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Build an evidence-based competitive pricing strategy for ecommerce products. Use when a seller asks how to position a price against competitors, set regular and promotional prices, protect contribution margin, design bundles or price tiers, respond to competitor moves, or coordinate prices across Amazon, Shopify, TikTok Shop, Walmart, eBay, or other channels. Do not use for automated repricing implementation or claims of a mathematically proven optimal price without sufficient data.

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Run all four review skills (investor, customer, operator, skeptic) on a business plan in sequence, then auto-decide where verdicts agree and surface only disagreements + taste decisions to the user. One command = full review gauntlet, intelligently filtered. Use when a plan is ready to be stress-tested before commit. Triggered by: 'panel review', 'review panel', 'run all reviews', 'review gauntlet', '审议会', '四方评审'.

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Auto-update the show-me-the-money skill suite to the latest version. One command checks npm for a new version, downloads it, replaces the installed skills, and shows what changed. Use when the user wants to update skills, check for new versions, or says 'upgrade money', 'update skills', 'latest version', 'auto-update', or 'check for updates'.

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Review a business plan or product strategy through the eyes of a smart-money seed/Series-A investor. Asks the brutal questions: Is this fundable? What's the moat? What's the exit story? Outputs a verdict with one of four modes — SEED VIABLE / LATER ROUND ONLY / BOOTSTRAP-ONLY / UNFUNDABLE. Use when the user has a business plan and wants to know if it would survive an investor pitch. Triggered by: 'investor review', 'is this fundable', 'VC perspective', '投资人视角'.

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When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.

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Sets up a Power Platform Pipeline for automated Power Pages deployments. Power Platform Pipelines is Microsoft's native CI/CD tool built into the Power Platform — no external infrastructure required. Use when asked to: "set up ci/cd", "create pipeline", "setup pipeline", "set up power platform pipelines", "create power pipelines", "automate deployments", "set up automated deployment", "create deployment pipeline", "use power pipelines". Also handles: "set up github actions" or "set up azure devops pipeline" (shows coming-soon guidance for those platforms).

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Generate real estate, architecture, and interior design showcase video prompts for Seedance 2.0 on Higgsfield. Use whenever the user wants property tours, real estate listings, architecture showcases, interior design videos, home staging content, property marketing, virtual tours, construction reveals, or any real estate/architecture video. Triggers on: real estate, property, house, apartment, architecture, interior design, home tour, listing video, property marketing, virtual tour, building, construction, renovation, home staging, or any real estate/architecture video request. Use even for "make a video for my listing" or "showcase this property.

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Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture (which covers hub structure); this skill covers individual deep-dive pieces. Triggers on long-form content, case study writing, whitepaper, research report, definitive guide, ebook, manifesto, long-form tutorial, deep-dive article, anchor piece, foundational article, structural archetypes. Also triggers when a piece is over 3,000 words and the team is unsure how to structure it, when a long-form draft feels padded or saggy, or when a flagship asset needs the depth to actually earn the length.

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Plan and run backups, set recovery objectives, and run disaster recovery drills. Use this skill when defining RPO/RTO targets, designing backup architecture, deciding what to back up and how often, planning for full-region or platform outages, or running a restoration drill. Triggers on backup, restore, RPO, RTO, disaster recovery, DR, business continuity, what if the database is gone, what if our hosting goes down, recovery drill, ransomware planning. Also triggers when an incident reveals a gap in restoration capability.

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Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.

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When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

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Analyze any OFAC or OFSI enforcement action — by URL, pasted text, or uploaded document — and produce a structured root cause analysis as a formatted Excel (.xlsx) spreadsheet. Use this skill whenever a user names, links to, pastes, or uploads an OFAC or OFSI enforcement action and asks for any of the following: root cause analysis, compliance gaps, what went wrong, lessons learned, organizational self-assessment, or remediation planning. Also trigger when a user asks "analyze this enforcement action", "what were the root causes", "turn this into a checklist", or "how do I make sure this doesn't happen to us". Outputs a single-sheet .xlsx table with six columns: Root Cause | What Went Wrong | How It Went Wrong | What Could Have Stopped It | Is my organization immune to this? (Yes/No/Partial) | Notes.

