Conversion funnel v3 — TOFU, MOFU, BOFU, lead magnets, tripwires, upsells
日本語の概要は準備中です。原文の説明を表示しています。
7 件 ・ 関連度順
概要と使いどころ
Conversion funnel v3 — TOFU, MOFU, BOFU, lead magnets, tripwires, upsells
日本語の概要は準備中です。原文の説明を表示しています。
Strategy cascade based on Roger Martin and A.G. Lafley's Playing to Win framework. Five interconnected choices that define a real strategy — not a vision statement, not a list of priorities, not a strategic plan that's really just a budget with adjectives. Runs in three modes — Diagnostic for building or rebuilding the full cascade, Review for pressure-testing an existing one, and Alert Triggers for defining the tripwires that tell you the cascade is breaking. Updates company-context.md after every run. Triggers on questions about strategy, strategic choices, winning aspiration, where to play, how to win, competitive strategy, or when someone says "we need a strategy" and means it. Based on practice by Eterdis (eterdis.com).
日本語の概要は準備中です。原文の説明を表示しています。
Culture assessment and monitoring with three modes — Diagnostic for a deep session surfacing the gap between declared culture and actual culture, Review for periodic check-ins on whether behavior is shifting, and Alert Triggers for setting tripwires around culture-strategy misalignment, regression, and integration risk. Not a culture change programme — a mirror. Updates company-context.md after every run. Triggers on questions about culture, values, team dynamics, how decisions really get made, why change efforts stall, merger integration, or whether the organisation can actually execute its strategy. Based on practice by Eterdis (eterdis.com).
日本語の概要は準備中です。原文の説明を表示しています。
Track Two / internal innovation system for running small, fast experiments outside the core business. Runs in three modes — Diagnostic for designing the full Protoloop from scratch (intake channels, loop structure, team, exit paths), Review for running the monthly heartbeat meeting (loop-by-loop decisions, forward-loading, portfolio health), and Alert Triggers for defining tripwires that protect, feed, and maintain momentum in the system. Updates company-context.md after every run. Triggers on questions about innovation pipelines, intrapreneurship, Track Two strategy, experimentation systems, handling ideas that don't fit the core business, or building systematic exploration alongside exploitation. Based on 20 years of practice by Eterdis (eterdis.com).
日本語の概要は準備中です。原文の説明を表示しています。
Wardley Mapping for strategic positioning — map your value chain from customer need to underlying components, plot where each component sits on the evolution curve (novel to commodity), and spot the strategic plays that movement creates. Use this skill when someone wants to understand where their industry is heading, whether they're building things they should be buying, where competitors are vulnerable, what's about to become commoditised, or why their competitive advantage is eroding. Triggers on questions about build-vs-buy, component evolution, value chain analysis, commoditisation risk, or strategic positioning relative to market movement. Three modes — full diagnostic (build a map from scratch), review (update positions and reassess), and alert triggers (set tripwires for when components move). Based on practice by Eterdis (eterdis.com).
日本語の概要は準備中です。原文の説明を表示しています。
Expert en funnels de conversion (TOFU, MOFU, BOFU, lead magnets, tripwires, upsells)
日本語の概要は準備中です。原文の説明を表示しています。
Plan which model tier handles which work BEFORE execution begins — a high-cognition model deeply understands the problem, lays the foundations, then emits a modular plan assigning each module the cheapest tier that can safely execute it, with escalation tripwires and one-way-door protection. Advisory only: it announces "next module → tier X / model Y" at each boundary and the HUMAN switches models — harnesses like Cursor cannot switch mid-run. Load when the user asks which model to use, wants a model plan, model tiers, model-tier routing, assign models to tasks or modules, says "cheap model got stuck", "which model for this task", "cost-efficient model choice", or when implementation-plan / problem-to-plan need a model: tier column. NOT dynamic-routing (plan-path selection after failure) — this skill assigns cognition tiers to work.
日本語の概要は準備中です。原文の説明を表示しています。