「briefing」の検索結果

Use when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules, and a post-project vendor scorecard. Trigger on 'brief an agency', 'hire a freelancer', 'scope of work', 'the agency is not delivering', 'onboard a new vendor', 'we keep paying for work we have to redo'. Also use when the user is about to sign a supplier with nothing written down. Not for — briefing an internal team member, see `64-team-brief-global`; the campaign brief itself, see `02-campaign-brief-global`; the asset list the vendor produces, see `41-campaign-asset-list-global`.

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Proactive intelligence pulse — scans user's memory files (USER.md, SOUL.md) to identify current interests, investments, projects, and concerns, then performs targeted web searches to find noteworthy updates. Returns a concise briefing if something deserves attention, or `[SKIPPED]` if nothing warrants interruption. Use this skill when the system needs to check if there's anything worth proactively notifying the user about — like a scheduled heartbeat check, a "what's new" sweep, or when the user asks "anything I should know?", "what did I miss?", or "any updates?". Also triggers on requests like "check my interests", "scan for news", "morning briefing", or "pulse check".

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Prepare structured briefings for meetings with legal relevance and track resulting action items. Use when preparing for contract negotiations, board meetings, compliance reviews, or any meeting where legal context, background research, or action tracking is needed.

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Generate a polished one-page PowerPoint slide summarizing key takeaways from recent funding rounds and notable capital markets activity across a user's watched sectors or companies. Use this skill when the user asks for a deal flow summary, weekly recap, funding digest, transaction roundup, or capital markets briefing. Triggers on: 'deal flow digest', 'weekly funding recap', 'deal roundup', 'transaction summary this week', 'what happened in [sector] this week', 'capital markets update', or any request to compile recent funding activity into a briefing slide. Produces a professional single-slide PPTX with key takeaways, valuation data, and Capital IQ deal links.

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产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Returns the universal governance spec for swarm team runs — hard rules, briefing templates, gate presentation contract, launch mechanics, and pulse setup. The canonical source: invoked by launch.md at Step 1 and by user-authored shortcut commands that cannot read launch.md directly. Per-gate constants live in swarm:gate-presentation.

日本語の概要は準備中です。原文の説明を表示しています。

Route new policy briefing, policy update, regulatory update deck, regulatory change deck, compliance change summary, legal update deck, or legal/product policy presentation requests here before generic AIPPT. Use this whenever the user wants a new policy interpretation deck with timelines, impacts, risks, and recommended actions. Do not use this scene pack for email memos, FAQ-only outputs, compliance copy polishing, or non-deck legal writing.

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Generate a topic-focused briefing in HTML from public news sources. Use when user asks for a briefing / observation / digest / 简报 / 观察 on any subject — region (Middle East, ASEAN, India), industry (semiconductors, EV supply chain, AI), policy issue (AI regulation, critical minerals, cross-border payments), institution (Fed, ECB, IMF), or theme. Output is a single self-contained HTML file with blue-color "TOPIC BRIEF" branding, optimized for both browser viewing and direct copy-paste into 微信公众号 / WeChat Official Account editor. Walks through 5 steps with one user confirmation midway. Do NOT use this skill for short summaries (<1000 字), single-piece news commentary, or already-defined report templates.

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Specialized research and analysis prompt methodology for Claude. Provides 11 tested approaches (3 identity, 4 reasoning, 4 output) for data analysis, policy research, systematic evidence review, investigative research, and research-specific deliverables. Use when building prompts for quantitative data interpretation, evidence-based policy recommendations, literature reviews, causal analysis, hypothesis-driven investigation, or briefing documents. Trigger on: "prompt for data analysis," "research prompt," "policy brief prompt," "literature review prompt," "prompt for investigating," "systematic review prompt," "build a prompt for evidence synthesis," "causal analysis prompt," "briefing document prompt." Also use when user describes a research or analytical task and needs a structured Claude prompt for it. Do NOT use for evaluating existing prompts (use rootnode-prompt-validation if available) or auditing Claude Projects (use rootnode-project-audit if available).

