「knowledge」の検索結果

Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/. For a short-form post, see linkedin-post. For the newsletter, see newsletter-writer. For improving an existing draft, see copy-review.

日本語の概要は準備中です。原文の説明を表示しています。

Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/. For writing the individual posts, see linkedin-post, newsletter-writer or content-writer. For the campaign this sits inside, see campaign-brief. For the end-of-month review, see retro.

日本語の概要は準備中です。原文の説明を表示しています。

Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

日本語の概要は準備中です。原文の説明を表示しています。

Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

日本語の概要は準備中です。原文の説明を表示しています。

Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.

日本語の概要は準備中です。原文の説明を表示しています。

Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.

日本語の概要は準備中です。原文の説明を表示しています。

Write a high-performing LinkedIn post in the user's brand voice using Hook-Story-Offer (Russell Brunson) and the Curiosity Gap hook method (George Loewenstein). Every post starts by selecting a named hook formula - specific number + surprising result, contrarian statement, personal confession, direct challenge, or before/after. Use when the user asks for a LinkedIn post, LinkedIn update, LinkedIn content, "post for LinkedIn", thought-leadership post, founder post, or short professional social content. Reads brand voice and ICP from knowledge/ so output sounds like the company, not generic AI. For long-form opinion pieces, see thought-leadership-writer. For the monthly posting plan, see social-calendar. For turning one asset into many posts, see content-repurposer.

日本語の概要は準備中です。原文の説明を表示しています。

Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say", "we need real quotes", "analyse these call transcripts", "read our support tickets", "build a persona from data", "find what customers complain about", or when a persona is marked provisional. For structuring the finished persona into the knowledge base, see brand-context. For the JTBD persona template itself, see customer-persona.

日本語の概要は準備中です。原文の説明を表示しています。

De-escalate a customer crisis using a structured acknowledge-triage-DRI-cadence-resolution framework. Use when user says "customer escalation", "angry customer", "exec escalation", "customer threatening to leave", "fire drill", "critical customer issue", "customer is livid", "customer complaint escalated", or "how do I handle this" about a tense situation - even if they don't say "escalation" explicitly. Applies to CSMs and CS managers managing high-stakes customer crises.

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Spin up a new loop (domain) in a file-based knowledge base — bootstrap the substrate if it's missing, gather the loop's charter, scaffold domains/<loop>/README.md, then do ONE real test run and record it in the loop's Timeline and LOG.md. Use when the user says "set up a new loop", "create a domain", "start a new beat/workstream", or names a recurring job they want the agent to own.

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Read or configure the vault filing methodology and suggest destinations for planned knowledge creation under Generic, LYT, PARA, or Zettelkasten. Use for wiki mode, methodology mode, what is my vault mode, set vault mode, switch to PARA, use LYT, Zettelkasten setup, change mode, configure mode, or methodology routing. This skill does not save content or migrate notes.

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Answer an explicitly vault-scoped question from an Obsidian wiki without changing it. Use when the user selects the vault as the evidence source: query the wiki, query quick, query deep, explain from the wiki, summarize the vault, find in wiki, search the wiki, or based on the wiki. Do not route ordinary general-knowledge questions here.

日本語の概要は準備中です。原文の説明を表示しています。

FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

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FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts, adapted from FLOW under CC BY 4.0). Use when user says "FLOW framework", "blog flow", "/blog flow", "evidence-led blogging", or "find optimize win", or asks for stage-specific blog prompts. Not for generic prompt writing.

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Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge. When tools or sources are unavailable, still demote the stale claim for the current run and block dependent release-current assertions before requesting access.

日本語の概要は準備中です。原文の説明を表示しています。

Guide for creating effective skills. This skill should be used when users want to create a new skill (or update an existing skill) that extends Claude's capabilities with specialized knowledge, workflows, or tool integrations.

日本語の概要は準備中です。原文の説明を表示しています。

Turn a verified Salesforce research packet into a concise, role-aware learning brief with clear objectives, concept sequencing, worked examples, release caveats, checks for understanding, and citations mapped to claims. Trigger keywords: teach me Salesforce, explain Salesforce concept, create learning brief, Salesforce study guide, role-based lesson. NOT for open-ended source discovery or freshness verification — use architect/salesforce-learning-research first. NOT for generating production metadata or changing an org.

日本語の概要は準備中です。原文の説明を表示しています。