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产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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B2B 大客户销售 (B2B 大客户销售 / 企业级复杂销售 (Enterprise B2B Sales / Complex Selling) — 面向企业客户的高价值、长周期、多干系人复杂销售的职业认知操作系统，从业者(AE/客户经理/SE 售前/销售负责人 VP Sales/CRO)、想入行者、以及服务这行(销售咨询/enablement/RevOps)的视角。覆盖: (a) 第一性张力 — 三大方法论流派之争: **买方主导的诊断式提问 (consultative/discovery-led: SPIN 提问 → 痛点 → 方案, 「像医生先诊断再开方」) ⇄ 卖方主导的教学式挑战 (Challenger: Teach-Tailor-Take control, 用商业洞见 reframe 客户认知, 「像老师挑战客户的既有想法」) ⇄ 资格审查纪律 (MEDDIC/MEDDPICC: 先严格 qualify/disqualify, 「no deal 好过 bad deal」)**; 三派不是非此即彼, 资深人混用, 但底层世界观分歧真实(问 vs 教 vs 筛); 更深层张力 — 「过程/方法论纪律 (process rigor: 预测准确、deal inspection、qualify) ⇄ 关系/信任 (relationship: champion 培养、高管关系、人情)」, 「卖结果/业务价值 (business outcome/ROI、卖给经济决策人) ⇄ 卖产品/功能 (feature selling)」, 「多线程触达买方委员会 (multithreading buying committee) ⇄ 单一 champion 依赖」; (b) 方法论正典 (最标准化、最易蒸出高质量+CLI 化) — MEDDIC/MEDDPICC (Metrics 量化指标/Economic buyer 经济决策人/Decision Criteria 决策标准/Decision Process 决策流程/Identify Pain 痛点/Champion 内部拥护者 + Paper process 签约流程/Competition 竞争), SPIN (Situation/Problem/Implication/Need-payoff 提问序列), Challenger (商业洞见 commercial insight + reframe + 建设性张力 constructive tension + Mobilizer 调动者), Solution Selling (痛点链 pain chain/愿景创建/buying vision), Sandler (前置合约 up-front contract/痛苦漏斗 pain funnel/潜艇七步), Command of the Message (Force Management: 业务价值框架/before-after/decision criteria), Gap Selling (Keenan: 现状 current state → 期望 future state → 差距 the gap/问题中心), Miller Heiman Strategic Selling (蓝表 blue sheet/buying influences: 经济/用户/技术买家 + coach), Value Selling, BANT (老式资格框架, 多被 MEDDIC 取代); (c) 行业结构与角色 — SDR/BDR (开发/约见) → AE/客户经理 (成交) → SE/售前/Solutions Engineer (技术验证/POC/demo) → CSM (客户成功/续约扩张) → Sales Manager/VP Sales/CRO; RevOps (收入运营), Sales Enablement (赋能); land and expand (先落地再扩张)、量化指标 quota/OTE(目标总收入)/配额达成率/pipeline coverage(管道覆盖率 ~3x 业内经验法则)/win rate(赢率)/sales velocity(销售速度)/ramp time(爬坡期)/ACV·ARR·NRR(年合同额/年经常性收入/净收入留存); (d) 销售周期 (the deal/opportunity lifecycle) — prospecting 开发 → discovery 需求挖掘 → qualification 资格审查(MEDDIC) → demo/technical validation/POC 技术验证 → business case/value 业务价值与 ROI → proposal 提案 → negotiation 谈判(procurement 采购/法务/security review) → close 成交 → onboarding/expansion 交付与扩张; 干系人: champion 拥护者 vs coach 线人 vs economic buyer 经济决策人 vs blocker 阻碍者; mutual action plan/close plan(双向行动计划/成交计划); (e) 产出物与节奏 — discovery call(需求电话)、demo、business case、proposal/SOW、MAP(mutual action plan)、forecast(预测: commit/best case/pipeline 类别)、pipeline review/deal review/QBR(季度业务回顾)/account plan(客户计划); (f) 职业/招聘/薪酬 — quota/OTE/comp plan(底薪+提成)/accelerator(加速器)/SPIFF/clawback、ramp、President's Club(顶尖销售俱乐部)、SDR→AE→管理 晋升路径、rep turnover(销售流失率高); (g) 争议/批判 — Challenger 是否过誉(CEB 原始数据被质疑、insight selling 批评)、MEDDIC 沦为填表剧场(box-checking theater, 填字段不真 qualify)、活动指标 vs 质量(spray-and-pray 群发/冷电话存废之争)、AI SDR/自动化淹没收件箱(2024-2025 AI BDR 泡沫 + 邮件送达率崩溃 backlash)、SDR 军团模式是否将死(Winning by Design/signal-based GTM 取代)、配额虚高与销售 burnout、季末打折促单、销售方法论的「宗教化」与培训-认证产业链、最大竞争对手其实是「no decision/维持现状」而非对手; (h) 流派/思想谱系 — 提问诊断派(Rackham SPIN/Bosworth&Eades Solution Selling/Keenan Gap Selling) vs 挑战教学派(Dixon&Adamson Challenger/Force Management Command of the Message) vs 资格纪律派(MEDDIC: Napoli&Dunkel 起源/John McMahon/MEDDICC Andy Whyte) vs 关系战略派(Miller Heiman Strategic/Large Account) vs SaaS 现代收入架构派(Aaron Ross Predictable Revenue/Mark Roberge Sales Acceleration Formula/Jacco van der Kooij Winning by Design bowtie/David Skok 指标) vs 开发-心态派(Jeb Blount Fanatical Prospecting/Sales EQ、Anthony Iannarino、Josh Braun) vs 谈判(Chris Voss Never Split the Difference 战术同理心)。不含: B2C/零售/电商导购销售、纯电话客服/客户支持、纯渠道/分销管理(channel 虽相关但聚焦直销复杂销售)、纯 marketing/需求生成(demand gen 虽上游但本 skill 聚焦销售执行)、纯 CSM 客户成功(虽相关但聚焦 new logo + expansion 的销售动作)。) Master OS — automated mastery of B2B 大客户销售 / 企业级复杂销售 (Enterprise B2B Sales / Complex Selling) — 面向企业客户的高价值、长周期、多干系人复杂销售的职业认知操作系统，从业者(AE/客户经理/SE 售前/销售负责人 VP Sales/CRO)、想入行者、以及服务这行(销售咨询/enablement/RevOps)的视角。覆盖: (a) 第一性张力 — 三大方法论流派之争: **买方主导的诊断式提问 (consultative/discovery-led: SPIN 提问 → 痛点 → 方案, 「像医生先诊断再开方」) ⇄ 卖方主导的教学式挑战 (Challenger: Teach-Tailor-Take control, 用商业洞见 reframe 客户认知, 「像老师挑战客户的既有想法」) ⇄

