广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +
日本語の概要は準備中です。原文の説明を表示しています。
swaylq/master-skill☆ 1552026年9月6日 更新
Use when an ops leader (Director of CX, Head of Support, VP Ops, Head of BizOps, Head of IT ops, Head of Finance ops) is sizing ops capacity, building a headcount plan, modeling utilization risk, planning Q3 capacity or annual support capacity, or designing CS coverage — and needs Erlang-C queueing math, P90 demand sizing, shrinkage-adjusted FTE, manager-trigger thresholds, and a quarterly hiring sequence with ramp + attrition. Apply when sustained team utilization is above 80% or when the team is growing >50% in 12 months. Run before committing the headcount budget. This is NOT engineering capacity (see vpe-advisor for DORA + cycle time) and NOT strategic 3-year workforce planning (see chro-advisor).
日本語の概要は準備中です。原文の説明を表示しています。
alirezarezvani/claude-skills☆ 2.8万2026年8月30日 更新
Operational KPI tracking, headcount trends, utilization rates, backlog analysis, book-to-bill ratio, operational efficiency metrics, capacity utilization, productivity metrics, operational leverage, same-store sales
日本語の概要は準備中です。原文の説明を表示しています。
agentii-ai/agentii-investment-intelligence☆ 2072026年9月29日 更新
Analyze healthcare claims data for real-world evidence (RWE) studies. Use when working with medical/pharmacy claims (837/835), calculating utilization metrics, building patient cohorts, or analyzing treatment patterns. Triggers include claims data, RWE, real-world evidence, 837, 835, medical claims, pharmacy claims, utilization, treatment patterns, HEDIS, healthcare analytics.
日本語の概要は準備中です。原文の説明を表示しています。
FDU-INS/Insurance-Skills☆ 762026年7月12日 更新
OpenStack capacity planning operations skill for resource planning, quota management, and scaling decisions. Covers compute capacity (allocation ratios, vCPU/RAM utilization, host aggregates, availability zones), storage capacity (Cinder pool sizing, thin provisioning, Glance storage, Swift rings), network capacity (floating IP pools, port quotas, subnet sizing), project quota management (templates for small/medium/large profiles), flavor sizing strategy, utilization analysis with placement service, growth forecasting from historical metrics, and right-sizing recommendations for underutilized resources.
日本語の概要は準備中です。原文の説明を表示しています。
Tibsfox/gsd-skill-creator☆ 712026年7月20日 更新
Read accumulated cost-tracking spend + budget config, compute utilization, emit 50/75/90/100% alert ladder
日本語の概要は準備中です。原文の説明を表示しています。
ruvnet/ruflo☆ 7.5万2026年10月13日 更新
Route tasks through hooks_route, partition by Agent Booster availability, and report Tier 1 bypass utilization with $0 cost
日本語の概要は準備中です。原文の説明を表示しています。
ruvnet/ruflo☆ 7.5万2026年10月13日 更新
Plan resource capacity — workload analysis and utilization forecasting. Use when heading into quarterly planning, the team feels overallocated and you need the numbers, deciding whether to hire or deprioritize, or stress-testing whether upcoming projects fit the people you have.
日本語の概要は準備中です。原文の説明を表示しています。
anthropics/knowledge-work-plugins☆ 2.9万2026年10月12日 更新
Inspects Filestore capacity and utilization on Google Cloud, evaluates storage scaling rules, and performs capacity autoscaling (scale UP for low free space or scale DOWN for cost optimization). Use when monitoring Filestore instance headroom, resizing instance shares, configuring automated growth/shrink thresholds (custom thresholds apply globally across projects in session memory), or preventing out-of-space outages. Don't use for Cloud Storage (GCS) buckets, Persistent Disk block storage, or NetApp Volumes.
日本語の概要は準備中です。原文の説明を表示しています。
google/skills☆ 2.1万2026年10月13日 更新
Answer natural language questions and perform analysis on GKE cluster and workload costs using BigQuery billing exports, cost allocation data, and live cluster monitoring metrics. Use when querying GKE costs across projects, namespaces, or workloads, analyzing billing reports in BigQuery (`bq`), checking cluster cost budgets (`gcloud billing`), or diagnosing cost drivers like pod requests vs. actual utilization (`kubectl top`). Don't use for applying cost optimization changes, creating rightsizing manifests (VPA/MPA), or selecting ComputeClasses (use gke-cost-optimization instead).
