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概要と使いどころ
"Apply information economics to diagnose and remedy market failures caused by asymmetric information. Use this skill when the user needs to analyze adverse selection, moral hazard, or signaling and screening mechanisms, especially in insurance, labor, credit, or product quality markets.".
日本語の概要は準備中です。原文の説明を表示しています。
"Apply network economics to analyze markets with network effects, critical mass dynamics, and platform competition. Use this skill when the user needs to evaluate tipping points, lock-in risks, switching costs, or standards wars, especially in technology platforms and two-sided markets.".
日本語の概要は準備中です。原文の説明を表示しています。
"Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements. Use this skill when the user is expanding e-commerce to SEA, evaluating Shopee vs Lazada vs Tokopedia, or needs to understand SEA market differences — even if they say 'sell to Southeast Asia', 'which platform in Vietnam', 'SEA payment methods', or 'cross-border e-commerce in ASEAN'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Apply behavioral finance theory to identify systematic investor biases and their impact on asset prices. Use this skill when the user needs to analyze irrational market behavior, explain pricing anomalies through cognitive biases, diagnose investor decision errors, or when they ask 'why do investors hold losers too long', 'how does loss aversion affect pricing', or 'what biases drive this market pattern'.".
日本語の概要は準備中です。原文の説明を表示しています。
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
日本語の概要は準備中です。原文の説明を表示しています。
"Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Apply Blue Ocean Strategy to create uncontested market space through value innovation. Use this skill when the user needs to differentiate beyond price competition, find new market opportunities, or redesign a product's value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create). Also use when the user says 'how do we stop competing on price', 'create a new category', or 'escape the red ocean'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Apply Porter's Five Forces framework to assess industry competitive dynamics and attractiveness. Use this skill when the user needs to analyze an industry's profitability structure, evaluate market entry barriers, assess supplier or buyer bargaining power, or understand competitive intensity — even if they say 'industry analysis' or 'is this market worth entering' without naming Porter's explicitly.".
日本語の概要は準備中です。原文の説明を表示しています。
"Calculate and analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to evaluate unit economics and marketing efficiency. Use this skill when the user needs to assess whether their customer acquisition is profitable, optimize marketing spend allocation, or evaluate business model viability — even if they say 'are we spending too much on ads', 'what's each customer worth', or 'is our growth sustainable'.".
日本語の概要は準備中です。原文の説明を表示しています。
"Customer relationship management strategy — integrated framework with six pillars: customer segmentation (RFM/CLV), journey orchestration (cross-channel), CDP technology stack, loyalty-program design, B2B key-account management (KAM), and CRM organization/governance. Use for VIP program design, membership-system decision, retail/ecommerce/B2B customer strategy, CDP buy-vs-build, marketing-automation adoption, or key-customer churn. Triggers: 『CRM 系統』『會員經營』『客戶分級』『大客戶策略』『CDP』『行銷自動化』『客戶生命週期』『VIP 方案』『顧客忠誠』『RFM』『CLV』『KAM』『Journey Orchestration』. For 師大 EMBA CRM, 政大 ecommerce, 中山 marketing cases. Complements Asgard `biz-cac-ltv` (tactics) and `biz-customer-journey` (single method) with the strategic integration layer.".
日本語の概要は準備中です。原文の説明を表示しています。
"Conduct compensation benchmarking analysis to position salaries against market data. Use this skill when the user needs to assess pay competitiveness, build salary bands, or analyze pay equity — even if they say 'are we paying market rate', 'salary benchmarking', or 'compensation analysis'.".
日本語の概要は準備中です。原文の説明を表示しています。
Write agency-standard creative briefs for marketing campaigns. Structure Background, Objective (SMART), Target Audience persona, Key Message, Mandatories, KPIs, Timeline, and Budget Allocation. Use when briefing agencies, creative teams, or internal marketing on a new campaign.
日本語の概要は準備中です。原文の説明を表示しています。
Research what people have discussed in the last 30 days across high-signal public platforms. Use when the user asks for `/last30days`, recent trend research, competitive intelligence, market pulse briefs, or engagement-ranked synthesis from Reddit, Hacker News, GitHub, X, YouTube, Polymarket, and similar sources.
日本語の概要は準備中です。原文の説明を表示しています。
Write marketing copy for pages, campaigns, product launches, ads, and email sequences. Use when the user asks for `/copywriting`, landing page copy, launch copy, ad variations, direct-response frameworks, AIDA, PAS, BAB, or refreshing existing marketing content.