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日本語の業務文書を作成・修正するときに使用する共通品質基準。事実性、確度、論理、簡潔さ、自然な日本語を守る。提案書、報告、技術説明、議事録、メール、Slack、要約、レビューに適用する。創作、広告コピー、コードや構造化データだけの生成には使用しない。

Cloud-based AI swarm deployment and event-driven workflow automation with Flow Nexus platform

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xangiの設定確認・設定ファイル変更・反映再起動を行うスキル。最新仕様は対象cloneのxangiドキュメントを参照する。「このチャンネルでも応答して」「タイムアウト変えて」「設定確認して」で使用。

Extract any website's design system into an agent-ready DESIGN.md using Firecrawl scrape evidence. Use when the user wants colors, fonts, spacing, components, layout patterns, or brand/UI guidance from a website so AI agents can create new websites, clone a look, or build pages inspired by that design.

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Analyze production Agentforce agent behavior using session traces and Data Cloud, and manage Agent Health Monitoring (AHM) alerts. TRIGGER when: user queries STDM session data or Data Cloud trace records; investigates production agent failures, regressions, or performance issues; asks about session traces, conversation logs, or agent metrics; wants to reproduce a reported production issue in preview; runs findSessions or trace analysis queries; creates, lists, updates, or deletes an AHM data alert on an agent metric (escalation rate, deflection, etc.); asks why an alert is not firing or wants to check whether alerts have fired (notification counts, or the per-alert Incidents view). DO NOT TRIGGER when: user creates, modifies, or debugs .agent files during development (use agentforce-generate); writes or runs test specs (use agentforce-test); uses sf agent preview for local development iteration; deploys or publishes agents.

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Audit and improve website readiness for AI agents using the Cloudflare "Is It Agent Ready?" scanner (isitagentready.com). Covers scanning via API, interpreting results, generating implementation prompts, and fixing every check. Use when the user mentions "agent ready", "isitagentready", "AI agent scan", "agent readiness", "agent-ready score", "MCP server card", "agent skills index", "markdown for agents", "content signals", "web bot auth", "agent discovery", "RFC 9727", "RFC 8288", "RFC 9728", "SEP-1649", "WebMCP", "ARD", "ai-catalog", "x402", "UCP", "ACP", or wants to make a website discoverable and usable by AI agents.

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CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.

