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Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "rewards arent working", "autonomy", "mastery", "purpose-driven", "my team is disengaged", or "how do I motivate people". Also trigger when designing onboarding progression, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.

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Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.

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Choose and audit startup metrics using Croll and Yoskovitz's "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters (OMTM)", "vanity metrics", "analytics dashboard", "DAU/MAU", "churn benchmark", or "measure product-market fit". Also trigger when choosing metrics for a startup or feature, auditing a dashboard for vanity metrics, setting metric targets and baselines, or instrumenting a product by business model and stage. Covers good-vs-vanity metrics, the One Metric That Matters, metrics by business model, the five startup stages, and benchmarks. For the build-measure-learn loop, see lean-startup. For fixing activation and retention, see improve-retention.

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Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

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Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, justifying premium pricing instead of discounting, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

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Guided journey from an app people sign up for and then quietly abandon to a sealed retention engine with a habit loop, an activated first run, and one metric the whole team trusts. Orchestrates eight skills phase by phase - hooked-ux, improve-retention, continuous-discovery, lean-ux, inspired-product, lean-analytics, microinteractions, drive-motivation - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, METRICS.md, GROW-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to lift activation and retention, design a habit loop, fix a leaky onboarding funnel, or says 'users sign up then disappear'. Do not use to fix broken UX or performance that no engagement mechanic can paper over - run improve-app first; if there is no app yet, use create-app. For one framework in isolation, invoke that skill directly.

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Make short product / skill motion videos (10–30 s, narrated feature demos up to ~60 s) the way high-end launch clips are made — kinetic type, real UI as the material, a hand that causes every reaction, beats that carry into each other instead of replacing each other, hard cuts only where they mean something — without HyperFrames or Remotion. A single HTML composition where every value is a pure function of time, built from a library of measured moves (springs, entrances, carries, contact, camera), rendered frame by frame with real shutter motion blur (1080p30 drafts, 4K60 final), with synthesised sound effects that share one room and an oracle that fails a slideshow before a human has to watch it. Use for 做个动效短片 / 产品宣传片 / 介绍视频 / 发布视频 / 15 秒 launch video / 给 skill 或 app 做个视频 / promo / teaser, for turning real pages or screen recordings into a cut, for product feature demos (产品功能演示 / 功能展示动效) where the UI is rebuilt in HTML from screenshots instead of screen-recorded (不录屏 / 复刻界面 / 截图还原 UI), for narrated cuts with voice-over and subtitles (配音 / 字幕 / 换配音) and for the same film in other languages (日语版 / 多语言 / 本地化), for adding motion vocabulary (动效库 / 转场 / 衔接), and for auditing why a motion video reads as a slideshow (像 PPT / 没节奏 / 一个一个展示 / 转场生硬).

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Turn multiple product shots, event footage, travel clips, gameplay moments, UGC/product footage, B-roll, or mixed media into social-ready reels, highlights, recaps, or montage-style short videos from existing project media.

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Turn a product into ad angles, hooks, scenes, and CTA.

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The SRE team's runbook for triaging production latency and error-rate incidents. Use this whenever investigating an incident, a latency spike, elevated error rates, or when asked "what caused X" about a production service.

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Plan and carry a Seedance video from brief through references, storyboard, generation handoff, shot-level review, and targeted repair. Use for an end-to-end Seedance production request; use a narrower prompt skill for a single prompt.

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Designs the joining and leaving experience — first-day readiness, ramp to productivity, knowledge capture, and clean exits. Use this to design or fix onboarding, shorten time to productivity, structure a leaver process, capture knowledge before someone leaves, or coordinate the access and asset steps around a joiner or leaver.

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Diagnoses and reduces churn — cancellation flows, save offers, failed-payment recovery, at-risk detection, and the product and service causes underneath. Use this when churn is rising or unexplained, to design a cancellation or win-back flow, to recover involuntary churn, to identify at-risk accounts before they leave, or to decide whether a retention problem is a product problem.

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Builds and maintains the design system a product is assembled from — tokens for color, type, spacing and elevation, component contracts, and the rules that keep them coherent as the product grows. Use this when starting a new interface, when screens have drifted apart visually, when the same component exists three times in slightly different forms, or when a token or component needs adding without breaking what exists.

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Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.

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Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Use this to build or fix a content production system, plan a calendar, decide how one piece becomes many, rank content ideas by expected impact, or audit an existing library for what to update, consolidate, or retire. For deciding what territory to own and why, use `content-strategy` first.

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Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.

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Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or exit, and on what evidence. Use this to allocate budget across businesses, evaluate whether a product line should continue, decide whether to exit one, structure a portfolio review, or when several initiatives compete for the same limited investment.

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Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product. Use this for a decision spanning support and product, when service quality and cost are in tension, when deciding what to staff or automate, when a customer relationship is at risk above the account-manager level, or when nobody owns a recurring customer problem.

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Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting anyone — content, findability, maintenance, and deflection measurement. Use this to build or fix a help center, reduce support volume, write documentation for customers, improve findability, or decide what deserves a help article versus a product fix.

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Land a change everywhere the same fact is stated — enumerating the full surface inventory (landing copy, docs, machine-readable summaries, changelog badges repeated across every page, sitemap, README, descriptions embedded in code, and untyped frontend consumers of typed responses), generating a surface instead of restating it, drift tests where you cannot generate, never hand-maintaining a copy of a surface another codebase owns, shipping a paired PR when you change a format a different codebase decodes, and keeping overloaded product words apart. Use when adding or renaming a user-facing feature, editing product/marketing copy or docs, renaming a serialized response field, changing a serialization or share-link format, wiring one repo's output into another's checks, or reviewing a PR that touched only one place a fact appears.

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Use this skill for planning, testing, and safely executing PostgreSQL schema migrations — especially when working with production data or shared databases. **Trigger when user asks to:** - Test a schema migration before applying it to production - Add, remove, or rename columns safely on a live table - Change a column's data type without downtime - Add or drop indexes, constraints, or foreign keys on large tables - Understand which ALTER TABLE operations lock the table - Roll back a failed migration - Plan a zero-downtime migration strategy - Fork a database to test a migration safely **Keywords:** migration, schema change, ALTER TABLE, add column, drop column, rename column, change type, zero downtime, lock, AccessExclusiveLock, concurrent index, forking, rollback, backfill, deploy Covers: lock-level reference for every common DDL operation, safe migration patterns, fork-based testing, zero-downtime column changes, index creation, constraint addition, backfill strategies, pre/post-migration validation, and rollback planning.

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Scaffold a new design-product project that matches the recommended Claude Code layout (the reference structure). Use when starting a fresh product/app that will be built with this design system.

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Master advanced prompt engineering techniques to maximize LLM performance, reliability, and controllability in production. Use when optimizing prompts, improving LLM outputs, or designing production prompt templates.

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