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Cross-tool weekly intelligence briefing that pulls from your calendar, email, Slack, and tasks to produce a comprehensive pulse on what happened and what is coming. Useful for reviewing your week, during end-of-week wrap-ups, for preparing Monday priorities, and when catching up after time away. Use when the user says "weekly pulse", "weekly briefing", "week summary", "what happened this week", "weekly review", or "business pulse".

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Develops comprehensive threat actor profiles for APT groups, criminal organizations, and hacktivist collectives by aggregating TTP documentation, historical campaign data, tooling fingerprints, and attribution indicators from multiple intelligence sources. Use when briefing executives on sector-specific threats, updating threat model assumptions, or prioritizing defensive controls against specific adversaries. Activates for requests involving MITRE ATT&CK Groups, Mandiant APT profiles, CrowdStrike adversary naming, or sector-specific threat briefings.

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Generates structured cyber threat intelligence reports at strategic, operational, and tactical levels tailored to specific audiences including executives, security operations teams, and technical analysts. Use when producing finished intelligence products from raw collection data, creating sector threat briefings, or delivering post-incident intelligence assessments. Activates for requests involving CTI report writing, threat briefings, intelligence products, finished intelligence, or executive security reporting.

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Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry, newsjacking, rapid response, should we comment on this news story, expert commentary, reactive comment, source request, Qwoted, is this newsworthy.

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Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a customer referral program (who may accept the reward, how the introduction is made), designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for an early-stage startup where the founder is still doing the selling — running founder-led sales, setting up a design-partner program, judging whether you have product-market fit, deciding what not to do yet, deciding when to hire the first AE or first marketer, and moving upmarket to larger buyers. Also use it when your company has just acquired another (or is about to), to plan the marketing integration: what you may and may not do between signing and close, the first letter to the acquired customers, whether to keep, endorse, fold in or retire the acquired brand, merging the two marketing databases without mailing people who opted out, when to start cross-selling, and announcing a product sunset. Also use it to design a demand-generation campaign and the channel plan it runs on: one campaign with one job, the offer for buyers who are and are not in market, what each channel is for, the kill and scale rules set before launch, the follow-up sales agrees to, the yearly calendar of always-on programs and tentpole campaigns, and which channels to keep, test or stop. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: founder-led sales, founder-led GTM, design partners, design partner agreement, first customers, first 10 customers, do we have product-market fit, PMF, Sean Ellis test, very disappointed survey, pre-seed, seed stage, when to hire our first AE, first sales hire, first marketing hire, moving upmarket, going upmarket, enterprise readiness, first enterprise deal, what do enterprise buyers need before they sign, positioning, product launch, beta program, early access program, design partners, private preview, public preview, general availability, GA launch, when can we call it GA, can sales sell a beta feature, selling the roadmap, launch tier, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, ideal customer profile, ICP, what is our real ICP, who actually buys from us, refresh our ICP from closed-won deals, ICP refresh before planning, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget. Also triggers on public-sector marketing: sell to government, government marketing, public sector go-to-market, federal marketing, state and local government, SLED, FedRAMP, FedRAMP marketing claims, can we say FedRAMP ready, GovRAMP, StateRAMP, VPAT, accessibility confor

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Build a morning briefing ritual with Muse: overnight priorities, today's calendar, weather-aware planning, and top 3 focus items as a concise chat summary.

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Generate contextual briefings for legal work. Supports three modes — daily brief (morning summary of legal-relevant items), topic brief (research synthesis on a specific legal question), and incident brief (rapid briefing for developing situations like data breaches or regulatory inquiries).

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Build structured communication templates for malware incidents including stakeholder notifications, executive briefings, technical advisories, and regulatory disclosures with severity-based escalation procedures.

