Turns the raw first-name field on a lead row into the name a person would actually be greeted by, so it can open an email. Triggers on "clean these first names", "first name variable", "the greeting says Hi DR MATTHEW", "strip the titles off the names", "some rows have the whole name in the first-name column", "normalize first names for the campaign". Outputs first_name_clean, one short string per row.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Produces a copy-ready clause about a role a company is currently hiring for, filtered by language the client cares about (for example "cold call", "outbound prospecting", "Salesforce"). Triggers on "they're hiring", "job posting language", "who is hiring SDRs", "companies hiring for X", "find the hiring signal", "what roles are they hiring for", "job description mentions". Outputs job_posting_line_safe, one lowercase clause that slots into "Saw {{job_posting_line_safe}}."
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Resolve a company domain to its verified official social profile URLs (LinkedIn, X, Facebook, Instagram, YouTube, TikTok). Triggers on "find their LinkedIn", "get the company LinkedIn URL", "find their Instagram", "we need social handles for this list", "which companies have a TikTok", "social links for the TAM". Outputs one canonical profile URL per platform, or an empty string when the company genuinely has no account.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Diagnostic audit for a running cold email program. Checks domain authentication (SPF/DKIM/DMARC), inbox health/reputation from Smartlead, bounce rate by inbox type, and optionally runs a spam placement test via Smartlead's Smart Delivery API. Outputs markdown report + CSV with per-domain/per-inbox scores and concrete action items. Use when reply rates drop, when bounces spike, when onboarding someone else's account, or as a weekly/monthly health check.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Build a near-complete company list for any ICP by learning how your real customers label themselves, pulling every industry and keyword they use, judging every single row with a cheap AI model (Jev or gpt-5-nano), and running a Claygent lookalike loop until it runs dry. The method from the SCULPT 2026 talk "Build the perfect company list". Use when a database filter feels too narrow or too noisy, when someone says "find every company like our customers", "our TAM looks too small", or "why is this list full of junk".
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Turns one customer case study into the tightest list of companies that would read that case study and see themselves. Decomposes WHY the case-study company resonates into concrete attributes, translates those attributes into database filters, intersects them with a lookalike anchor, then widens with a model judge. Triggers on "find more companies like our best customer", "who would our case study land with", "lookalikes of X", "build a list around this case study", "companies like our happiest client", "expand this list, it is too small". Outputs a filter set plus one merge field naming which case study to cite.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Expand a hard-to-build niche list from ~10 known-good seed companies into a full qualified TAM. Seed fingerprinting (how do good-fit companies ACTUALLY show up in the company database's filters) → lookalike generation (Prospeo company_lookalike, Exa findSimilar, Parallel.ai entity search) → filter mining with a precision/volume scorecard → wide pull with auto-sharding → cheap-AI qualification → live-website verification → client transparency report. Use when a vertical list feels "too small" (medical groups, hedge funds, Medicare brokerages), when known good-fit companies don't show up in keyword searches, or when someone says "expand this list", "the TAM should be bigger", "find more companies like these".
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Upload a CSV of leads + a variants YAML (produced by /campaign-copywriting) to Smartlead as a DRAFT campaign. Handles tag-scoped inbox selection, A/B/C variant assembly, custom field mapping, schedule config, and batch lead upload. ALWAYS creates in DRAFT — you review in Smartlead UI and hit Start manually. Use after /campaign-copywriting, just before the campaign goes live.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Compare reply rates, bounce rates, and positive reply rates broken down by inbox type (SMTP / Gmail / Outlook) for a Smartlead account. Use when you want to know "which inbox type delivers best" or when debugging unexplained deliverability differences across a mixed fleet. Operates via Smartlead API only (no database required).
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
This skill should be used when searching for people/leads using the Prospeo Search Person API. It provides the correct API format, filter types, rate limiting patterns, and state-by-state crawling techniques to overcome the 25K result limit. Use when building lead lists, searching by job title/industry/location, or integrating with Prospeo.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Helps the user come up with free lead magnets or hooks to offer in cold emails. Asks about their business, what they can legally give away, and what would be genuinely valuable to their ICP. Returns 5-10 concrete offer ideas with example CTA phrasings. Use when the user says their campaign "needs a hook", "needs an offer", "what can I give away", or when ICP onboarding flagged a missing lead magnet.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
The 3-bullet creative ideas email. Produces three per-company bullets that each sit in a slot the operator defined up front, so the model fills in the company detail and never invents a new idea. Triggers on "creative ideas campaign", "three ideas email", "I had a few ideas for you", "3 bullets", "use cases for their business", "what could they build with us". Outputs creative_idea_1, creative_idea_2, creative_idea_3 plus a rendered bullet block.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Produces a copy-ready sentence about a company's funding round, and the list-building filters that select companies which have ever raised or raised recently. Triggers on "raised a round", "recently funded", "companies that raised", "Series A list", "VC backed", "post funding outreach", "who just raised". Outputs funding_line, a COMPLETE sentence including the leading "Saw" and the trailing period, so an empty value renders as nothing at all.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Writes the one sentence that makes a generic offer feel written for this one company. Produces the tail of "I think we can help you ___". Triggers on "specificity line", "make it feel specific to them", "the specifically sentence", "why would they think this is for them", "personalize the offer not the intro". Outputs one lead-level merge field, blank when the company does not fit.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Index and shared harness for the 19 signal playbooks. Each playbook turns one buying signal (new in role, raised a round, hiring surge, pricing page, tech on website, ...) into one copy-ready sentence you can drop into a cold email. Every playbook ships three ways to run it: as a Claude skill, as a Clay table built through a browser harness, and as a Clay workflow built from the clay CLI. Use when someone says "personalize this list", "what signal should I use", "build the Clay column for X", or names any of the 19 signals.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Complete beginner-friendly cold email toolkit. Walks from zero to launched campaign — domain purchase, inbox setup, list building, copywriting, enrichment, and sending via Smartlead or Instantly. Use when setting up cold email for the first time, launching a new campaign, teaching someone cold email, or when you need an end-to-end guide that bundles strategy, copy, infrastructure, and API references in one place.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Checks whether a company's own website mentions a specific keyword, using one simple Google site: query per keyword through a SERP API, and turns the hit into a copy-ready line. Triggers on "does their site mention X", "site: search", "find companies whose website says X", "filter this list by a keyword on their site", "check if they talk about X", "google search enrichment". Outputs site_keyword_hit plus a one-clause personalization line with an evidence URL.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Finds a prospect company's own case-study or customer-stories page and pulls one named customer off it, so email 1 can open with "saw your work with Intercom". Triggers on "case study", "customer stories", "who are their clients", "saw your work with X", "name-drop one of their customers", "logos on their site". Outputs case_study_line, a short clause that finishes the sentence "Saw ...".
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Creates cold email copy through a stepwise confirmation process. Use when writing email campaigns, given a campaign strategy document, website, or client context. Confirms direction at each step before outputting final copy.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新
Pulls replies from a Smartlead campaign, classifies each as positive/neutral/negative/OOO/bounce/unsubscribe using Claude, and reports the positive reply rate — the north-star metric for cold email. Use when the user wants to know if a campaign is actually working (not just getting replies, but getting the RIGHT replies). Triggers on "score my replies", "how's campaign X doing", "positive reply rate", "is this campaign working".
日本語の概要は準備中です。原文の説明を表示しています。
growthenginenowoslawski/coldoutboundskills☆ 7642026年10月6日 更新