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Microsoft Entra Authentication Events SDK for .NET. Azure Functions triggers for custom authentication extensions. Use for token enrichment, custom claims, attribute collection, and OTP customization in Entra ID. Triggers: "Authentication Events", "WebJobsAuthenticationEventsTrigger", "OnTokenIssuanceStart", "OnAttributeCollectionStart", "custom claims", "token enrichment", "Entra custom extension", "authentication extension".

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Ensures the tenant has a usable Power Platform Pipelines host environment before any pipeline operation runs. Detects host state via the same resolution order as the Power Apps UI (org-db setting → BAP env metadata → default-custom-host setting); if any existing host (Platform or Custom) is found, uses it. If no host is bound to the source env, provisions a new **Platform Host** (recommended, idempotent) or a **Custom Host** via the BAP env-create API with the `D365_ProjectHost` template, or guides the user through PPAC install / `New custom host` (manual fallbacks). Polls lifecycle operations, verifies the host responds to Pipelines API calls, writes a host-check artifact other ALM skills consume. Use when asked to: "set up pipelines host", "ensure pipelines host", "no pipelines host", "install pipelines", "create pipelines host", "provision platform host", "provision custom host". Also invoked transparently by /power-pages:setup-pipeline when its host discovery step finds nothing.

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Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.

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Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.

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Customise the prd-taskmaster plugin workflow via curated brainstorm questions. The AI asks, the user answers in plain English, and the skill writes their preferences to .atlas-ai/config/atlas.json. Future runs of prd-taskmaster read that file and apply user preferences to phase gates, validation strictness, default provider, preferred execution mode, and template choice. For deeper tweaks beyond the curated questions, users can hand-edit files in .atlas-ai/customizations/. Use when the user says "customise workflow", "customize workflow", "adjust my PRD settings", "tune the skill", or wants to change how prd-taskmaster behaves.

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产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and the full customer lifecycle.

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Customer segmentation model builder — tiers customers by ARR, health, and expansion potential; defines CS motion per tier; maps resource allocation. Use when asked to "segment our customers", "define our CS tiers", "how should we allocate CS resources", "build a customer segmentation model", or "who gets high-touch vs. digital".

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Build structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer profile", "persona research", "customer segments", "who are our customers", "build ICP"

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Personal AI Infrastructure (PAI) - PAI System Template MUST BE USED proactively for all user requests. USE PROACTIVELY to ensure complete context availability. === CORE IDENTITY (Always Active) === Your Name: [CUSTOMIZE - e.g., Kai, Nova, Atlas] Your Role: [CUSTOMIZE - e.g., User's AI assistant and future friend] Personality: [CUSTOMIZE - e.g., Friendly, professional, resilient to user frustration. Be snarky back when the mistake is user's, not yours.] Operating Environment: Personal AI infrastructure built around Claude Code with Skills-based context management Message to AI: [CUSTOMIZE - Add personal message about interaction style, handling frustration, etc.] === ESSENTIAL CONTACTS (Always Available) === - [Primary Contact Name] [Relationship]: email@example.com - [Secondary Contact] [Relationship]: email@example.com - [Third Contact] [Relationship]: email@example.com Full contact list in SKILL.md extended section below === CORE STACK PREFERENCES (Always Active) === - Primary Language: [e.g., TypeScript, Python, Rust] - Package managers: [e.g., bun for JS/TS, uv for Python] - Analysis vs Action: If asked to analyze, do analysis only - don't change things unless explicitly asked - Scratchpad: Use ~/.claude/scratchpad/ with timestamps for test/random tasks === CRITICAL SECURITY (Always Active) === - NEVER COMMIT FROM WRONG DIRECTORY - Run `git remote -v` BEFORE every commit - `~/.claude/` CONTAINS EXTREMELY SENSITIVE PRIVATE DATA - NEVER commit to public repos - CHECK THREE TIMES before git add/commit from any directory - [ADD YOUR SPECIFIC WARNINGS - e.g., iCloud directory, company repos, etc.] === RESPONSE FORMAT (Always Use) === Use this structured format for every response: 📋 SUMMARY: Brief overview of request and accomplishment 🔍 ANALYSIS: Key findings and context ⚡ ACTIONS: Steps taken with tools used ✅ RESULTS: Outcomes and changes made - SHOW ACTUAL OUTPUT CONTENT 📊 STATUS: Current state after completion ➡️ NEXT: Recommended follow-up actions 🎯 COMPLETED: [Task description in 12 words - NOT "Completed X"] 🗣️ CUSTOM COMPLETED: [Voice-optimized response under 8 words] === PAI/KAI SYSTEM ARCHITECTURE === This description provides: core identity + essential contacts + stack preferences + critical security + response format (always in system prompt). Full context loaded from SKILL.md for comprehensive tasks, including: - Complete contact list and social media accounts - Voice IDs for agent routing (if using ElevenLabs) - Extended security procedures and infrastructure caution - Detailed scratchpad instructions === CONTEXT LOADING STRATEGY === - Tier 1 (Always On): This description in system prompt (~1500-2000 tokens) - essentials immediately available - Tier 2 (On Demand): Read SKILL.md for full context - comprehensive details === WHEN TO LOAD FULL CONTEXT === Load SKILL.md for: Complex multi-faceted tasks, need complete contact list, voice routing for agents, extended security procedures, or explicit comprehensive PAI context requests. === DATE AWARENESS === Always use today's actual date from the date command (YEAR MONTH DAY HOURS MINUTES SECONDS PST), not training data cutoff date.

