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Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different directions and the team needs a defensible plan.

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Step-by-step guide for creating your own Claude Skills, from deciding whether a skill is the right tool to writing the SKILL.md file, structuring reference material, and making it trigger reliably. Use when you want to package a workflow, framework, or repeated task into a reusable Skill, when an existing skill is not triggering or not loading the right context, when you are auditing a skill that is underperforming, or when you want to publish a skill for others. Also triggers when someone asks "how do I make a skill" or "what makes a good skill". Useful for individuals, teams, and anyone publishing skills publicly.

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How to design and run a programmatic SEO program that produces durable traffic instead of penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for your program at all. Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, comparison pages, directory site, listing site, scaled landing pages, programmatic content. Also triggers when a content set is not ranking, has been hit by an algorithm update, or when a team is considering pSEO as a growth lever.

日本語の概要は準備中です。原文の説明を表示しています。

Plan and execute a launch runbook covering pre-launch verification, go-live procedures, DNS cutover, post-launch monitoring, and rollback procedures. Use this skill whenever the user is preparing to launch a website or product, planning a DNS cutover, building a go-live checklist, or executing a launch day. Triggers on launch runbook, go-live, launch day, DNS cutover, deploy to production, site launch, product launch, cutover plan, launch checklist, deployment procedure. Also triggers when a launch is approaching and the team needs structured coordination, even if 'runbook' is not explicitly stated.

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Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline. Triggers on content refresh, content decay, content audit, refresh prioritization, content lifecycle, refresh strategy, traffic decay, ranking drop, content freshness, evergreen content, content maintenance. Also triggers when traffic is eroding silently across an aging content library, when teams cannot decide which pieces to refresh, or when refresh work is happening but the impact is unclear.

日本語の概要は準備中です。原文の説明を表示しています。

Build or audit a design system including component library, design tokens, naming conventions, contribution model, and documentation. Use this skill whenever the user wants to build a design system, audit an existing system, define design tokens at the system level, structure a component library, or set up design system governance. Triggers on design system, component library, design tokens, atomic design, atoms, molecules, organisms, design system documentation, Storybook, Figma library, system governance, design contribution model. Also triggers when teams are inconsistent across products and a system is the answer.

日本語の概要は準備中です。原文の説明を表示しています。

The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

日本語の概要は準備中です。原文の説明を表示しています。

Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence. Triggers on content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion, audience-channel matching, content-channel matching, distribution cadence, syndication strategy, organic distribution. Also triggers when content is publishing but reach is low, when the team is distributing on every channel without strategy, or when the content program needs a distribution discipline rather than just publication.

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Running experiments out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential testing, and the operational tradeoffs vs platforms like Statsig and Optimizely. Triggers on warehouse-native experimentation, run experiments in BigQuery, run experiments in Snowflake, dbt experiments, SQL t-test, CUPED variance reduction, exposure log, sample ratio mismatch, sequential testing, mSPRT, doubly robust estimation, build vs buy experimentation. Also triggers when the team is choosing between platform and warehouse, building warehouse-native experiment infrastructure, auditing one, or running an experiment with a custom metric the platform cannot handle.

日本語の概要は準備中です。原文の説明を表示しています。

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset library. Also triggers when a team is producing creative at scale, planning a creative test cycle, or auditing why creative is not converting.

日本語の概要は準備中です。原文の説明を表示しています。

Pre-publish QA framework for content. Brief adherence, voice consistency, fact accuracy, structure and clarity, AI-content audit, SEO and AEO compliance, internal linking and schema validation, QA at scale via sampling, the QA workflow, and the discipline that distinguishes catch-problems QA from checkbox QA. Triggers on editorial QA, content review, pre-publish review, content audit, content QA process, AI-content audit, hallucination check, content sampling, programmatic QA, voice consistency check, brief adherence check. Also triggers when a content team is shipping sloppy work, when AI-co-authored content is reaching publish unaudited, when a QA process burns reviewers out, or when a programmatic SEO set needs sampling discipline. On a voice consistency check, this skill owns checking a draft against an existing voice system at the publish gate; use `brand-voice` when the voice system itself needs defining or documenting.

日本語の概要は準備中です。原文の説明を表示しています。

Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.

