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Generate a Disaster Recovery plan with RTO/RPO targets. Use when someone asks to "create a DR plan", "disaster recovery", "business continuity", or "RTO RPO". Do NOT use for step-by-step restoration runbooks — use /pmstudio-recovery instead. Designed for SaaS platform products where Coco Inc is the customer — focuses on service continuity, data recovery, and vendor dependency management rather than infrastructure rebuild.

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Advanced distributed patterns - event sourcing, CQRS, saga, stream processing, append-only log, exactly-once delivery, sequencer, double-entry ledger, erasure coding, order book, watermarks

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Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

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Dung khi sap ra mat san pham, dich vu hoac khoa hoc MOI va can duong di ra thi truong — chon phan khuc beachhead, thong diep launch, kenh theo tung giai doan pre-launch, launch, post-launch, milestone va tieu chi go/no-go. Kich hoat khi user nhac 'go-to-market', 'GTM', 'ke hoach ra mat san pham', 'launch plan', 'tung san pham moi', 'san pham sap ra ma chua biet ban cho ai', 'ra mat khoa hoc moi', 'vao thi truong moi'. Khong dung cho — checklist va war-room dieu phoi ngay launch thi dung skill 60-launch-playbook; ke hoach marketing dinh ky ca ky thi dung skill 00-ke-hoach-mkt; chot dinh vi truoc do thi dung skill 58-positioning.

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Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich hoat khi user nhac 'khung hoang truyen thong', 'crisis', 'bi bao xau', 'review 1 sao lan rong', 'content gay phan ung', 'khach to tren mang', 'dang bi tay chay', 'phai xin loi the nao'. Khong dung cho — theo doi va canh bao som khi chua co su co thi dung skill 15-social-listening; campaign kem ve so lieu chu khong phai su co thi dung skill 03-danh-gia-hieu-suat; tong ket bai hoc sau khi da yen thi dung skill 63-campaign-retrospective.

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Dung khi can chot QUY CHUAN NHIN cua thuong hieu de moi nguoi lam ra deu giong nhau — brand personality, he mau, typography, quy tac dung logo, phong cach hinh anh, quy tac component, kich thuoc an pham chuan, cach dat ten va to chuc file. Kich hoat khi user nhac 'brand guideline', 'brand book', 'brand identity', 'style guide', 'quy chuan thuong hieu', 'bang mau thuong hieu', 'moi nguoi lam ra mot kieu', 'khong biet dung font gi'. Khong dung cho — giong noi va cach hanh van thi dung skill 35-brand-voice; cham diem mot thiet ke da lam xong thi dung skill 47-design-review; dinh vi va thong diep thi dung skill 58-positioning.

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Dung khi mot CA NHAN da co nguoi theo doi va muon RA TIEN — 3 phien ban funnel cho founder, coach, creator; offer ladder tu mien phi den high-ticket; tam ly gia cho dich vu gan voi con nguoi; inbound vs outbound; dam phan brand deal cho creator; thue va phap ly ca nhan tai VN. Kich hoat khi user nhac 'kiem tien tu personal brand', 'offer ladder ca nhan', 'ban khoa hoc', 'coaching 1-1', 'nhan booking sponsorship', 'nhieu follower ma khong ra tien', 'founder lead gen'. Khong dung cho — dinh gia san pham cua DOANH NGHIEP thi dung skill 17-pricing-strategy; dong goi offer cho san pham cong ty thi dung skill 31-offer-design; chuoi email nuoi duong thi dung skill 14-email-marketing.

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Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day onboarding, engagement rituals, a moderation playbook, and activation metrics. Trigger on 'build a community', 'Skool community', 'Mighty Networks setup', 'Discord for my audience', 'paid community', 'my group is dead and nobody posts'. Also use when the user has members and no reason for them to come back. Not for — posting inside communities you do NOT own, see `38-community-seeding-global`; pricing and packaging the membership, see `27-personal-brand-monetize-global`; referral loops, see `18-referral-program-global`.

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Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem. Kich hoat khi user nhac 'retro campaign', 'retrospective', 'post-mortem', 'tong ket chien dich', 'bai hoc tu campaign', 'campaign vua roi rut ra gi', 'lan sau lam khac the nao'. Khong dung cho — bao cao so lieu dinh ky cho sep hoac khach thi dung skill 07-bao-cao-marketing; danh gia hieu suat tung nhan su thi dung skill 65-team-performance-review; ke hoach ads ky tiep thi dung skill 57-next-ads-plan.

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Dung khi can viet copy quang cao TRA TIEN cho Meta, TikTok hoac Google — 6 bien the theo 3 tang pheu TOFU/MOFU/BOFU, tuan thu gioi han ky tu va chinh sach nen tang. Co Mode A cho san pham va Mode B cho personal brand, tu chon theo file context. Kich hoat khi user nhac 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Khong dung cho — caption dang organic khong chay tien thi dung skill 37-caption-social; slogan / cau hai y / headline poster thi dung skill 74-copy-hai-lop; loi thoai video thi dung skill 04-script-video; duyet copy da viet thi dung skill 62-marketing-review.

