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Use when designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter analysis on WTP survey data, or designing Good/Better/Best packaging tiers. Recommends a model and a price range with trade-offs, never a single number. For Commercial leads, Product Marketing, and CMOs at the pricing-design moment — not deal-by-deal discounting, not brand positioning.

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Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity. Use when designing new products, validating pricing for SaaS/B2B/B2C launches, choosing between subscription/usage/freemium models, fixing post-launch sales below plan, diagnosing failed launches as Feature Shock/Minivation/Hidden Gem/Undead, or when product teams say 'let's price it later'. Not for pure commodities or cost-plus regulated environments.

日本語の概要は準備中です。原文の説明を表示しています。

Think and work like an expert Health Economist. Use when a task calls for Health Economist judgment. Reasons from QALY/ICER and NMB opportunity-cost framing, NICE reference case and WTP bands, cohort Markov/PSM models with PSA (CEAC/CEAF), ISPOR transferability and DCE conjoint checklists, CHEERS 2022 and trial-based RCT-CEA reporting.

日本語の概要は準備中です。原文の説明を表示しています。