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Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. It also covers buying on the AI answer surface — ads inside Google AI Overviews and AI Mode that existing Search, Shopping and Performance Max campaigns already serve into with no opt-out, no placement targeting and no segmented reporting, and ChatGPT Ads and Microsoft Copilot as separate opt-in platforms with their own plan-tier reach limits, no negative keywords, and a landing-page crawler gate. It also owns the conversion signal the bidding algorithms learn from — CRM pipeline stages (SQL, opportunity, closed-won) sent back to Google Ads, LinkedIn, Meta and Microsoft Ads through offline conversion import, enhanced conversions for leads, the Google Data Manager API and the LinkedIn Conversions API, with click-ID capture, stage values, dedupe, EEA consent signals and retractions. It also gates connected TV (CTV) and streaming video for B2B — whether a reach medium belongs in the plan, how a vendor ties a TV household to a target account (member data, IP-to-account graph or contextual), the server-side ad insertion (SSAI) fraud questions, Programmatic Guaranteed deals, and a holdout lift test because CTV has no click. It also runs person-led paid social — LinkedIn Thought Leader Ads and Meta partnership ads that put spend behind an employee's or creator's post — on a paid-usage term, an in-post disclosure check and an end-date register, because the platform approval carries no term. Also triggers on: CTV, connected TV, OTT, streaming TV ads, should we run CTV, LinkedIn CTV, B2B CTV, account-based CTV, SSAI fraud, thought leader ads, boost an employee's post, sponsor a creator's post, partnership ads, whitelisting, creator usage rights, PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI, budget pacing, we underspent our budget, are our campaigns competing with each other, audience overlap, self-competition, campaign cannibalization, suppression list, exclusion list, ad frequency across channels, how many ad accounts do we have, ads in AI Overviews, AI Mode ads, ChatGPT Ads, OpenAI Ads Manager, Copilot ads, conversational ads, should we advertise on ChatGPT, can we buy our way into the AI answer, our ads are showing in AI Overviews and we cannot report on it, context hints, OAI-AdsBot, our ad landing page fails review, robots.txt is blocking our ads, our paid leads are junk, Google Ads is optimizing for the wrong leads, offline conversion import, OCI, enhanced conversions for leads, send CRM stages back to Google Ads, upload SQLs to LinkedIn, LinkedIn Conversions API, LinkedIn CAPI, Meta conversion leads, CRM to ad platform, gclid, li_fat_id, msclkid, value-based bidding, optimize for pipeline not form fills, low match rate, conversion lag.

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End-to-end SEO operations for B2B SaaS organic visibility. Use this skill when you need keyword research, technical SEO audits, content optimization, link building strategy, international expansion, AI/AEO optimization, schema markup, Core Web Vitals improvements, and organic traffic growth planning. Also triggers on: SEO, keyword research, can we rank for this keyword, which keywords are actually worth it, qualify these keywords, check the SERPs, keyword shortlist, too many keywords, technical SEO, link building, content optimization, international SEO, hreflang, x-default, multilingual site, translated pages not ranking, our German site gets no traffic, language switcher, auto-redirect by country, machine translation SEO, content parity, ccTLD vs subfolder, AI search, AEO, GEO, Core Web Vitals, schema markup, organic traffic, G2 listing, Capterra, TrustRadius, review-platform category page, best software roundup, listicle placement, directory submissions, do we need a Google Business Profile in [country], local SEO with no office, Google Business Profile eligibility, virtual office address SEO, coworking address business profile, business profile suspended, NAP consistency, local citations for SaaS, LocalBusiness schema, server log analysis, log file analysis, what is Googlebot crawling, is Googlebot hitting errors, verify Googlebot, fake Googlebot, crawl budget, do we have a crawl budget problem, Crawl Stats report, new pages not getting crawled.

