Social Post Kit

Create one Markdown file that holds ready-to-paste launch/update posts for an app, tool, or project. It's a practical kit to copy from, not a campaign plan: open one file and post in minutes — each platform has finished text in a code block, plus light notes on where to post and what to attach.

When to use

• "make social posts for this app"
• "create a social kit / post kit"
• "prep the socials for [app]"
• "launch posts for [project]"
• "help me promote this"

Not for: the long-form blog post itself, actually posting to networks, or paid-ad copy.

Voice

Write in the user's voice. If they haven't defined one, default to calm, build-in-public, low-ego — it consistently outperforms hype for indie launches:

• The energy is "here's a small thing I made," not "introducing the future of X."
• Personal, understated, a little warm. Plain English over startup-speak.

Per platform:

• X / Threads / Instagram: casual, often lowercase, one light emoji is fine.
• LinkedIn: still personal and calm, just cleaner sentences.
• Reddit: honest and low-ego — "a small thing I made, feedback welcome." Reddit punishes ads.

Adapt this to the user's actual voice if they have one. The structure below works for any voice.

Tone rules

Use: short lines, direct verbs, concrete details, plain English, calm confidence, the real story (the friction that made the tool worth building), one emoji where it fits.

Avoid: startup/SaaS language, fake hype, exaggerated claims, words like "revolutionary", "game-changing", "seamless", "powerful" (unless truly earned), hashtag spam, exclamation-mark piles, and pretending the app is more finished than it is.

Wording that lands: "some nights you just want to start something", "a tiny, calm macOS app for…", "it never overwrites anything", "small on purpose", "free + open source", "feedback genuinely welcome", "made on a late night, for late nights".

Inspect first

Before writing, gather real facts. Prefer project files and the user's input over inference:

• repo URL and current handle (confirm with gh repo view <owner>/<app> --json url,visibility)
• latest release tag + direct download/DMG link (releases/latest/download/<asset> or the release page)
• what the app does, who it is for, the friction it solves (check README.md, docs, AGENTS.md)
• platform + minimum OS (state it honestly — a high requirement narrows the audience)
• free / open source + license; signed / notarized status
• the best visual: a screenshot, and especially any demo GIF or screen-recording (motion > static)
• whether this is their first app or one of several (don't reuse a "my first app" angle if it isn't)

If a fact is unknown, write TODO: Confirm … instead of inventing it. Never invent repo URLs, versions, or claims.

Output file

Create one Markdown file named from the app (default to the user's Desktop, or wherever they ask):

~/Desktop/<App>-social-posts.md

If a file with that name already exists, ask before overwriting (or write <App>-social-posts-v2.md).

Required structure

Match this shape (a proven launch-kit format):

# <App> — Social Post Kit

Repo: **<repo url>**
Release: **<release url>**
Download: **<direct download/DMG url, or TODO>**

> Visual tip: name the single best asset to attach (screenshot, and especially a demo GIF /
> short screen-recording). If the app is animated or visual, push video hard — motion out-reaches
> static every time.

> Honest caveats (only if true): high OS requirement, "first app / rough in places", beta, etc.

> Optional build-story angle: if it was built with an AI coding agent, note it here as an option,
> kept light — the app should lead, not the AI.

---

## X / Twitter
### Option A — the story (recommended)
```
<3–5 lines: the friction → what it is → free/OSS → repo link>
```
### Option B — short & punchy
```
<2–3 lines + repo link>
```
### Option C — thread (optional)
```
<numbered 1/ 2/ 3/ 4/ telling the build story, ending with the link>
```
**Hashtags (pick 2–3):** `#macOS` `#SwiftUI` `#indiedev` `#buildinpublic` `#opensource`

---

## Reddit
> Where to post (best fits) + etiquette (honest, free/OSS, ask for feedback, reply to comments).
### Title options
```
<two honest, non-ad title options>
```
### Body (recommended)
```
<a calm, honest post: what it is, the friction, free/OSS + license, OS requirement, ask for feedback, repo link>
```
> Follow-up: drop the direct download link as a top comment.

---

## Instagram (caption for a Reel or the demo GIF)
> Best as a short screen-recording; link goes in bio (IG blocks caption links).
```
<warm, personal caption + a few tasteful hashtags>
```

---

## LinkedIn
```
<calm, personal, slightly cleaner sentences; the idea, why it's small, free/OSS, repo link>
```
> Tip: post the media, reply to early comments (first hour matters).

---

## Threads
```
<casual, lowercase, 2–3 lines + link — basically free reach from IG>
```

---

## Other platforms — what's actually worth it
**1. Short-form video (Reels / TikTok / Shorts).** Best for a 15–30s clip (hook → show it → close + link).
**2. Bluesky.** Reuse the Threads/X text. Free.
**3. Product Hunt — later, not today.** Save for a polished release with a video + a couple of users.
> Suggested order: Instagram → Threads → LinkedIn → X. Reddit when there's an hour to reply. Don't blast everywhere at once.

---

## Pre-post checklist
- [ ] Repo is public
- [ ] Attach the best visual (demo GIF / screen-recording / screenshot)
- [ ] Say it's free + open source (+ license) and state the OS requirement
- [ ] Be ready to reply to early comments (first hour matters most)
- [ ] Optional: pin the X post / record a cleaner video take

Tailoring rules

• Lead with the app's strongest hook. If it is visual/animated, make every section push video. If it is a quiet utility, lean on the friction it removes.
• First app vs not. Use the "my first app, rough in places, help welcome" angle only if true. For a later app, use "another small thing I made" and skip the beginner framing.
• OS / requirements honesty. Always state the real minimum OS and any rough edges up front — it saves disappointed comments and fits a low-ego voice.
• Links. Use the project's current handle. Include the direct download link where it helps (X bio / Reddit comment / checklist), not buried.
• Two to three hashtags max. No walls of tags.

Quality check

Before saving, confirm:

• Does each post sound like the user (or the chosen voice) — calm, personal, not an ad?
• Is every post copy-paste ready inside a code block?
• Are the repo/release/download links real and current?
• Is the OS requirement and free/OSS status stated honestly?
• Did it avoid hype words, hashtag spam, and overclaiming?
• Is the best visual named, and is video pushed if the app is visual?

Final response

After creating the file, tell the user:

• where it was saved
• what app/links were used
• anything tuned for this app (the hook, OS caveat, first-app-or-not)
• any TODO: Confirm … left in the file

Offer to copy the demo GIF / screenshot next to the file, and to record a cleaner video take if relevant.