「marketing」の検索結果

When the user wants help with pricing decisions, packaging, monetization strategy, or subscription models. Also use when the user mentions 'pricing', 'price', 'monetization', 'freemium', 'Van Westendorp', 'how much should I charge', 'pricing tiers', 'good-better-best', 'SaaS pricing', 'subscription model', 'free vs paid', 'packaging', 'pricing page', 'annual vs monthly', or is deciding between free and paid models. Make sure to use this whenever someone is making ANY pricing decision — even questions like 'should I charge for this?' or 'is freemium right for us?' or 'my conversion rate is low, is it the price?' are pricing strategy questions. Covers value-based pricing, tier structure, price psychology, and competitor benchmarking.

日本語の概要は準備中です。原文の説明を表示しています。

Find realistic link prospects with SERP and backlink evidence, discover contact paths via web tools, and draft personalized outreach — with targets saved to .seo/backlink-targets.json for off-page-seo campaigns. Use this skill when the user has a linkable asset (study, tool, guide, template, product page) and wants backlinks, resource-page inclusions, or comparison mentions. Triggers: "link prospecting", "find backlink opportunities", "resource page outreach", "get backlinks for", "link building outreach".

日本語の概要は準備中です。原文の説明を表示しています。

Discover keyword opportunities with MEASURED volume, keyword difficulty, CPC, and intent from OpenSEO, then write them into brand/keyword-plan.md. Use this skill whenever someone asks for keyword difficulty, KD, search volume, keyword ideas with metrics, striking-distance opportunities from Search Console, or SERP-validated keyword priorities. For qualitative research without an OpenSEO connection, use mktg's keyword-research instead (metrics will be unknown). Triggers: "keyword difficulty", "search volume", "keyword opportunities", "striking distance keywords", "measured keyword research".

日本語の概要は準備中です。原文の説明を表示しています。

Open a pull request for the current feature

日本語の概要は準備中です。原文の説明を表示しています。

Designs viral referral programs with incentive structures, sharing mechanics, and tracking. Covers one-sided, two-sided, tiered, and milestone models with viral coefficient calculations. Use when someone wants word-of-mouth growth, viral loops, invite programs, or says 'referral', 'viral loop', 'word of mouth', 'invite program', 'refer a friend', 'growth loop', 'referral incentive', 'affiliate program', 'ambassador program', 'get users to invite friends', or 'organic growth'. Even casual mentions like 'how do I get my users to spread the word' or 'can users invite others' should trigger this. Includes anti-fraud measures and copy templates for both referrer and referee. Use this whenever user-driven acquisition or viral mechanics are discussed.

日本語の概要は準備中です。原文の説明を表示しています。

Summarize any block of text using the `summarize` CLI (chained-in from steipete/summarize — npm package `@steipete/summarize`). Use whenever the user pastes a long piece of content and asks for a TL;DR, a summary, a digest, a gist, a condensed version, or key points — even if they don't explicitly say "use summarize". Also chains into `mktg-transcribe --summarize` for audio/video TL;DRs and source-digestion workflows to condense long articles. Requires the `summarize` CLI to be installed (`mktg doctor` will tell you if it's missing). Do NOT trigger for structured data (JSON/CSV/code), for text already shorter than ~500 words, or when the user wants the full content preserved.

日本語の概要は準備中です。原文の説明を表示しています。

Reverse-engineer any person's writing voice from their content. Paste in posts, articles, tweets, or essays and this skill launches 10 parallel Sonnet subagents to analyze every dimension of the voice, then synthesizes into a voice file. Use when someone says 'match this voice,' 'analyze this writing,' 'extract their voice,' 'make me sound like this,' 'study this person's writing,' or pastes in content they want to learn from.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use when the user mentions 'launch plan', 'go to market', 'GTM', 'Product Hunt', 'beta launch', 'how do I launch', 'pre-launch', 'launch checklist', 'distribution plan', 'release strategy', 'feature announcement', or is about to ship something and needs a distribution plan. Even vague requests like 'I'm almost done building, what now?' or 'how do I get users?' should trigger this skill. Make sure to use this whenever someone is planning ANY kind of product or feature release, even if they don't say 'launch' explicitly — if they're thinking about getting something in front of users, this is the skill. This is the STRATEGIC planner — for operational platform submissions and directory launches, see /startup-launcher instead.

日本語の概要は準備中です。原文の説明を表示しています。

Design, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content, or set up on Substack, Beehiiv, Ghost, or ConvertKit. Triggers on 'newsletter', 'editorial', 'weekly email', 'subscriber growth', 'newsletter template', 'email digest', 'Substack', 'Beehiiv', 'newsletter strategy', 'newsletter issue', 'recurring email', or 'email content'. Even if they just say 'I want to email my audience regularly' or 'start a weekly email', this is the skill. Covers curated, editorial, and hybrid formats with referral programs, platform guidance, and engagement metrics.