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Download the actual PDF binary from bot-gated sites (taxpolicycenter.org, urban.org, SSRN-hosted mirrors, think-tank/publisher sites) via the Wayback Machine id_ URL form. Use when: (1) curl/WebFetch of a .pdf URL returns HTML instead of a PDF even with a browser User-Agent, (2) pypdf fails with "invalid pdf header: b'<!DOC'" or "EOF marker not found" on a freshly downloaded file, (3) Firecrawl can parse the PDF to markdown but you need the original file on disk (e.g., filing a reference copy).

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Elite website image-to-code skill for Codex. For visually important web tasks, it must first generate the design image(s) itself, deeply analyze them, then implement the website to match them as closely as possible. In Codex, it must prefer large, readable, section-specific images instead of tiny compressed boards, generate fresh standalone images for sections or detail views instead of cropping old ones, avoid lazy under-generation, avoid cards-inside-cards-inside-cards UI, and keep the hero clean, spacious, readable, and visible on a small laptop.

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Use when a task needs the judgment of a Construction Manager — planning or sequencing a construction project, evaluating a schedule/cost tradeoff, managing subcontractors and site safety, or responding to an unexpected site condition or delay.

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Use when a task needs the judgment of a construction laborer — determining which OSHA-mandated protective system (sloping, benching, shoring, or shielding) a trench needs given its soil classification and depth, working as spotter/signal person on a crane or heavy-equipment lift, staging material and equipment on an active multi-trade site, or reading which hazard zone (excavation, crane swing, electrical rough-in) is live as work moves across the site.

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Use when a task needs the judgment of a Brownfield Redevelopment Specialist and Site Manager — confirming landowner liability protections (BFPP/AAI) before a contaminated-site acquisition closes, matching a cleanup standard to the actual reuse plan instead of defaulting to the most conservative one, sequencing a brownfield funding stack (EPA grants, state VCP, tax credits) by eligibility dependency, or deciding whether an institutional control/deed restriction needs disclosure to a lender or buyer.

日本語の概要は準備中です。原文の説明を表示しています。

Short alias for universal-web-adaptation. Use this when adapting an unfamiliar public website generically before creating any site-specific rules.

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Use this skill when investigating, adding, validating, or debugging external website profiles for the 99idea Playwright browser demo. It teaches how to probe selectors, classify failure modes, add config-driven profiles, and validate both heuristic and Gemini flows.

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Shortest English alias for web-adapt / universal-web-adaptation. Use this when adapting an unfamiliar public website generically before creating any site-specific rules.

日本語の概要は準備中です。原文の説明を表示しています。

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

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Run a full-site SEO audit and return a scored, prioritized report. Use only for site-wide checks; use seo-page for one URL or seo-technical for a technical-only review.

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Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

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Use this skill when designing the UX and content strategy for a Salesforce-powered self-service portal or help center — pre-deflection article surfacing, Help Center search UX, friction-calibrated case submission forms, community peer support layers, and deflection measurement. Trigger keywords: design self-service portal, case deflection strategy, help center UX design, reduce support volume with self-service, knowledge base search experience. NOT for picking which contact reasons to deflect and through which channel — use architect/case-deflection-strategy. NOT for building the Experience Cloud site itself — use admin/experience-cloud-site-setup. More trigger keywords: article visibility matrix IsVisibleInCsp IsVisibleInPkb, which articles show in the customer portal, case visibility for portal users, CaseComment IsPublished customer visible comment, self-registration profile and account for a portal, Help Center template does not support login, deflection metrics SOQL KnowledgeArticleViewStat, self-service journey map, moderation policy for a support community.

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Open, classify, and escalate support cases with Salesforce Technical Support via the Help portal: choosing severity, engaging Premier Success, the Escalate to Technical Support Management path, tracking incidents on the Trust site. NOT for escalating your own org's cases after N hours - use admin/escalation-rules. NOT for SLA milestone timers and entitlement processes - use admin/entitlements-and-milestones.