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Manage Hyperliquid perp positions and margin from the desk computer - read positions and margin, set leverage and cross/isolated mode, add isolated margin, understand margin tiers and liquidation price, close a position with a reduce-only IOC, and clean up orphaned orders. Write actions are Execution Trader only, on an approved ticket. Use for leverage changes, closes, protection checks and margin questions.

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This skill should be used when a session's job is to DRIVE OPEN PRs TO MERGE rather than to write new code — "close out the open PRs", "review and fix the open PRs", "what's blocking our PRs", "which PRs are mergeable". It owns the In Review column: it reads each PR's gate status, verifies and fixes review findings on PRs OTHER sessions built, replies in-thread, and stops at the merge gate for the user's per-PR approval. Do NOT load it for building a feature and opening its PR — that is a build session (`genesis-development`).

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Anti-detection behaviour for Genesis browser automation - what the Camoufox tools already do, what the agent must still do, Cloudflare Turnstile handling, and per-site notes for bot-hostile sites

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Chooses PaaS hosting for apps, agents, APIs, and workers. Use when picking Vercel, Fly.io, Railway, Render, Cloudflare, Netlify, Heroku, Cloud Run, or container PaaS.

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Guides Cloudflare Wrangler CLI usage for Workers, bindings, deploys, local dev, and config. Use when running or reviewing wrangler commands.

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Ensure textures and decals cover all visible surfaces of a closed or extruded Blender asset, especially front/back caps and sidewalls, instead of relying on partial projected planes, curves, or linework overlays. Use when back textures do not fill the model, side textures are missing, spin/turntable views expose plain sidewalls, or a model needs separate UV treatment for caps and side surfaces.

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Dark-themed SVG architecture/cloud/infra diagrams as HTML.

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Author or improve a Skill (an executable, reusable capability with a ``SKILL.md`` plus optional ``scripts/``, ``references/``, and assets). Trigger this skill whenever the user wants to: - Capture a workflow they keep repeating into a fresh Skill - Polish an existing Skill's prompt, description, or examples - Tighten when-to-trigger wording so the model invokes the Skill more reliably - Discuss the Skill format, frontmatter, or how progressive disclosure works Do not wait for the user to say "skill-creator" verbatim — phrases like "turn this into a skill", "let's make a reusable thing for this", "improve my skill", or "tweak the description for this skill" should all reach this skill.

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Maintain the slopus/happy open source project. Triage issues, manage the GitHub project board, draft closing comments, find duplicates, check if bugs are fixed on main, and engage with community contributors. NEVER posts comments or closes issues without showing exact text and getting approval first.

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Optimizing FinOps and cloud cost: IaC-based estimation, right-sizing, RI/SP recommendations, anomaly detection, budget alerts, AI/GPU workload economics. Use to forecast or cut cloud spend.

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Cloud-based AI swarm deployment and event-driven workflow automation with Flow Nexus platform

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Diagnose and fix mini-program failures through reproducible, evidence-driven root-cause analysis across source, state, asynchronous timing, caches, mock data, build versions, platform behavior, devices, cloud calls, and external services. Use when users report white screens, crashes, stale or jumping values, missing data, intermittent behavior, permission failures, performance stalls, device-only defects, API or cloud-function errors, source-versus-build mismatches, or regressions whose cause is not yet established. Freezes the observation environment, ranks competing hypotheses, runs discriminating checks, creates a failing regression test before repair, covers analogous states, and never hides a known failure with longer waits, swallowed errors, forced success, or cosmetic patches.

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Verify mini-program implementations and fixes with risk-calibrated evidence across static checks, unit tests, integration tests, state matrices, simulators, real devices, cloud environments, and release artifacts. Use when users ask to test, validate, accept, regression-check, quality-check, confirm readiness, or determine whether a mini-program feature is actually complete. Binds results to a source and build fingerprint, records commands and observable evidence, separates passed, failed, blocked, and not-run layers, prioritizes the next highest-information check, and never converts local success into device, cloud, release, or formal acceptance claims.

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Design formative assessments that make students' historical thinking visible — revealing whether they source, close-read, contextualise, and corroborate. Use when assessing historical thinking skills or planning a diagnostic.

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把自媒体口播文案变成配音音频。自动做章节/分段拆分，用 MiniMax TTS（含用户本人的复刻音色）逐句合成，按采样帧精确拼接，停顿节奏可控。默认只出音频，需要字幕时可加出 SRT。触发场景：(1) 用户给一段文案要求"生成配音"、"做成音频"、"配个音"、"转成语音"；(2) 口播稿/自媒体文案转成品音频；(3) 用户要"出个口播"、"用我的声音读一遍"；(4) 需要复刻声音做 TTS；(5) 用户要文案的 SRT 字幕；(6) 使用 /voice-clone-tts 命令。

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