions "3b1b style" or "explain like 3Blue1Brown", (4) User wants to plan a Manim video or animation sequence, (5) User asks to "compose" or "plan" a math/science visualization. Transforms vague video ideas into detailed scene-by-scene plans (scenes.md). Conducts research, asks clarifying questions about audience/scope/focus, and outputs comprehensive scene specifications ready for implementation with ManimCE or ManimGL. Use this BEFORE writing any Manim code. This skill plans the video; use manimce-best-practices or manimgl-best-practices for implementation.

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Generate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, social graphics, product photography, storyboards, or marketing visuals of any kind. Even if they just say 'I need images for my campaign' or 'make something visual', this is the skill. Owns thumbnail and banner briefs plus the creative direction. Includes platform-specific dimensions, AI anti-slop techniques, and Remotion composition templates. For rendering the actual image file, see /image-gen; for AI-generated marketing/brand videos, see /higgsfield-generate; for stitching slides into an MP4, see /video-content.

日本語の概要は準備中です。原文の説明を表示しています。

Ongoing link-building campaigns that raise domain authority and expand a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'off-page SEO', 'link building', 'directory link building', 'backlink campaign', 'listicle placements', 'guest posts', 'outreach targets', 'get listed in listicles', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with `mktg-backlink-prospector` agent for parallel research. For a launch-day push (submit to directories, Product Hunt, BetaList), see /startup-launcher. For measured backlink data — referring domains, backlink counts, rank tracking — see /openseo. Distinct from `seo-machine` (on-page programmatic) and `seo-audit` (technical diagnostic). The off-page half of the SEO operation.

日本語の概要は準備中です。原文の説明を表示しています。

Read tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTG_X_AUTH_TOKEN and MKTG_X_CT0 env vars. Do NOT firecrawl x.com URLs — Twitter serves a degraded logged-out page and firecrawl will return the login wall. mktg-x is the only path for auth-walled X content.

日本語の概要は準備中です。原文の説明を表示しています。

Friendly SEO coach mode for the mktg + OpenSEO stack. Use this skill when the user is new to SEO, unsure which SEO workflow to run, asks "what does OpenSEO do", wants strategy explained in plain language, or needs help choosing between keyword research, clustering, competitive analysis, and link prospecting. Triggers: "seo coach", "new to seo", "explain openseo", "what seo should i do", "seo strategy help".

日本語の概要は準備中です。原文の説明を表示しています。

Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.

日本語の概要は準備中です。原文の説明を表示しています。

Research companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand competitive file methodology) - this skill is the Exa research engine those foundation skills should call.

日本語の概要は準備中です。原文の説明を表示しています。

Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset needs to be more persuasive. Also use when someone says 'make this more convincing', 'add urgency', 'psychological triggers', 'persuasion framework', 'behavioral psychology', 'conversion optimization', 'nudge', 'influence tactics', or 'why isn't this converting'. Make sure to use this whenever ANY marketing copy needs to be more persuasive, even if the user just says 'this feels weak' or 'how do I get more signups', psychology principles likely apply.

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Record product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview video, or wants to show their product in action. Even if they just say 'show what it does', 'make a video of the app', 'I need a demo for my landing page', or 'record the app' — this is the skill. If someone has a working product and needs marketing assets that show it off, start here. Owns screen-recorded product demos and walkthroughs. For an AI-generated marketing or brand video with no real product footage, see /higgsfield-generate; for Remotion code and `remotion render` issues, see /remotion-best-practices; for stitching existing slides into an MP4, see /video-content.

日本語の概要は準備中です。原文の説明を表示しています。

Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool', 'SEO tool', 'growth hack', 'build something to attract users', or wants to attract users through utility rather than content. Also use when someone asks 'how do I get more signups', 'what should I build for marketing', or 'content marketing alternative' — a free tool is often the best answer. Includes search volume validation, UX flow templates, and conversion hook design.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create an ad", "make a UGC video", "marketing video", "brand video", "TV spot", "import product from URL", "create avatar for ad", "Seedance", "Kling", "Veo", "Soul gen", "Nano Banana", "Marketing Studio". Chain with higgsfield-soul-id when user wants a reusable face identity. Owns AI-generated "marketing video" / "brand video" / ad creative. NOT for: training a Soul Character (use higgsfield-soul-id), product photoshoots with mode-specific enhancer (use higgsfield-product-photoshoot), text/TTS, screen-recorded product demos (use marketing-demo), slides-to-MP4 assembly (use video-content), Remotion code (use remotion-best-practices). Requires Higgsfield CLI installed and authed.

日本語の概要は準備中です。原文の説明を表示しています。