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概要と使いどころ
Systematic competitor analysis covering product teardowns, 12-dimension scoring rubric, feature comparison matrices, SWOT analysis, pricing model deconstruction, UX audits, and strategic action plans with stakeholder presentation templates.
日本語の概要は準備中です。原文の説明を表示しています。
Configure competitor alerts: change thresholds per competitor, urgency routing, digests. "set up competitor alerts"
日本語の概要は準備中です。原文の説明を表示しています。
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
日本語の概要は準備中です。原文の説明を表示しています。
Turn the people who like and comment on a source account's LinkedIn posts (a competitor, or one of the client's own customers) into ICP-filtered prospect rows, with an optional copy-ready personalization line when the campaign asks for one. Triggers on "who engages with our competitors", "likers and commenters", "LinkedIn engagement list", "people commenting on competitor posts", "who engages with our customers' posts", "warm LinkedIn audience", "competitor engagers". Outputs one clean prospect row per engager; engagement_line only on request.
日本語の概要は準備中です。原文の説明を表示しています。
SEO and competitive intelligence via the SemRush API. Use when asked to research competitors, analyze domains, find keyword opportunities, check backlinks, or estimate traffic. Trigger phrases: "competitor analysis", "domain overview", "keyword research", "backlink check", "traffic estimate", "SEO intelligence", "semrush", "competitive research".
日本語の概要は準備中です。原文の説明を表示しています。
Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer "how much traffic does X get compared to Y", build a competitive landscape, or produce a traffic/authority comparison deck or page.
日本語の概要は準備中です。原文の説明を表示しています。
Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.
日本語の概要は準備中です。原文の説明を表示しています。
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
日本語の概要は準備中です。原文の説明を表示しています。
Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts.
日本語の概要は準備中です。原文の説明を表示しています。
Generate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market. Triggers on requests to build comparison pages, target competitive search traffic, or when user asks "build alternatives pages", "X vs Y page", "competitor comparison page", "we're better than X page", "capture branded search", "competitive SEO". Outputs SCR-ALT-* page specs and GTM-* channel entries.
日本語の概要は準備中です。原文の説明を表示しています。
Browser automation powers web testing, scraping, and AI agent interactions. The difference between a flaky script and a reliable system comes down to understanding selectors, waiting strategies, and anti-detection patterns. This skill covers Playwright (recommended) and Puppeteer, with patterns for testing, scraping, and agentic browser control. Key insight: Playwright won the framework war. Unless you need Puppeteer's stealth ecosystem or are Chrome-only, Playwright is the better choice in 2025. Critical distinction: Testing automation (predictable apps you control) vs scraping/agent automation (unpredictable sites that fight back). Different problems, different solutions. Use when "playwright, puppeteer, browser automation, headless, web scraping, e2e test, end-to-end, selenium, chromium, browser test, page.click, locator, playwright, puppeteer, browser, automation, testing, scraping, headless, e2e, selenium, web-testing" mentioned.
日本語の概要は準備中です。原文の説明を表示しています。
Identify true SEO competitors and quantify the gap, powered by the DataForSEO Labs API. Returns the top 10 competing domains by SERP overlap, with shared and unique keywords, traffic estimates, and a Competitive Score (0-100) showing how dominant the target is in its category.
日本語の概要は準備中です。原文の説明を表示しています。
产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark
日本語の概要は準備中です。原文の説明を表示しています。
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
日本語の概要は準備中です。原文の説明を表示しています。
Counts and compares blog posts across a target and competitors, audits content freshness via sitemap lastmod dates, and maps competitor organic keywords (US, non-branded, informational) against the target to surface ranking gaps. Use when asked to compare blog counts, content volume, publishing cadence, content freshness, keyword mapping, keyword gap analysis, or competitor keyword reports — e.g. "how many blog posts does X have vs Y", "how fresh is content on X", "where does [target] rank for [competitor] keywords", "keyword gap between X and Y". Works from company names alone. Always use for blog comparison, freshness audits, and keyword mapping tasks.
日本語の概要は準備中です。原文の説明を表示しています。
Generates a 3-month SEO performance HTML report for any domain using DataForSEO data. Fetches baseline vs current traffic, keyword rankings, top content pages, and competitive landscape, then outputs a report styled with the Infrasity brand design system: #0D0A1A background, #8157F2 purple accent, Instrument Sans + DM Sans + DM Mono typography. Use this skill whenever a user provides a target domain and a list of competitor URLs and asks for an SEO report, performance report, SEO analysis, competitive SEO comparison, traffic report, ranking report, or 3-month SEO summary. Also trigger when the user says "generate SEO report for X vs Y and Z", "create a performance report", "compare my SEO against competitors", or pastes a domain and asks how it's performing versus the market. Always use this skill for SEO report generation — do not attempt to build the report without following this structured data-fetch and HTML generation workflow.
