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"Apply Upper Echelons Theory (Hambrick and Mason, 1984) to analyze how top management team characteristics — demographics, experiences, values — shape strategic choices and organizational outcomes. Use this skill when the user needs to evaluate TMT composition effects on strategy, predict strategic direction from leadership profiles, assess whether managerial discretion enables or constrains executive influence, or when they ask 'does leadership background matter for strategy', 'how does TMT composition affect decisions', or 'why did this management team make that choice'.".

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"Apply the SERVQUAL model (Parasuraman, Zeithaml, and Berry, 1988) to measure service quality gaps across five dimensions. Use this skill when the user needs to diagnose service quality shortfalls, benchmark customer expectations against perceptions, design service improvement programs, or when they ask 'where is our service failing', 'what do customers expect vs experience', or 'how do we measure service quality'.".

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"Apply ethnographic methods including prolonged engagement, participant observation, thick description, and netnography to study cultures and communities. Use this skill when the user needs to design fieldwork with immersive observation, interpret cultural practices through thick description, study online communities via netnography, or when they ask 'how do I study a culture or community', 'what is participant observation', or 'how do I apply ethnography to online settings'.".

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"Apply event study methodology to measure abnormal returns and cumulative abnormal returns (CAR) around corporate or market events. Use this skill when the user needs to quantify the market impact of announcements, design event and estimation windows, or when they ask 'did this event affect stock price', 'how do I calculate abnormal returns', or 'what is the market reaction to this announcement'.".

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"Apply phenomenological methods including bracketing (epoche), lived experience inquiry, and Interpretive Phenomenological Analysis (IPA) to uncover the essence of human experience. Use this skill when the user needs to study how people experience a phenomenon from the first-person perspective, apply Husserlian descriptive or Heideggerian interpretive phenomenology, conduct IPA with idiographic focus, or when they ask 'what is the lived experience of X', 'how do I bracket my assumptions', or 'how do I do IPA'.".

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"Apply social capital theory (Putnam, Coleman, Bourdieu, Burt) to analyze how network structures and trust generate value or impose constraints. Use this skill when the user needs to evaluate bridging vs bonding capital, identify structural holes or network closure benefits, assess community or organizational trust dynamics, or when they ask 'how does our network create value', 'are we too insular', or 'where are the structural holes we can exploit'.".

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"Apply pecking order theory (Myers and Majluf, 1984) to analyze how information asymmetry drives financing hierarchy decisions. Use this skill when the user needs to explain why firms prefer internal over external financing, interpret equity issuance as a negative signal, evaluate capital raising decisions, or when they ask 'why did the stock drop on the equity offering', 'should we use debt or equity', or 'why do firms hoard cash'.".

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"Apply panel data analysis with fixed effects, random effects, and dynamic GMM to exploit longitudinal variation and control for unobserved heterogeneity. Use this skill when the user has repeated observations over time for multiple entities, needs to choose between FE and RE via Hausman test, or when they ask 'how do I control for firm-specific effects', 'fixed or random effects', or 'how to handle endogeneity in panels'.".

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"Apply Bourdieu's field theory to analyze power relations through the interplay of field, capital, and habitus. Use this skill when the user needs to map positions and position-takings within a social field, analyze how different forms of capital (economic, cultural, social, symbolic) structure competition, explain why actors behave as they do within institutional settings, or when they ask 'why do people in this industry act this way', 'who has power and why', or 'how does this field reproduce inequality'.".

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"Apply Kingdon's multiple streams framework to analyze how problems, policies, and politics converge to open policy windows. Use this skill when the user needs to explain why certain policies get adopted while others don't, identify policy windows and entrepreneurial opportunities, or analyze the agenda-setting process in public policy — even if they say 'why did this policy pass now', 'policy window', or 'how do issues get on the agenda'.".

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"Apply flow theory to diagnose optimal experience conditions and design environments that balance challenge and skill for sustained engagement. Use this skill when the user needs to explain why users disengage from tasks, optimize task difficulty for peak performance, design learning progressions or gamification systems, or when they ask 'why do people lose focus', 'how to design for engagement', or 'what conditions produce peak performance'.".