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Use when a campaign has ENDED and the team needs a structured retrospective — a scorecard against target, what worked, what did not, and why with evidence, surprises, process review, lessons written back into the playbook and Brand Hub, and action items with owners. Trigger on 'campaign retrospective', 'campaign retro', 'post-mortem', 'campaign debrief', 'what worked and what did not', 'the campaign is over, what did we learn'. Also use when a campaign underdelivered and the team is arguing about why. Not for — a periodic performance report, see `07-marketing-report-global`; diagnosing live numbers mid-flight, see `03-performance-eval-global`; the next period ads plan, see `57-next-ads-plan-global`.

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Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu.

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Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'go-to-market', 'GTM plan', 'product launch plan', 'we are launching a new product', 'beachhead segment', 'how do we launch this course'. Also use when the user has a finished product and no route to the first customers. Not for — the day-by-day execution checklist, see `60-launch-playbook-global`; the ongoing period plan, see `00-marketing-plan-global`; one campaign inside the launch, see `02-campaign-brief-global`; positioning first, see `58-positioning-global`.

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Use when a multi-slide carousel is needed for Instagram, Facebook, or LinkedIn — a narrative arc with the hook on slide one, value through the middle, CTA on the last, headline, body, visual direction, and background per slide, plus an HTML preview to approve the concept before production. Trigger on 'carousel brief', 'make a carousel', 'turn this into slides', 'LinkedIn carousel', 'slide by slide breakdown', 'preview the carousel first'. Not for — a single static image, see `42-image-brief-global`; the caption posted with it, see `37-social-caption-global`; production steps inside Canva or Figma, see `45-design-tool-brief-global`; scoring the finished slides, see `47-design-review-global`.

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Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X — hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for — paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.

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Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.

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Use when brand VISUAL rules have to be created or updated — brand personality, color system, typography, logo usage, imagery and visual tone, component rules, accessibility contrast, standard asset sizes, and file naming. It is the source document every design skill and the Brand Hub reads. Trigger on 'brand guideline', 'brand book', 'style guide', 'brand standards', 'our designs all look different', 'update the brand palette'. Also use when the user has a logo and nothing written down. Not for — how the brand SOUNDS in writing, see `35-brand-voice-global`; positioning and the message, see `58-positioning-global`; briefing one asset, see `42-image-brief-global`; scoring a design, see `47-design-review-global`.

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Use when a team wants to design, audit, or operate an AI Marketing OS — a Brand Hub source of truth, role-based AI projects for leader, content, design, performance, and knowledge, skill chains, ChatGPT plus Claude plus NotebookLM workflows, MCP connectors, a Notion or Drive second brain, ads data loops, SOPs, weekly reviews, and handoffs. Trigger on 'AI marketing OS', 'set up our marketing AI system', 'Brand Hub', 'AI workflow for the team', 'MCP for ads data', 'how do I make AI actually useful for marketing'. Not for — one campaign brief, see `02-campaign-brief-global`; the weekly report, see `07-marketing-report-global`; the brand visual rules, see `46-brand-guideline-global`; the product context file, see `product-marketing-context-global`.

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Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.

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Generates Xiaohongshu (Little Red Book) infographic series with 10 visual styles and 8 layouts. Breaks content into 1-10 cartoon-style images optimized for XHS engagement. Use when user mentions "小红书图片", "XHS images", "RedNote infographics", "小红书种草", or wants social media infographics for Chinese platforms.

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Automatically organizes invoices and receipts for tax preparation by reading messy files, extracting key information, renaming them consistently, and sorting them into logical folders. Turns hours of manual bookkeeping into minutes of automated organization.

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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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A complete marketing department in one skill. Website and landing-page audits with weighted 0-100 scores, copywriting with panel scoring and AI-slop removal, an 18-tactic ad hook engine, GEO/AEO for getting cited by ChatGPT/Perplexity/AI Overviews, paid-ads creative diagnosis and production briefs, email sequences, LinkedIn/X writing, launch playbooks, positioning and offer design, competitor teardowns, app store optimization, honest analytics and test design. Use for ANY marketing task — audit, write, rewrite, diagnose, score, plan, launch, position, price, analyze — whenever the user mentions marketing, growth, conversion, copy, ads, hooks, CPM, ROAS, SEO, GEO, email, social, landing pages, funnels, launches, competitors, brand, positioning, pricing, or app stores, or says "my landing page sucks", "nobody's converting", "why are my CPMs up", "AI doesn't recommend us", "write me 20 hooks". Route via the table inside; fan out subagents for multi-dimensional work. Not for pure engineering, legal, or finance.

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Problem-solving with Rudin's Real and Complex Analysis textbook

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