日本語の概要は準備中です。原文の説明を表示しています。

Turning research artifacts into actionable PM insight. Customer interviews, user research notes, support ticket reviews, sales call transcripts, survey data, in-app feedback, all synthesized into the decisions they are meant to inform. The discipline of moving from raw discovery data to clear product direction without losing signal in the synthesis or fabricating insight that was not actually there. Triggers on research synthesis, customer interview synthesis, user research analysis, discovery readout, research insights, sales call analysis, support ticket analysis, qualitative data analysis. Also triggers when a team has done research but cannot turn it into decisions, when synthesis is producing pretty decks but no roadmap movement, or when an upcoming PM decision needs to be grounded in research already conducted.

日本語の概要は準備中です。原文の説明を表示しています。

Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.

日本語の概要は準備中です。原文の説明を表示しています。

A platform decision framework for experimentation. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate between them. How to coordinate when multi-platform is genuinely warranted. The decisions that compound for years and the ones you can defer. Triggers on which experimentation platform, choose Statsig vs PostHog, evaluate experimentation tools, switch experimentation platform, migrate from Optimizely, consolidate experimentation tools, multi-platform experimentation, experimentation platform decision, ab test platform selection, feature flag platform vs experiment platform, warehouse-native experiments, vendor lock-in experimentation. Also triggers when a team is asking about cost, governance, or migration cost across experimentation tools, or when an evaluation is starting.

日本語の概要は準備中です。原文の説明を表示しています。

Operational discipline for feature flags as production infrastructure. Flag types, naming, targeting rules, rollout strategy, lifecycle, governance, stale flag management, and the technical debt patterns that bite teams who weren't deliberate about it.

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Write an operating runbook from the delivered system and verified procedures. Use when the customer team or a successor needs to operate without the original engineer.

日本語の概要は準備中です。原文の説明を表示しています。

Expert SOC 2 compliance assistant covering all five Trust Services Criteria (Security/CC, Availability/A, Confidentiality/C, Processing Integrity/PI, Privacy/P). Use this skill whenever a user mentions SOC 2, Trust Services Criteria, SOC 2 Type 1 or Type 2, audit readiness, compliance gaps, control documentation, evidence collection, vendor risk questionnaires, or anything related to AICPA service organization controls. Trigger even for adjacent topics like "we need to get audited", "a customer asked for our security report", "writing an information security policy", or "preparing for an audit". Covers gap analysis, policy writing, control documentation, audit evidence preparation, and vendor risk reviews for organizations at any maturity level — from first-time startups to seasoned compliance teams.

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Expert ISO 27001 compliance assistant for security and compliance teams. Use this skill whenever a user asks about ISO 27001 or ISO/IEC 27001, including any of the following: gap analysis, auditing, compliance assessments, control checklists, policy writing, document generation, Statement of Applicability (SoA), risk assessment, risk registers, risk treatment plans, Annex A controls, ISMS implementation, clause requirements, certification readiness, transitioning from 2013 to 2022, control implementation guidance, incident response policies, access control policies, supplier security, or any information security management system (ISMS) topic. Trigger even if the user doesn't say "skill" — any ISO 27001 or ISMS question should use this skill.

日本語の概要は準備中です。原文の説明を表示しています。

Expert SOX IT General Controls (ITGC) advisor for finance, internal audit and IT compliance teams. Covers the four ITGC domains external auditors test for SOX 404 — access to programs and data, program changes, computer operations, and program development — plus scoping in-scope systems from the financial statements, designing risk-and-control matrices (RCMs), writing control narratives and test scripts, evaluating deficiencies (control deficiency vs significant deficiency vs material weakness under AS 2201 and Reg S-X), drafting remediation plans, SOX 404(a)/404(b) applicability and filer status, IPO readiness timelines, and COSO 2013 alignment. Use this skill whenever a user mentions SOX, ITGC, IT general controls, 404(a)/404(b), ICFR, material weakness, user access reviews, segregation of duties in IT, change management controls for financial systems, SOX testing or walkthroughs, PCAOB audits, or quarterly compliance for financial reporting systems.

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Challenges ideas, plans, decisions, and proposals using structured critical reasoning as devil's advocate, pre-mortem, red team, or evidence audit.

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New team member onboarding

日本語の概要は準備中です。原文の説明を表示しています。

Release coordination across departments

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Performance and feel refinement coordination

日本語の概要は準備中です。原文の説明を表示しています。