日本語の概要は準備中です。原文の説明を表示しています。
google/skills☆ 2.1万2026年10月13日 更新
Configures best-practice, high-signal alerting policies for Cloud Run resources on Google Cloud (services, jobs, and worker pools) based on seasoned SRE practices. Use when analyzing, recommending, writing, or deploying Terraform PromQL alerting policies to monitor Cloud Run error rates (4xx/5xx), request latency, container instance saturation (warning/critical), container CPU/memory utilization and allocation, billable instance time, job execution status, and worker pool queue backlog. Don't use for GKE workloads (use gke-alert-configuration) or Compute Engine VMs.
日本語の概要は準備中です。原文の説明を表示しています。
google/skills☆ 2.1万2026年10月13日 更新
Provides data-retrieval best practices, tool selection guidance, and performant SQL query syntax for BigQuery telemetry across INFORMATION_SCHEMA, Cloud Monitoring, and the REST API. Use when the telemetry to fetch is already known, selecting telemetry tools, writing performant INFORMATION_SCHEMA queries, retrieving telemetry for diagnosing single-job performance bottlenecks, investigating slot contention, job concurrency and queue latency, analyzing reservation capacity, utilization and autoscaling saturation, or auditing capacity-based and on-demand compute and storage resource billable usage. Don't use for root-cause diagnosis or symptom troubleshooting when the cause is unknown (use bigquery-troubleshooting first), or for writing or optimizing business logic SQL (use bigquery-optimization).
日本語の概要は準備中です。原文の説明を表示しています。
google/skills☆ 2.1万2026年10月13日 更新
Diagnose MSBuild build performance bottlenecks using binary log analysis. USE FOR: identifying why builds are slow by analyzing binlog performance summaries, detecting ResolveAssemblyReference (RAR) taking >5s, Roslyn analyzers consuming >30% of Csc time, single targets dominating >50% of build time, node utilization below 80%, excessive Copy tasks, NuGet restore running every build. Covers timeline analysis, Target/Task Performance Summary interpretation, and 7 common bottleneck categories. Use after build-perf-baseline has established measurements. DO NOT USE FOR: establishing initial baselines (use build-perf-baseline first), fixing incremental build issues (use incremental-build), parallelism tuning (use build-parallelism), non-MSBuild build systems.
日本語の概要は準備中です。原文の説明を表示しています。
dotnet/skills☆ 5,6172026年10月13日 更新
[omh] Run efficiency and context usage report: report supplied local run efficiency while provider and host data stay unobserved. Use when the user says: run-efficiency, run efficiency report, local run efficiency, context utilization, tool duration report, 실행 효율 리포트, 컨텍스트 사용량, 도구 지연 시간.
日本語の概要は準備中です。原文の説明を表示しています。
rlaope/oh-my-hermes☆ 3,3582026年10月13日 更新
Optimize existing Azure resources and analyze Reservations or Savings Plans. WHEN: "optimize Azure costs", "reduce cloud spending", "rightsize resources", "find idle resources", "orphaned disk", "deleted VM still charged", "public IP still charging", "reservation utilization", "Savings Plan coverage", "commitment recommendation", "why is pay-as-you-go still charged". DO NOT USE FOR: cost spikes, forecasts, pricing estimates, budgets, or governance.
日本語の概要は準備中です。原文の説明を表示しています。
microsoft/skills☆ 3,1072026年10月13日 更新
Execute this skill enables AI assistant to analyze capacity requirements and plan for future growth. it uses the capacity-planning-analyzer plugin to assess current utilization, forecast growth trends, and recommend scaling strategies. use this skill when the u... Use when analyzing code or data. Trigger with phrases like 'analyze', 'review', or 'examine'.
日本語の概要は準備中です。原文の説明を表示しています。
jeremylongshore/tons-of-skills-marketplace☆ 2,8332026年10月13日 更新
Analyze and optimize system throughput including request handling, data processing, and resource utilization. Use when identifying capacity limits or evaluating scaling strategies. Trigger with phrases like "analyze throughput", "optimize capacity", or "identify bottlenecks".
