「partnership」の検索結果

产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Applies the reasoning, mental models, and capital allocation frameworks of Warren Buffett, CEO of Berkshire Hathaway and value investor. Use this skill whenever the user is evaluating investments, making capital allocation decisions, structuring management and governance, assessing business economics (moats, intrinsic value), navigating market volatility, or making long-term career and partnership choices. Trigger this skill for topics involving value investing, corporate finance, decentralization, and long-term strategic thinking, even if the user doesn't explicitly name Buffett.

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Applies the pragmatic, financially-grounded reasoning of Marian Ilitch (co-founder of Little Caesars Pizza). Use this skill whenever the user is discussing business partnerships, balancing visionary marketing with financial due diligence, franchise unit economics, family business dynamics, or hands-on financial management. Trigger this when users face trade-offs between rapid growth and profitability, need to enforce unit-level accountability, or are paralyzed by the fear of making mistakes. Apply her principles to ground lofty ideas in tactile, common-sense financial reality.

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Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview.

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Relationship-first networking skill for identifying the right people to connect with and drafting value-add outreach — not sales, not referral asks. Use when building a network for a job search, career pivot, partnership, or industry access. Covers target identification by purpose, deep LinkedIn + web research on a specific person, brainstorming 10 value-add angles, and drafting three outreach formats: cold networking email (max 200 words), LinkedIn connection request (max 300 characters), and hiring manager follow-up email (120–160 words). Never drafts generic openers or referral asks — always leads with a specific observation and genuine value.

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用户在选择合作伙伴、投资管理层、或评估是否应该与某人/某组织建立长期关系时。 语言信号:"这个管理层怎么样"/"要不要和这个人合作"/"两个机会选哪个"/"信任怎么验证" 不适用于:不需要长期关系评估的纯交易性决策。

日本語の概要は準備中です。原文の説明を表示しています。

Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.

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Build an exhaustive first-growth-hire distribution operating system across B2B and B2C channels: LinkedIn, events, AI outbound, AEO, blogs, long-form writing, YouTube, webinars, X, influencers, AI UGC, organic TikTok, paid social, sponsorships, partnerships, lifecycle, referral, and community. Use when "growth hacker", "first growth hire", "distribution hire", "cover every channel", "channel hacking", "0 to ARR growth system", "growth operator", "growth hacker OS", or any request to fan out channel operators and plug the result into Kai workflows.

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Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".

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Executes distribution calculations through partnership waterfall with preferred return, GP catch-up, and carried interest allocation. Use when calculating distributions, processing waterfall mechanics, or determining carry payments.

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Navigates LP transfer requirements including GP consent, ROFR compliance, and partnership agreement transfer provisions. Use when managing LP transfers, obtaining GP consent, or navigating transfer restrictions.

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Evaluates key person clause triggers, consequences, and cure mechanics in partnership documentation. Use when analyzing key person provisions, assessing management stability risk, or structuring departure protections.

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Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use copywriter-skill).

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Write cold outreach messages that actually get replies, on LinkedIn, in email, or in X (Twitter) DMs. Use this skill whenever the user wants to reach out cold to someone they don't know or barely know, including phrases like "write a cold DM," "cold email," "LinkedIn message to," "reach out to," "pitch [person]," "how do I get [person] to reply," "DM this investor/recruit/partner/podcast host," "email a founder/company I want to work for," "cold email for a job," "land a job at [company]," "reach out about a role," "follow up with someone who ghosted," or any request to draft a first-touch message to a stranger or near-stranger for fundraising, hiring, partnerships/BD, press/podcasts/speaking, or job-seeking. Trigger this even when the user just pastes a name, a role, and "help me reach out," and even when they don't say the word "cold."

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"Apply Transaction Cost Economics (Williamson, 1975, 1985) to analyze governance structure choices — market, hybrid, or hierarchy — based on transaction characteristics. Use this skill when the user needs to decide make-or-buy, evaluate outsourcing vs vertical integration, design governance mechanisms for inter-firm relationships, or when they ask 'should we build this in-house or outsource', 'why do firms vertically integrate', or 'how should we structure this partnership'.".

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"Apply governance theory to analyze multi-level, network, and collaborative governance arrangements beyond traditional government. Use this skill when the user needs to evaluate public-private partnerships, analyze multi-stakeholder governance structures, compare governance models across sectors, or assess institutional arrangements for collective decision-making — even if they say 'who governs this', 'public-private collaboration', or 'how are decisions made across organizations'.".

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Generate production-ready business documents including freelance contracts, project proposals, SOWs, NDAs, and MSAs with jurisdiction-aware clauses. Covers US (Delaware), EU (GDPR), UK, and DACH (German law) legal frameworks. Includes contract templates, clause libraries, and DOCX conversion. Use when starting client engagements, writing proposals, drafting partnership agreements, or needing GDPR-compliant data processing addenda.

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Generate tailored SaaS and product marketing ideas across organic, paid, community, partnerships, product-led growth, retention, and launch channels. Use when the user asks for `/marketing-ideas`, marketing brainstorms, launch ideas, channel ideas, growth tactics, or a prioritized marketing plan.

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Develop research proposals with solicitation alignment, reviewer-focused logic, evidence-bounded preliminary results, milestones, risks, and compelling figures. Use for federal, foundation, equipment, partnership, or internal research proposals.

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Complete B2B SaaS marketing agency powered by 90 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), partnerships and channel programs (co-marketing, marketplace GTM, channel conflict and deal registration, partner economics), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.

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Partner, channel, and ecosystem marketing for B2B SaaS — and the design of the partner program itself. Use this skill for co-marketing with technology alliances and channel partners, integration launches, joint campaigns and content, partner tiering and enablement, cloud-marketplace go-to-market (AWS, Azure, GCP listings, private offers, committed-spend drawdown), and for channel program architecture: whether to launch a partner program at all, which motions to run (referral, technology, services/SI, reseller), partner unit economics, margin and SPIF design, partner recruitment and certification ramp, and the rules of engagement that settle a contested deal. Also triggers on: partner marketing, co-marketing, channel, reseller, VAR, MSP, distributor, OEM, alliance, ecosystem, integration launch, marketplace listing, AWS Marketplace, private offer, MDF, joint webinar, co-branded, channel conflict, rules of engagement, deal registration, partner program design, should we build a partner program, partner economics, partner P&L, partner CAC, margin stacking, SPIF, rebate, partner recruitment, partner onboarding, partner certification, partner tiers, our partners signed up and never sold anything.

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Write press releases for product launches, funding announcements, partnerships, executive hires, and milestones using the Inverted Pyramid (AP journalism) and Ogilvy on Headlines (David Ogilvy, Ogilvy on Advertising). The lede answers Who/What/When/Where/Why in 40 words or fewer. The headline selects the right audience and promises a specific benefit. Use when the user asks for a press release, media release, news announcement, PR for X, launch announcement, funding announcement, or "write a press release". Reads brand voice and positioning from knowledge/. For pitching it to a journalist, see pr-pitch-writer. For the customer story behind it, see case-study-writer.

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Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.

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Analyze fleet fuel optimization systems including MPG consumption analytics, eco-driving behavior scoring, route fuel cost modeling, idling detection and anti-idle programs, IFTA tax compliance reporting, alternative fuel transition planning, EV charging infrastructure readiness, and EPA SmartWay partnership metrics for commercial vehicle fleets.

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