日本語の概要は準備中です。原文の説明を表示しています。
Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals. Use when researching named competitors from current public URLs or refreshing a structured landscape. NOT FOR: publishing comparison pages (use suede-competitors), internal sales battle cards (use suede-sales-enablement), or deciding pricing changes (use suede-pricing).
日本語の概要は準備中です。原文の説明を表示しています。
Suede-owned comparison-page discipline for accurate, evidence-backed alternative, versus, and competitor-comparison content that wins evaluators and search intent. Use when planning or writing a public page that positions products against named alternatives from verified evidence. NOT FOR: gathering the underlying competitor evidence (use suede-competitor-profiling), internal battle cards (use suede-sales-enablement), or scaled page generation (use suede-programmatic-seo).
日本語の概要は準備中です。原文の説明を表示しています。
Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts.
日本語の概要は準備中です。原文の説明を表示しています。
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
日本語の概要は準備中です。原文の説明を表示しています。
Nexscope Ozon keyword reverse lookup: reverse-looks up Ozon (and Wildberries) search keywords by a list of product SKUs (up to 20), returning which search terms those products appear under (organic/ad search terms), with multi-dimensional filtering by search volume, growth, product count, seller count, competitor count, natural rank, ad rank, exposure, conversion, cart-add conversion, etc. Each keyword carries monthly search volume, growth, market space, competitor/seller counts, average price, cart-add conversion, top products, and organic/ad channel, rank, exposure, and conversion (dimension) market profiles. Use for Ozon keyword reverse lookup, listing keyword optimization, competitor traffic word mining, and ad keyword analysis. Trigger when the user mentions Ozon keyword reverse lookup, Ozon reverse keyword search, Ozon SKU keyword reverse, Ozon product traffic keywords, Ozon competitor ranking keywords, Ozon organic/ad keyword reverse lookup, Nexscope Ozon, Ozon keyword back search, Ozon reverse keyword lookup, Ozon SKU keyword reverse. Also trigger when the intent is to reverse-lookup Ozon search keywords by product SKU and view market profiles, even without explicitly mentioning Nexscope.
日本語の概要は準備中です。原文の説明を表示しています。
Break down all competitor ASIN traffic sources under a given keyword -- organic search, SP ads, SB brand ads, SBV video ads, SP recommendations, AC/ER/TR recommendation slots, with support for ASIN filtering, custom date ranges, and new traffic keyword filters. Trigger when the user mentions keyword traffic sources, which competitors are grabbing traffic under this keyword, organic traffic vs paid traffic share, SP ad exposure, brand ad share, SP recommendation slots, recommendation ad/non-ad split, search display analysis, Amazon's Choice or editorial recommendation exposure, keyword competitive landscape, ASIN traffic composition, keyword traffic, traffic structure analysis, search share, ad share, traffic source distribution, Nexscope, traffic analysis, SP recommendation, recommend position breakdown. Even if the user does not explicitly mention "Nexscope", if their need involves analyzing competitor ASIN traffic source distribution under a keyword, this skill should also be triggered.
日本語の概要は準備中です。原文の説明を表示しています。
竞品深度扫描与早期付费客户证据研究；输出行业画像假设和可验收需求交接。批量抓取对手落地页（title/h1/intro/pricing）、定价页、博客 top 10、 变更历史（Wayback）。底层调 actionbook（并发 30 tab + 省 90% token）。 当用户说"分析对手"、"看看竞品在做啥"、"找对标"、"扫一下 top 10"时调用。
日本語の概要は準備中です。原文の説明を表示しています。
Belegte, objektive Wettbewerbsvergleiche und Alternativseiten für den deutschen und DACH-Markt erstellen. Nutze diesen Skill für Seiten der Form „X-Alternative“, „X-Alternativen“, „Produkt vs. X“ oder „A vs. B“, für interne Competitive-Unterlagen und Battlecards, und wenn ein vorhandener Vergleich auf Symmetrie und Belege geprüft werden soll. Führt ein Aussagen- und Quellenverzeichnis, hält Preisangaben mit Stichtag fest, prüft § 6 UWG und Markenrecht konservativ und benennt bestätigte Trade-offs statt einseitiger Vorteile. Für das Profil eines einzelnen Anbieters ohne Vergleichsseite: competitor-profiling.
日本語の概要は準備中です。原文の説明を表示しています。