日本語の概要は準備中です。原文の説明を表示しています。

Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.

日本語の概要は準備中です。原文の説明を表示しています。

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.

日本語の概要は準備中です。原文の説明を表示しています。

Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Zero dependencies — single HTML files with inline CSS/JS. Use when the user wants a presentation, pitch deck, conference talk slides, HTML slideshow, slide deck, investor deck, demo day slides, keynote-style presentation, or says 'make slides', 'presentation', 'pitch deck', 'conference talk', 'convert my PPT', 'HTML slides', 'talk slides', or wants beautiful animated slides without PowerPoint. Also use when someone needs to present something and doesn't have a tool — this replaces Keynote, Google Slides, and PowerPoint with a single HTML file. Includes 12 curated style presets and PPT-to-HTML conversion.

日本語の概要は準備中です。原文の説明を表示しています。

Trigger when: (1) User mentions "manim" or "Manim Community" or "ManimCE", (2) Code contains `from manim import *`, (3) User runs `manim` CLI commands, (4) Working with Scene, MathTex, Create(), or ManimCE-specific classes. Best practices for Manim Community Edition - the community-maintained Python animation engine. Covers Scene structure, animations, LaTeX/MathTex, 3D with ThreeDScene, camera control, styling, and CLI usage. NOT for ManimGL/3b1b version (which uses `manimlib` imports and `manimgl` CLI).

日本語の概要は準備中です。原文の説明を表示しています。

Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.

日本語の概要は準備中です。原文の説明を表示しています。

Trigger when: (1) User wants to create an educational/explainer video, (2) User has a vague concept they want visualized, (3) User mentions "3b1b style" or "explain like 3Blue1Brown", (4) User wants to plan a Manim video or animation sequence, (5) User asks to "compose" or "plan" a math/science visualization. Transforms vague video ideas into detailed scene-by-scene plans (scenes.md). Conducts research, asks clarifying questions about audience/scope/focus, and outputs comprehensive scene specifications ready for implementation with ManimCE or ManimGL. Use this BEFORE writing any Manim code. This skill plans the video; use manimce-best-practices or manimgl-best-practices for implementation.

日本語の概要は準備中です。原文の説明を表示しています。

Call Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP web_fetch_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known domain, firecrawl may be better.

日本語の概要は準備中です。原文の説明を表示しています。

Read tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTG_X_AUTH_TOKEN and MKTG_X_CT0 env vars. Do NOT firecrawl x.com URLs — Twitter serves a degraded logged-out page and firecrawl will return the login wall. mktg-x is the only path for auth-walled X content.

日本語の概要は準備中です。原文の説明を表示しています。

Research companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand competitive file methodology) - this skill is the Exa research engine those foundation skills should call.

日本語の概要は準備中です。原文の説明を表示しています。

Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.

日本語の概要は準備中です。原文の説明を表示しています。

Generate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what does our brand look like", "visual preview", "brand kit", "see my colors", "how does my brand look", or after /visual-style completes and the user needs to approve the visual identity before moving to content generation. Also use when someone says "I want to see it" during any brand-building conversation.

日本語の概要は準備中です。原文の説明を表示しています。

Create high-converting free resources that capture emails and build trust. Produces complete lead magnets (ebooks, checklists, templates, toolkits, quizzes) with landing page copy, thank-you page, and follow-up email sequence. Use when someone needs a list-building asset, wants to grow their email list, needs an opt-in incentive, a content upgrade, a gated download, or top-of-funnel content. Triggers on 'lead magnet', 'ebook', 'checklist', 'template', 'free resource', 'opt-in', 'grow my list', 'email capture', 'content upgrade', 'list building', 'gated content', or 'free download'. Even if someone just says 'I need something to capture emails' or 'how do I get more subscribers', this is the skill. Every lead magnet passes a 4-gate quality test before shipping.

日本語の概要は準備中です。原文の説明を表示しています。

Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.

日本語の概要は準備中です。原文の説明を表示しています。

Web scraping, search, crawling, and browser automation via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, extract data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "pull the content from", "get the page at https://", or reference scraping external websites. This provides real-time web search with full page content extraction and cloud browser automation — capabilities beyond what Claude can do natively with built-in tools. Do NOT trigger for local file operations, git commands, deployments, or code editing tasks.

日本語の概要は準備中です。原文の説明を表示しています。

Agent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, GitLab (glab-axi), Oracle DB (oracle-axi), tmux/herdr/WezTerm sessions (cyber-mux), or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-facing CLI; or when the user says axi, gh-axi, chrome-devtools-axi, TOON output, agent ergonomics, or "prefer AXI". When in doubt about which external tool interface to use, start here.

日本語の概要は準備中です。原文の説明を表示しています。