「founder」の検索結果

Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a message isn't landing. The six principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) diagnose and fix communication failures. Triggers include 'how do I make this memorable', 'my pitch isn't landing', 'people forget what we told them', 'how do I tell a better story', 'our training materials are boring', 'how do I present data compellingly', 'nobody remembers our message', 'how do I get people to care about this', 'my writing is too abstract'. NOT for channel selection (use Traction), not for brand messaging structure (use StoryBrand), not for positioning (use Obviously Awesome).

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Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity. Use when designing new products, validating pricing for SaaS/B2B/B2C launches, choosing between subscription/usage/freemium models, fixing post-launch sales below plan, diagnosing failed launches as Feature Shock/Minivation/Hidden Gem/Undead, or when product teams say 'let's price it later'. Not for pure commodities or cost-plus regulated environments.

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Validates business ideas through customer conversations using Rob Fitzpatrick's Mom Test framework. Use when planning user interviews, getting product feedback, validating ideas, designing discovery questions, or extracting honest signal from biased customer responses. Covers good vs bad questions, deflecting compliments, anchoring fluff, pressing for commitment, and customer slicing.

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April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.

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Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.

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Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).

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Full brand naming workflow for founders, agencies, and businesses. Use this skill whenever the user says "help me name this brand", "brand naming", "I need a name for", "name ideas for", "what should I call my brand/company/product", "naming a startup", "brand name suggestions", "help with naming", or shares a brand brief and asks for name options. Also triggers when the user shares existing name options and asks for feedback, evaluation, ranking, or scoring of those names. Auto-detects whether to run the full generation workflow or the evaluation workflow based on what the user provides. Always use this skill for any brand or product naming task — even if the user just casually mentions needing a name.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PERSONAL brand needs long-form WRITTEN content that builds authority rather than sells — LinkedIn posts, X threads, Substack and Medium essays, using PAS-Insight for founders, Story-Lesson-CTA for coaches, and Hook-List-Reveal for creators, with six hook formulas and a 1-to-5 repurpose. Trigger on 'LinkedIn post', 'thought leadership', 'write a Twitter thread', 'newsletter essay', 'Substack post', 'I want to be known for this topic'. Also use when the user has an opinion and wants it turned into a post. Not for — company brand captions, see `37-social-caption-global`; paid ad copy, see `05-ad-copy-global`; short video scripts, see `04-script-video-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder from free to low to mid to high ticket, pricing psychology, inbound versus outbound outreach, and brand deal and sponsorship negotiation, with tax and legal variants for US LLC, EU per country, SEA Pte Ltd, and LATAM MEI. Trigger on 'monetize my personal brand', 'offer ladder', 'launch my course', 'coaching packages', 'sponsorship rates', 'I have an audience and no income'. Not for — a company product offer, see `31-offer-design-global` and `17-pricing-strategy-global`; the strategy that comes first, see `23-personal-brand-strategy-global`; running the community, see `28-community-building-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Render an interactive, self-contained HTML companion for a GEO content brief (04-content-brief) or a publish-ready draft (05-production), so a NON-technical client reviewer (founder, organizer staff, the domain expert filling slots) can fill REQUIRED-FILL slots, leave section-level comments, and approve/return work in the browser instead of editing Markdown. Use when a brief or draft needs to go to a client/expert for review, or when building the briefs/index.html entry page for a client folder. The reviewer's input comes back as a JSON file that 04-content-brief Step 9 ingests. Visual quality is delegated to the frontend-design skill.

日本語の概要は準備中です。原文の説明を表示しています。

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.

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This skill should be used when building a personal productivity or operating system for a CEO, founder, or executive. Triggers on "personal OS", "annual review", "life planning", "goal setting system", "Bill Campbell", "Trillion Dollar Coach", "startup failure patterns", "Good to Great", "Level 5 Leadership", "Buy Back Your Time", "E-Myth", "Customer Development", "Steve Blank", "Small Is Beautiful", "Schumacher", "human-scale", "subsidiarity", "Buddhist economics", "permanence".

日本語の概要は準備中です。原文の説明を表示しています。

When the user asks for a code review, shares code for feedback, or says "review this", "check my code", "what's wrong with this". Also activate when reviewing a pull request or diff.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to create or update their startup context document. Also use when the user mentions "set up context", "tell you about my startup", or any other skill needs context that doesn't exist yet.

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to design, improve, or audit a post-signup activation flow to get new users to their first value moment. Activate when activation is lagging, time-to-value feels excessive, or first sessions lack impact.

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to analyze, categorize, or extract actionable insights from customer feedback across multiple sources, especially feature requests.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to host a tech event, meetup, workshop, or community gathering — especially using Luma. Also use when the user mentions "host an event", "meetup", "workshop", "Luma event", or "community event".

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to choose between technologies, frameworks, or tools — or says "which framework should I use", "compare X vs Y", "should we migrate from X to Y", "what database should I use", "calculate TCO".

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to create help center articles, FAQs, troubleshooting guides, API documentation, or getting-started guides for customers.

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to prepare for SOC 2, build a compliance roadmap, assess security posture, quantify security risk, or says "we need SOC 2", "security audit", "compliance", "enterprise customer wants SOC 2", "CISO advice".

日本語の概要は準備中です。原文の説明を表示しています。

When the user needs to set up or improve CI/CD pipelines — GitHub Actions, GitLab CI, deployment automation, or says "set up CI", "automate deployment", "add tests to pipeline", "fix my build".

日本語の概要は準備中です。原文の説明を表示しています。