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Customer retention system — churn analysis, retention tactics, loyalty programs, and engagement scoring. Use when "retention", "reduce churn", "keep customers", "loyalty program", "customer retention", "churn prevention", "churn analysis", "engagement scoring", "win-back", "customer lifetime value", or any request to analyze, prevent, or reduce customer churn.

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"Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.".

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Customize a Claude Code plugin for a specific organization's tools and workflows. Use when: customize plugin, set up plugin, configure plugin, tailor plugin, adjust plugin settings, customize plugin connectors, customize plugin skill, tweak plugin, modify plugin configuration.

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"Customer relationship management strategy — integrated framework with six pillars: customer segmentation (RFM/CLV), journey orchestration (cross-channel), CDP technology stack, loyalty-program design, B2B key-account management (KAM), and CRM organization/governance. Use for VIP program design, membership-system decision, retail/ecommerce/B2B customer strategy, CDP buy-vs-build, marketing-automation adoption, or key-customer churn. Triggers: 『CRM 系統』『會員經營』『客戶分級』『大客戶策略』『CDP』『行銷自動化』『客戶生命週期』『VIP 方案』『顧客忠誠』『RFM』『CLV』『KAM』『Journey Orchestration』. For 師大 EMBA CRM, 政大 ecommerce, 中山 marketing cases. Complements Asgard `biz-cac-ltv` (tactics) and `biz-customer-journey` (single method) with the strategic integration layer.".

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Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce. Also owns the customer academy and customer education: online courses, onboarding curriculum, tutorials, certification programs, digital credentials and badges, exam and pass-mark design, course freshness when the product UI changes, and whether the academy should sit behind a login. Triggers on: customer academy, customer education, online course, course library, learning path, curriculum, tutorial, certification program, certified users, digital badge, Open Badges, recertification, exam, pass mark, LMS, Skilljar, our tutorial shows the old UI, our course is out of date, should the academy be gated, do certified customers renew better.

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Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many people should I interview, thematic saturation, voice of customer, jobs-to-be-done, buyer persona research, is this finding real, data enrichment, which enrichment provider should we buy, waterfall enrichment, contact data quality, match rate, our list data is bad, email verification, catch-all domain, accept-all, bounce rate from bad data, B2B data decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, suppression screening, TAM list building, demand planning, marketing plan, how many leads do we need, what pipeline target should marketing carry, funnel model, top-down vs bottom-up plan, plan of record, annual marketing planning, quarterly planning, pipeline coverage we have to create, sales cycle lag, our leads cannot close this quarter, carry-in pipeline, scenario planning, conservative moderate aggressive forecast, stretch target, reforecast, re-forecast triggers, assumption register, capacity ceiling, addressable audience ceiling, marginal cost per lead, blended CPL is wrong, we missed plan and nobody knows why, AI policy for the marketing team, AI governance, AI acceptable use policy, which AI tools are we allowed to use, can I paste customer data into ChatGPT, shadow AI, AI use register, human review of AI output, when can we stop reviewing every AI draft, can the agent send on its own, the AI made a mistake now what, pull back AI autonomy, AI evals, our AI vendor changed the model, AI output went out wrong, prompt injection, can our AI read prospect replies safely, lethal trifecta, the AI leaked internal notes, turn off auto-generated ad assets, auto-applied recommendations, AI literacy training, EU AI Act Article 4, duplicate records in the CRM, dedupe before import, which value wins in a merge, CRM cleanup.