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Extrem kurzes, substantielles Ausgabe-FORMAT fuer EINE Entscheidung oder Entscheidungsgruppe, wenn die dahinterstehende Analyse bereits existiert (im Chat entstanden, aus `decide`, aus `decision-briefing`, aus einem Ticket oder Dokument): Kontext in 2-3 Zeilen, Pro/Contra je Option als Stichpunkte im paveman/caveman-reduzierten Stil, Talking Points, eine begruendete Empfehlung, und ein Pfad/Link zur Vollanalyse zum Komplett-Nachlesen. Nutze diesen Skill bei "gib mir das kurz mit Pro Contra und Empfehlung", "executive summary zur Entscheidung", "kurzkontext zu <Thema>", "fass die Entscheidung X in einer Kurzform zusammen", /decision-shot, oder wenn ein Ergebnis an jemanden weitergereicht werden soll, der nur die Essenz braucht, nicht die volle Herleitung. NICHT nutzen, um viele offene Entscheidungen zu SAMMELN und per Buchstabe abzufragen -- das macht decision-briefing; NICHT nutzen, um eine Entscheidung erst zu ANALYSIEREN -- das macht decide. decision-shot setzt eine fertige Analyse voraus und komprimiert nur deren Praesentation.

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Verdichtet gebündelte offene Entscheidungen zu EINEM zusammenhängenden, prosa-basierten Gesamtkonzept auf Basis aller empfohlenen Varianten. Zeigt, wie die Teilsysteme nach der Umsetzung konkret ineinandergreifen, statt den Nutzer durch Dutzende isolierte Einzelfragen zu zwingen. Der Nutzer nimmt das Bild als Ganzes ab oder gibt zielgerichtete Korrekturen, die automatisch in Einzelentscheidungen übersetzt und über decision-briefing Phase 4 ins Register zurückgeschrieben werden. Nutze diesen Skill bei "wie sieht das Ganze aus wenn wir allem zustimmen", "zeichne mir das Gesamtbild", "Gesamtkonzept der Entscheidungen", "decision draw", /decision-draw, "wie greifen die Systeme zusammen". NICHT nutzen, wenn Alternativen pro Einzelpunkt diskutiert werden sollen -- das macht decision-briefing; NICHT für den Abhängigkeitsgraphen -- das macht decision-path; NICHT für strukturierte Einzelblöcke mit Optionen und Pro/Contra (auch bei eng zusammengehörigen Gruppen) -- das macht decision-shot; NICHT zur Herleitung einer einzelnen Entscheidung -- das macht decide.

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Answers an employee's or manager's HR policy question strictly from the policy documents the user supplies or the agent can reach as knowledge: a DRAFT answer that quotes the governing clause with its document, version and clause reference, lists the conditions and exceptions the text states, returns UNKNOWN where the documents are silent and names the role to ask. Never invents a rule, fills a gap from general practice or decides an individual's case. Use when the user asks to check a policy, for example "what does the policy say about", "am I entitled to", "how many days of leave do I get", "what is the process for requesting", "does the handbook allow" or "which clause covers". Do not use for comparing two policy versions or briefing a change, use policy-change-briefing instead. Drafts for human review; never approves, authorises or signs off.

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Compares a changed HR policy with the version it replaces and drafts a clause-by-clause change log, a plain-language DRAFT employee briefing, a manager FAQ answered only from the policy text with clause references, and a list of open questions the people team must settle before release. Use when the user asks to explain, announce, summarise or brief a policy change, a new policy version or an updated handbook section, or says "what changed in the leave policy", "brief managers on the new handbook section" or "compare the old and new versions of this policy". Do not use for a single announcement with no version comparison, use announcement-drafter instead; for an FAQ from documents that are not a policy change, use faq-builder; for contract clauses, use clause-comparison-table. Drafts for human review; never approves, authorises or signs off.

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Builds a DRAFT board paper skeleton from the sponsor's inputs: purpose, recommendation as the sponsor states it, options including do nothing, risks, financials exactly as provided, authority to decide and the decision sought, with every claim tagged evidenced, asserted or UNKNOWN so the sponsor sees what still needs support. Use when the user asks to "draft a board paper", "structure the committee paper", "prepare the decision paper for the investment committee", "skeleton the board memo" or "what goes in the paper for the audit committee". Do not use for a pre-read or briefing pack with no resolution sought, use executive-briefing-pack instead; to record a decision already taken in a discussion, use decision-memo-builder. Drafts for human review; never approves, authorises or signs off.

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Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: positioning, product launch, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget.

日本語の概要は準備中です。原文の説明を表示しています。

Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry.

日本語の概要は準備中です。原文の説明を表示しています。