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Configure Messaging for In-App and Web (MIAW) channels in Service Cloud: Messaging Channel, Embedded Service Deployment, CORS/CSP Trusted Sites, pre-chat fields, session routing by Queue or Omni-Channel Flow, Status-Based capacity, Live Agent migration. Trigger keywords: MessagingChannel, EmbeddedServiceConfig, messagingChannelType, EmbeddedMessaging, sessionHandlerQueue, sessionHandlerFlow, embeddedConfig, automatedResponses, CorsWhitelistOrigin, CspTrustedSite, BrandingSet, MessagingSession, MessagingEndUser, enhanced chat, embedded messaging, chat widget, pre-chat form, auto-response. NOT for an Agentforce agent in the chat window - use agentforce/agent-channel-deployment. NOT for Omni-Channel enablement, Service Channels or skills-based routing - use admin/omni-channel-routing-setup.

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Public Sector Solutions (PSS) setup: licensing, permits, inspections, benefits, case management for government, citizen portals, and grant management. NOT for standard Service Cloud cases — use admin/case-management-setup. NOT for a plain portal site — use admin/experience-cloud-site-setup.

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Use this skill when adding external users to an Experience Cloud site, configuring self-registration, managing external user licenses, or customising the login and registration pages. Trigger keywords: add members to community, external user license, self-registration, customer portal login, partner user onboarding, ConfigurableSelfRegHandler. NOT for choosing which external user license to buy — use architect/experience-cloud-licensing-model. Also covers the networkMemberGroups membership block, NetworkMemberGroup assignment status, external-user creation from contacts, offboarding, and LoginHistory diagnosis for site logins. NOT for what records external users can see — use security/experience-cloud-security.

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Use when setting up CMS workspaces, creating or publishing content types for Experience Cloud sites, managing content scheduling, or configuring audience targeting on content variants. Triggers: 'set up CMS workspace', 'publish content to Experience Cloud site', 'content scheduling community', 'audience targeting content', 'managed content vs unmanaged', 'custom content type metadata', 'CMS channel configuration'. NOT for moderating member-posted content — use admin/experience-cloud-moderation. NOT for Knowledge vs an external CMS or CMS Connect — use architect/knowledge-vs-external-cms.

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Use when configuring or troubleshooting a Salesforce B2C Commerce (SFCC) storefront — including Business Manager site creation, SFRA cartridge path setup, customer groups, search index rebuilding, and key quota limits. Trigger keywords: SFCC, Commerce Cloud, Business Manager, storefront, cartridge, SFRA, site preferences, replication. NOT for B2B Commerce on Lightning (WebStore, BuyerGroup) — use admin/b2b-commerce-store-setup. NOT for choosing SFCC vs B2B Commerce — use architect/b2b-vs-b2c-architecture.

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Render the GAME-DESIGN document (the GDD) into a human-readable form — read-only Markdown chapters under docs/design/ (index, systems, flows, content, economy, glossary), with facts resolved inline from GD-IDS.yaml and drafts flagged 🚧. Optional --web also renders an HTML site from the unikit-docs template (falls back to Markdown-only if the template is absent). Use to export or publish the design for people to read, e.g. "render the GDD", "export the game design to docs", "generate readable design docs", "publish the GDD", "make a design doc site". Read-only — it never edits the GDD or registry, only renders it. This renders the game DESIGN — for the project's CODE documentation (README, docs/*, modules, architecture) use /unikit-docs.

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PXE/netboot 経由で Debian + HW RAID10 を自動インストール (OpenWrt ローカル TFTP + embed ipxe.efi + IPv4 リテラル mirror)。BMC USB redirector が累積劣化した機種 (TX1320 M3 等) や、 cross-site 拠点の install に使う。phase 19 で training-tx1320 で完遂、 物理操作なしで自力 SSH まで到達。

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.

日本語の概要は準備中です。原文の説明を表示しています。

Nuxt SEO meta-module with robots, sitemap, og-image, schema-org. Use when configuring SEO, generating sitemaps, creating OG images, or adding structured data.

日本語の概要は準備中です。原文の説明を表示しています。