日本語の概要は準備中です。原文の説明を表示しています。
jeremylongshore/tons-of-skills-marketplace☆ 2,8332026年10月13日 更新
Optimize existing Azure resources and analyze Reservations or Savings Plans. WHEN: "optimize Azure costs", "reduce cloud spending", "rightsize resources", "find idle resources", "orphaned disk", "deleted VM still charged", "public IP still charging", "reservation utilization", "Savings Plan coverage", "commitment recommendation", "why is pay-as-you-go still charged". DO NOT USE FOR: cost spikes, forecasts, pricing estimates, budgets, or governance.
日本語の概要は準備中です。原文の説明を表示しています。
microsoft/azure-skills☆ 1,5632026年10月13日 更新
AWS EC2 virtual machine management — instances, security groups, key pairs, AMIs, EBS volumes, Auto Scaling Groups, Spot Instances, Session Manager, placement groups, and instance lifecycle automation. Trigger on ANY of these, even when EC2 isn't named explicitly: - Launching or provisioning: "spin up a server", "create a VM", "new instance", "run-instances", mention of instance types (t3, m5, c5, r6, g5, p4d, t4g, c7g, etc.) - SSH / connectivity problems: "connection refused", "connection timed out", "permission denied publickey", "can't connect to my instance", "SSH not working" - Instance management: resize, stop, start, terminate, reboot, change instance type - Cost optimization: stop dev instances overnight, save money on EC2, spot vs on-demand, reserved instances - Auto Scaling: ASG, launch template, mixed instances policy, scale to zero, scheduled scaling - Spot Instances: spot fleet, spot interruption, capacity-optimized, price-capacity-optimized - AMIs and backups: create image, custom AMI, EBS snapshot, DLM lifecycle policy, copy AMI - Monitoring: EC2 CPU utilization, CloudWatch metrics for instance, instance status checks, console output - Access methods: Session Manager, EC2 Instance Connect, bastion host, port forwarding - Security: IMDSv2, instance metadata, IAM role on instance, security group rules - User data and bootstrap scripts, cloud-init
日本語の概要は準備中です。原文の説明を表示しています。
itsmostafa/aws-agent-skills☆ 1,1622026年10月13日 更新
Report concurrency and parallelism for a session — how many agents ran in parallel, concurrency-lane utilization, peak parallel width, and serialization bottlenecks (sequential chains that could have run as parallel lanes) — using the Agent Monitor workflow intelligence API. Use when checking whether a multi-agent session used parallelism efficiently.
日本語の概要は準備中です。原文の説明を表示しています。
hoangsonww/Claude-Code-Agent-Monitor☆ 1,0692026年10月12日 更新
Automatically invoke this skill whenever the user asks why a Fabric capacity is busy, throttled, at 90 or 100 percent, or what is consuming CUs; asks for current capacity utilization, carry forward or per-item CU usage; wants to query or repair the Microsoft Fabric Capacity Metrics app or its semantic model; or wants to start, pause or monitor a capacity from a script or status bar.
日本語の概要は準備中です。原文の説明を表示しています。
data-goblin/power-bi-agentic-development☆ 1,0382026年10月13日 更新
Use when seeking explanatory attributes or hypotheses for differences in process duration, waiting, utilization or rework.
日本語の概要は準備中です。原文の説明を表示しています。
microsoft/power-platform-skills☆ 9982026年10月13日 更新
Diagnose MSBuild build performance bottlenecks using binary log analysis. USE FOR: identifying why builds are slow by analyzing binlog performance summaries, detecting ResolveAssemblyReference (RAR) taking >5s, Roslyn analyzers consuming >30% of Csc time, single targets dominating >50% of build time, node utilization below 80%, excessive Copy tasks, NuGet restore running every build. Covers timeline analysis, Target/Task Performance Summary interpretation, and 7 common bottleneck categories. Use after build-perf-baseline has established measurements. DO NOT USE FOR: establishing initial baselines (use build-perf-baseline first), fixing incremental build issues (use incremental-build), parallelism tuning (use build-parallelism), non-MSBuild build systems.
日本語の概要は準備中です。原文の説明を表示しています。
managedcode/dotnet-skills☆ 4862026年10月13日 更新
Manage construction equipment fleet. Track utilization, maintenance, and assignments.
日本語の概要は準備中です。原文の説明を表示しています。
datadrivenconstruction/DDC_Skills_for_AI_Agents_in_Construction☆ 3492026年8月22日 更新