日本語の概要は準備中です。原文の説明を表示しています。
Prove that a proposed active stablecoin can enter Pharos runtime data with both a fetchable price and a fetchable market-cap/circulating-supply path. Use before active additions and pre-launch promotions.
日本語の概要は準備中です。原文の説明を表示しています。
Turn any still image into a professional motion graphic through the Novoads API on Seedance 2.5. Covers how to read a reference image, motion vocabulary for any image type — UI, marketing hero, flat-lay, key art, collage, product, character — the prompt clauses that control camera, timing, frozen regions and text fidelity, and the upload mechanics. Use whenever the user supplies an image and wants it animated, moving, or turned into video — including "animate this", "turn this into a motion graphic", "make this move", "この画像動かして", "モーショングラフィックにして", "I want the cards to pop in", "I want the bars to slide up", or when they describe motion beats for a static image. Also use when asked to write a Seedance prompt for an existing image. Do NOT use for text-to-video with no source image, restyling existing footage (this skill takes no video input), cloning a reference video (use clone-video-ad), or a product photo that should seed a new scene rather than move as-is (use novoads-api).
Run email marketing end-to-end — list building, campaigns, automation flows, deliverability, and performance optimization.
日本語の概要は準備中です。原文の説明を表示しています。
Plan and promote events — conferences, trade shows, webinars-as-events, and field marketing that drives pipeline.
日本語の概要は準備中です。原文の説明を表示しています。
Use conversational marketing — chatbot strategy, conversation design, lead qualification bots, and messaging ROI.
日本語の概要は準備中です。原文の説明を表示しています。
Sales enablement, technical presales and deal acceleration for B2B SaaS revenue teams. Use this skill when planning outbound campaigns, running discovery calls, building deal strategy, creating battle cards, writing proposals, responding to RFPs, preparing a product demo, scoping a proof of concept or pilot, answering a security questionnaire or the AI annex buyers now attach to it, executing sales sequences, coaching qualification, or deciding what the website's AI chat agent is allowed to say. Also triggers on: outbound, cold outreach, reply handling, reply classification, out-of-office replies, auto-replies counted as replies, our reply rate is inflated, prospect replied remove me, opt-out by reply, is this list ready to send, launch readiness, CRM segment outbound, we emailed a current customer, outbound hit an open opportunity, ownerless leads, prospects engaging our competitors, competitor connections, displacement list, is this personalization creepy, can we mention they visited our site, signal freshness, deal strategy, pipeline, battle card, objection handling, common objections, why do we keep hearing this objection, mine call transcripts for objections, objection register, proposal, RFP, discovery call, MEDDPICC, sales sequence, qualification, sales engineer, solutions engineer, presales, demo plan, demo script, POC, proof of concept, pilot success criteria, technical evaluation, technical win, security questionnaire, vendor security review, SOC 2 questionnaire, AI security questionnaire, AI annex, AI vendor due diligence, the buyer is asking if we train on their data, do you train on customer data, which model do you use, model provider sub-processor, AI subprocessor disclosure, where does inference run, can the customer turn the AI feature off, AI-CAIQ, CSA AI Controls Matrix, ISO 42001, ISO/IEC 42001, NIST AI RMF, EU AI Act Article 50, are we a provider or a deployer, AI feature disclosure, our model vendor changed and nobody told the buyer, technical objection, mutual action plan, MAP, close plan, mutual close plan, buyer enablement, the deal is stalled, deal stalled after the demo, how do I get this deal to close, close date keeps slipping, JOLT, buyer indecision, no-decision loss, website chatbot, chat widget, AI chat agent, AI SDR, inbound AI SDR, conversational marketing, live chat, what should our chatbot be allowed to say, our chatbot quoted the wrong price, the bot promised a discount, do we have to disclose it is AI, EU AI Act chatbot disclosure, chatbot handoff to sales, chat transcript review, prompt injection on our chatbot, Drift, Qualified, Intercom.
日本語の概要は準備中です。原文の説明を表示しています。
Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce. Also owns the customer academy and customer education: online courses, onboarding curriculum, tutorials, certification programs, digital credentials and badges, exam and pass-mark design, course freshness when the product UI changes, and whether the academy should sit behind a login. Triggers on: customer academy, customer education, online course, course library, learning path, curriculum, tutorial, certification program, certified users, digital badge, Open Badges, recertification, exam, pass mark, LMS, Skilljar, our tutorial shows the old UI, our course is out of date, should the academy be gated, do certified customers renew better.
日本語の概要は準備中です。原文の説明を表示しています。
Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.
日本語の概要は準備中です。原文の説明を表示しています。