Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Runs canonical batch analysis before site-wide checks. Produces per-post scores and a prioritized action queue. Use when the user asks for a site-wide blog health check across many posts ("blog audit", "blog health", "audit all posts", "site audit of the blog"). For one post, or a quality score with fixes for a few named files, use blog-analyze instead.
Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Not for verifying statistics (blog-factcheck) or gathering authority sources. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
Generate JSON-LD for ONE blog post (BlogPosting with Person, Organization, BreadcrumbList, ImageObject, VideoObject; FAQPage only as optional entity markup) in a single @graph, and check it against Google's current structured data support. Use when the user says "generate schema", "json-ld for this post", "blog schema". Not for auditing schema across a whole site or other schema types (claude-seo seo-schema), not for product pages, and not a promise of rich results: FAQ rich results ended 2026-05-07.
Set up or run design QA gates — token + hardcoded-value lint, automated a11y (axe), contrast, visual regression across variants/states/themes/RTL, and the manual a11y checklist. Use when the user wants CI quality gates, to prevent design regressions, or to QA a component/screen before shipping.
Review or audit a design/UI across 6 weighted dimensions with Nielsen's 10 heuristics and a prioritized findings table. Use when the user wants a design critique, quality score, heuristic evaluation, or audit of an existing screen, page, or product before/after build.
Framework-agnostic methodology for migrating a plugin, extension, or integration across a breaking upstream release — inventory coupling points, classify changes, stage the migration, and verify in layers. Use when upgrading any plugin from one host-framework version to another without access to framework-specific migration notes. Not a substitute for vendor release notes; contains no framework-specific facts.
Create beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
Generate or edit images from text and local files, image URLs, or data URLs through image API. Use when the user asks to create an image, generate from one or more reference images, combine styles or elements across references, or edit a marked region while blending the result into the original scene.
Write and distribute launch and publicity content across LinkedIn, X/Twitter, Instagram, Discord, Medium, Substack, and YouTube. Produces per-platform copy that does not read as AI-written (no em dashes, no "thrilled to announce", no engagement-bait), plus the exact image/video specs and character limits each platform wants. Use this skill whenever the user wants to announce, launch, publicize, promote, cross-post, or share anything - a product, a feature, an open-source release, a research paper, a blog post, a demo video, a milestone, a job opening, or a conference talk. Trigger it on phrases like "post this on LinkedIn", "write a launch tweet", "announce this", "share this in Discord", "turn this into a thread", "what should I post", "write a Medium article about", "help me with distribution", "draft a YouTube description", "make this sound less like AI", or "de-slop this post". Also use it when the user has just finished shipping something and asks how to get it in front of people.
Turns rough intent or a weak prompt into a reliable one — diagnosing why output is inconsistent, restructuring the instruction, and adapting it across models. Use this when a prompt is not producing what was wanted, when output varies run to run, when writing a prompt for a repeated task, when moving a prompt between models, or when someone describes what they want an AI to do and needs it written properly.
Splits work across multiple agents or sessions running at once, keeping their surfaces disjoint so results merge cleanly. Use this when facing several independent tasks with no shared state, when a plan has parallelizable steps, when a broad search or audit would be faster fanned out, or when deciding whether work can safely be split at all.
Governs the portfolio of work — intake, prioritization, stage gates, resource contention, and stopping things. Use this to set up intake and prioritization, run a stage gate, decide between competing initiatives, resolve resource contention across projects, or work out why everything is in flight and nothing is finishing.
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.
Handles a dispute from the first sign of it — recognizing when preservation obligations attach, issuing and scoping a legal hold, suspending automatic deletion across every system that holds relevant material, preserving privilege, managing outside counsel and cost, and evaluating settlement against the real cost of continuing. Use this to respond to a claim or demand letter, issue a hold, work out which systems the hold has to reach, or decide whether to fight.
Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.
Writes and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message across formats, or review copy before it ships.
Owns execution: how work actually gets done across the organization, including process, program management, capacity, vendors, supply chain, and service delivery. Use this when execution is the problem rather than strategy, to design or fix a process, to resolve cross-functional handoff failures, to plan capacity, to assess delivery risk, or when the same failure keeps recurring. Also use to decide whether to build, hire, or outsource a capability.
Buys well — specifying need, running competitive sourcing, negotiating, and category strategy before a contract exists. Use this to run an RFP or vendor selection, negotiate a purchase, consolidate spend across a category, decide between single and multiple suppliers, or bring uncontrolled spending under management.
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.
Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development, strategic partnerships, and planning under uncertainty. Use this for a decision about which markets or businesses to be in, whether to build, buy, or partner, how to allocate capital across business lines, or when a long-horizon bet needs framing. Distinct from `chief-executive`, which arbitrates present-quarter conflicts.