本文へ移動
cccskills
無料GitHub で公開

cmo-review

/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

インストール方法を見る

含まれるファイル(1)

  • SKILL.md3.2 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

  • Before launching any new campaign
  • Before changing positioning, tagline, or category
  • Before allocating > 10% of marketing budget to a new channel
  • Before a major PR moment (funding announcement, product launch)
  • When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

  • Persona ≠ ICP. ICP is real.
  • If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

  • One sentence the customer would say out loud.
  • "We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

  • This is the headline. Everything cascades.
  • If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

  • Name the channel, intent, and the path to first contact.
  • PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

  • If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

  • Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

  1. Run the models:
    python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
    python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py
    
  2. Answer the six questions in writing.
  3. Apply the verdict:
    • 🟢 GREEN — story is sharp, channel mix sound
    • 🟡 YELLOW — sharpen positioning before scaling
    • 🔴 RED — positioning broken; do not spend

Output Format

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

  • /cs:cro-review — pipeline contribution check
  • /cs:cpo-review — product ↔ positioning alignment
  • /cs:decide — log the verdict

Related


Version: 1.0.0

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Accessibility audit skill for scanning, fixing, and verifying WCAG 2.2 Level A and AA compliance across React, Next.js, Vue, Angular, Svelte, and plain HTML codebases. Use when auditing accessibility, fixing a11y violations, checking color contrast, generating compliance reports, or integrating accessibility checks into CI/CD pipelines.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

Adversarial code review that breaks the self-review monoculture. Use when you want a genuinely critical review of recent changes, before merging a PR, or when you suspect Claude is being too agreeable about code quality. Forces perspective shifts through hostile reviewer personas that catch blind spots the author's mental model shares with the reviewer.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

aeo

無料

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

Mint a tamper-evident, post-quantum-signed receipt for a consequential agent action (deploy, delete, pay, grant-access, model decision) so it can be verified later from the certificate alone. Use when an autonomous agent takes a side-effecting action that may need to be proven later, or when satisfying EU AI Act Article 12 record-keeping. Three decisions: whether an action needs a receipt, minting it, verifying it. Signing is delegated to the open-source OpenAgentOntology package. Not after-the-fact log analysis; not a hosted notary; not a legal opinion.

日本語の概要は準備中です。原文の説明を表示しています。

alirezarezvani/claude-skills2.8万2026年8月30日 更新

alirezarezvani のスキルをすべて見る

このスキルの問題を報告する