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When you want multiple expert perspectives on a founder/operator question — a simulated board of advisors (Jason Fried, Elon Musk, Jeff Bezos, Jensen Huang, Bob Iger, Paul Graham, Naval Ravikant, Sara Blakely). Bring a real decision — "should I raise prices?", "hire my first employee?", "raise or bootstrap?", "kill this project?" — and the council weighs in through documented frameworks, surfaces disagreements, and synthesizes a recommendation. Also use for 'maker council,' 'board of advisors,' 'what would Bezos do,' 'what would Jason Fried say,' 'channel Naval,' 'ask the council,' or how a famous founder would approach a problem. Optional live-research pass via deep-research / watch-video / last30days. Marketing questions go to marketing-skills' marketing-council. Archives to ~/.config/makerskills/maker-council/archive/. To commit to a direction, hand off to decide.

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Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.

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Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".

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Expand a hard-to-build niche list from ~10 known-good seed companies into a full qualified TAM. Seed fingerprinting (how do good-fit companies ACTUALLY show up in the company database's filters) → lookalike generation (Prospeo company_lookalike, Exa findSimilar, Parallel.ai entity search) → filter mining with a precision/volume scorecard → wide pull with auto-sharding → cheap-AI qualification → live-website verification → client transparency report. Use when a vertical list feels "too small" (medical groups, hedge funds, Medicare brokerages), when known good-fit companies don't show up in keyword searches, or when someone says "expand this list", "the TAM should be bigger", "find more companies like these".

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Evaluate and plan Amazon marketplace expansion across countries and regions. Use when a seller asks which Amazon marketplace to enter, how to compare international demand and economics, what tax, product-compliance, logistics, localization, account, or launch workstreams to investigate, or how to build a gated global-selling roadmap. Do not use as legal, tax, customs, or certification advice.

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Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.

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Point at something on the human's macOS screen with a big arrow and a sign ("Franz, click HERE") using the bigarrow CLI. Use whenever the human has to look at, click, type into or choose a specific spot, button, field, window, tab or menu: show me where, point to it, which button, where do I click, zeig mir wo, guide me through this UI, the human must approve or sign something, or you need the human's hand and they may not be looking at the terminal. Mandatory when it is time-critical: a code that expires, a login or payment page that times out, a build waiting on the human.

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Use when the user wants to run a full ad-campaign pipeline on top of Higgsfield Marketing Studio — 'create a campaign', 'build a content plan', 'run the content pipeline', 'generate 100 UGC videos', 'plan and schedule a launch', 'make a batch of ads from my product', or 'how much did this save vs traditional production'. Covers the 5-stage orchestration (Research → Plan → Generate → Publish → Report), the UGC-first 5-format campaign mix (UGC Entertainment, Street Interview, Unboxing, Product Review, ASMR), the even-split allocation math, button-driven onboarding, the per-batch generation gate, and the publish + cost-report tail (satellite). Defers all Marketing Studio API ground-truth (presets, params, hooks, avatars) to higgsfield-marketing-studio.

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Turn arbitrary text — an article, notes, a topic, a brief — into a faceless explainer video: there is no site or footage to capture, so the visuals are invented per scene (typography, abstract graphics, diagrams, data-viz). Use for topic explainers, concept breakdowns, how-tos, listicles. Not a video built from a website (/product-launch-video — promo or tour). Unclear → /hyperframes.

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Weekdays, file work only, no browser at all. Reads every ledger, queue file, and run record, turns yesterday's ticks into facts a machine can count, folds the slot inbox, rewrites the content calendar, and writes the one short brief the member opens first. Its most important line names which slots publish today and how to stop them. It publishes only where you released the channel, never replies, spends only where you released it, and never touches a credential.

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Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。