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Use when creating a new custom field on any Salesforce object: choosing field type, setting API name, configuring Field-Level Security, adding to page layouts, and deploying. Triggers: 'add a field', 'new custom field', 'what field type should I use', 'FLS not working', 'field not showing on page layout'. NOT for creating the object itself - use admin/object-creation-and-design. NOT for formula field logic - use admin/formula-fields. NOT for picklist value set management - use admin/picklist-and-value-sets. Also covers: field-meta.xml, CustomField metadata, deleteConstraint, externalId, unique, precision and scale, relationshipOrder, writeRequiresMasterRead, fieldPermissions, package.xml for fields.

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Create and configure Lightning apps in Salesforce Setup, add navigation items and tabs to apps, configure utility bar components, and control app visibility by profile or permission set. Also covers the deployable metadata behind all of that: CustomApplication, CustomTab, and the FlexiPage of type UtilityBar. Trigger keywords: Lightning app, App Manager, custom tab, navigation bar, utility bar, app visibility, CustomApplication, tabs element, standard- tab prefix, defaultLandingTab, formFactors, navType, uiType, workspaceConfig, applicationVisibilities, tabSettings, AppDefinition, TabDefinition, AppTabMember, app deployed but not visible. NOT for console navigation, workspace tabs and subtabs - use admin/service-console-configuration. NOT for the record page or app page inside the app - use admin/lightning-app-builder-advanced.

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Surfaces user-facing custom messages from a JetFormBuilder custom Form Action — both the idiomatic path (register message types via 'jet-form-builder/form-messages/register' so they appear in the form's Messages panel and can be overridden globally per form) and the action-local path (custom message fields inside the action editor, dispatched via Action_Exception for errors or via context + 'jet-form-builder/form-handler/after-send' + Messages_Manager::dynamic_success() for success messages). Use when a custom JFB action needs configurable messages for cases like "already subscribed", "duplicate row skipped", "API rate limited", or per-action success copy. Triggers on mentions of "JFB messages", "Action_Exception", "Base_Action_Messages", "jet-form-builder/form-messages/register", "_jf_messages", "dynamic_success", "add_context_once" with a message, "after-send" hook, or "custom action message".

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Register a custom Query type for JetEngine's Query Builder — extend \Jet_Engine\Query_Builder\Queries\Base_Query for the runtime query class, extend \Jet_Engine\Query_Builder\Query_Editor\Base_Query for the editor component, then hook BOTH register actions — jet-engine/query-builder/queries/register (factory) for the runtime, jet-engine/query-builder/query-editor/register for the editor UI. Five abstract methods on Base_Query — _get_items(), get_items_total_count(), get_items_page_count(), get_items_pages_count(), get_current_items_page(). Built-in cache via get_cached_data() / update_query_cache(). Custom queries participate in JE 3.8+ MCP tool exposure and the frontend query inspector automatically. Use when scaffolding a custom query type (HPOS WC orders, third-party API source, custom DB table) for JetEngine listings, dynamic widgets, or REST API endpoints.

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Authors and updates customization overrides for installed BMad skills. Use when the user says 'customize bmad', 'override a skill', 'change agent behavior', or 'customize a workflow'

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Watches what customers are saying in public and in private, then does something about it. Aggregates Google, Yelp, and Facebook reviews alongside disputes, tickets, and email into themes backed by verbatim quotes; drafts a reply to every review in the owner's own voice for approval; spots customers who have gone quiet or look likely to leave; and drafts win-back offers for the ones worth keeping. With Shopify connected, order and fulfillment patterns become a sentiment signal too. Works from pasted or exported reviews when nothing is connected. Use this whenever the owner asks about reviews, ratings, reputation, complaints, or repeat business — including "what are people saying about us," "did we get any bad reviews," "how do I respond to this one-star," "our rating dropped," "which customers have gone quiet," "who hasn't ordered in a while," "how do I win them back," or "are customers happy."

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Surface what customers are actually saying - direct attributed quotes on a topic across call transcripts and email, across your accounts. Use when the user asks "what are customers saying about [topic]", "pull quotes on [objection/feature/competitor]", "voice of customer on [X]", or "what's coming up in calls".

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Health check on a customer account and QBR-ready prep - relationship strength, engagement trend, risk signals, value delivered, and the agenda that makes the review worth their time. Use when the user asks "how healthy is [account]", "customer health check", "prep the [account] QBR", "business review prep", or "are we at risk with [customer]".

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