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"Apply Self-Determination Theory to analyze motivation quality along the autonomy continuum and design interventions that satisfy basic psychological needs. Use this skill when the user needs to diagnose why intrinsic motivation is declining, evaluate incentive structures for motivational crowding, design need-supportive environments, or when they ask 'why did rewards backfire', 'how to foster intrinsic motivation', or 'what needs drive engagement'.".

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"Apply the DeLone and McLean Information Systems Success Model to evaluate IS effectiveness through six interdependent dimensions. Use this skill when the user needs to assess system quality, information quality, or service quality of an IS, diagnose why users are dissatisfied, measure net benefits of a system investment, or when they ask 'how do we measure IS success', 'why are users unhappy with this system', or 'is our system delivering value'.".

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"Apply cultivation theory (Gerbner) to analyze how long-term media exposure shapes worldviews. Use this skill when the user needs to study cumulative media effects on audience beliefs, evaluate mainstreaming and resonance phenomena, or assess how media consumption patterns correlate with perceptions of social reality — even if they say 'does watching news make people more fearful', 'how does media shape worldview', or 'mean world syndrome'.".

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"Apply Granovetter's embeddedness theory to analyze how economic behavior is embedded in ongoing social relations, avoiding both over-socialized and under-socialized accounts. Use this skill when the user needs to explain why market transactions deviate from pure economic rationality, analyze how trust and social ties shape business dealings, evaluate structural vs relational embeddedness in inter-firm networks, or when they ask 'why do firms prefer existing partners over cheaper alternatives', 'how do social relationships shape economic outcomes', or 'is this market truly arms-length'.".

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"Apply case study research design (Yin) to investigate how and why questions within real-life contexts using single or multiple case designs and triangulation. Use this skill when the user needs to choose between single and multiple case designs, apply holistic versus embedded units of analysis, triangulate evidence from multiple sources, or when they ask 'how should I structure a case study', 'single or multiple cases', or 'how do I ensure validity in case research'.".

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"Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.".

日本語の概要は準備中です。原文の説明を表示しています。

"Apply AI ethics frameworks (fairness, accountability, transparency, privacy) to evaluate AI systems for algorithmic bias, explainability gaps, and value alignment failures. Use this skill when the user needs to audit an AI system for ethical risks, design fairness constraints, assess explainability requirements, or when they ask 'is this AI system fair', 'how do we detect algorithmic bias', 'what are the ethical implications of this AI deployment', or 'how do we make this model explainable to stakeholders'.".

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"Measure and optimize customer service performance using CSAT, NPS, CES, First Contact Resolution, and text mining on support tickets. Use this skill when the user needs to evaluate CS team performance, identify top complaint drivers, optimize staffing, or build CS dashboards — even if they say 'is our CS team doing well', 'what are customers complaining about', 'how many agents do we need', or 'build a CS dashboard'.".

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"Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services. Use this skill when the user needs to plan a product launch, design a go-to-market strategy, or audit their marketing mix — even if they say 'how should we price this', 'where should we sell', or 'what's our go-to-market plan'.".

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"Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.".

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"Apply DuPont Analysis to decompose Return on Equity (ROE) into profitability, efficiency, and leverage components. Use this skill when the user needs to diagnose why ROE is high or low, compare financial performance drivers across companies, or identify which operational lever to pull — even if they say 'why is our ROE declining' or 'how do we improve returns'.".

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"Perform break-even analysis to determine the sales volume or revenue needed to cover all costs. Use this skill when the user needs to calculate break-even point, assess margin of safety, evaluate operating leverage, or decide pricing and volume trade-offs — even if they say 'how many units do we need to sell', 'when will we be profitable', or 'what happens if we lower the price'.".

日本語の概要は準備中です。原文の説明を表示しています。

QA-test a website or web app and return a 1-5 quality score (5 = flawless, 1 = broken) with evidence. Use when the user wants to test, QA, evaluate, score, or "check how good" a site, page, flow, or app — including a local dev server (e.g. "qa test localhost:5173", "does the checkout work?", "rate this landing page"). Drives a real Browser Use cloud browser, tunneling localhost automatically.

日本語の概要は準備中です。原文の説明を表示しています。