「customer-research」の検索結果

Suede-owned customer-research discipline for interview design, transcript and ticket synthesis, review and forum mining, quote banks, jobs, and evidence-backed personas. Use when discovering or synthesizing what a defined customer segment actually says, does, needs, and resists. NOT FOR: competitor-only profiling (use suede-competitor-profiling), writing final marketing copy (use suede-copy), or deciding product priorities without product evidence (use suede-product-marketing).

日本語の概要は準備中です。原文の説明を表示しています。

Kundenforschung datensparsam und einwilligungsorientiert planen, durchführen und auswerten. Nutze diesen Skill für Interviewleitfäden, Umfragen, Usability-Tests, die Auswertung vorhandener Gespräche, Support-Tickets oder Bewertungen, und für Personas, Segmente und Jobs-to-be-Done. Klärt vorab Zweck, Rechtsgrundlage, Einwilligung, Aufzeichnung, Pseudonymisierung und Aufbewahrung, wertet nur innerhalb des Stichprobenrahmens aus und trennt Befund von Entscheidung. Beachtet DSGVO, BDSG und Beschäftigtendaten; Österreich und Schweiz werden getrennt behandelt.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'battle card,' 'battlecard,' 'competitive one-pager,' 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps,' 'cold call script,' or 'voicemail script.' Use this for any document or asset that helps a sales team close deals. For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

日本語の概要は準備中です。原文の説明を表示しています。

Multi-source research on a customer question or topic with source attribution. Use when a customer asks something you need to look up, investigating whether a bug has been reported before, checking what was previously told to a specific account, or gathering background before drafting a response.

日本語の概要は準備中です。原文の説明を表示しています。

Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

日本語の概要は準備中です。原文の説明を表示しています。

Research customer questions by searching across documentation, knowledge bases, and connected sources, then synthesize a confidence-scored answer. Use when a customer asks a question you need to investigate, when building background on a customer situation, or when you need account context.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

日本語の概要は準備中です。原文の説明を表示しています。

Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.

日本語の概要は準備中です。原文の説明を表示しています。

Suede-owned operations-assessment discipline that maps how work actually happens before anyone designs a system: floor-level interviews with the people who do the work, an inventory of every silo including spreadsheets and inboxes used as databases, friction quantified in the requester's own numbers, opportunities ranked by annual value against build complexity, and adoption watched for the thirty days after launch. Use when nobody can answer what to automate, when an operation needs auditing before a build, when tribal-knowledge and key-person risk has to surface, or when a shipped system is quietly being routed around. NOT FOR: deciding what to build and in what order once the map exists (use suede-ops-architecture); researching external customers rather than internal operators (use suede-customer-research); lead lifecycle, scoring, and CRM routing rules (use suede-revops); product instrumentation and dashboards (use suede-analytics); getting a new user to first value (use suede-onboarding).

日本語の概要は準備中です。原文の説明を表示しています。

Suede-affiliated marketing deliberation that applies documented public frameworks through clearly labeled simulated advisors, surfaces disagreements, and synthesizes a decision. Use when the user wants multiple expert lenses on one bounded marketing question. NOT FOR: factual claims about a living person's private views, primary research (use suede-customer-research), or executing the selected tactic (route to the relevant public Suede skill).

日本語の概要は準備中です。原文の説明を表示しています。

Suede-owned community-growth discipline for member purpose, platform choice, seeding, rituals, moderation, health metrics, and earned advocacy. Use when starting, auditing, or growing a Discord, Slack, forum, subreddit, or comparable product community. NOT FOR: public social-channel content (use suede-social), referral-program mechanics (use suede-referrals), or customer-interview research (use suede-customer-research).

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

日本語の概要は準備中です。原文の説明を表示しています。

Multi-source research on a customer question or topic with source attribution. Use when a customer asks something you need to look up, investigating whether a bug has been reported before, checking what was previously told to a specific account, or gathering background before drafting a response.

日本語の概要は準備中です。原文の説明を表示しています。

Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say", "we need real quotes", "analyse these call transcripts", "read our support tickets", "build a persona from data", "find what customers complain about", or when a persona is marked provisional. For structuring the finished persona into the knowledge base, see brand-context. For the JTBD persona template itself, see customer-persona.

日本語の概要は準備中です。原文の説明を表示しています。

Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Create and maintain the shared knowledge/ context files that every other marketing skill reads - brand voice, ICP personas, positioning, KPIs, and the learnings log. Run this once per company or client before using any other marketing skill. Use when the user says "set up brand context", "onboard my brand", "set up the marketing knowledge base", "the skills don't know my brand", "update our positioning", "our voice has changed", "add a new persona", or when any marketing skill reports that a knowledge/ file is missing. Also use when output sounds generic or off-brand. For writing a positioning statement as a standalone document, see positioning-doc. For deep persona research from raw sources, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Use when shaping a discovery slice — JTBD-framed interview guide, switch-event focus, verbatim quotes not summaries. Triggers on 'talk to users', 'why did they cancel', 'before we build X'.

日本語の概要は準備中です。原文の説明を表示しています。

Plan, analyze and synthesize customer research into pains, jobs, triggers, objections, language, segments and evidence-backed marketing implications.

日本語の概要は準備中です。原文の説明を表示しています。

顧客企業の情報、業界動向、導入事例を調査し、提案・プリセールス活動に役立つインサイトを構造的にまとめるスキル。

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.

日本語の概要は準備中です。原文の説明を表示しています。